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© GSM Association 2012
Navigating the changing landscape of connected carsWhat does the final destination look like?
Francesca Forestieri, Director mAutomotive, Connected Living, GSMA
© GSM Association 2013
Context
Market size
Market Issues
3rd Party Service Providers•Service Providers delivering value added services, reducing the role of mobile operators to ‘just’ connectivity
Leadership Team:AT&T, Etisalat, KT, Orange, Telenor, Qtel, VodafoneGSMA Goal – Connected Living
• The emergence of new connected devices and M2M brings an increased number of mobile connections and presents a new revenue opportunity to the mobile industry
• There is a need to inform the adjacent industries about mobile operators‘ capabilities and assets, to maximise the use of mobile and to ensure that the operator’s role is not limited to a just a connectivity provider and builds on operator assets (like identity, security, billing, etc)
• The GSMA’s Connected Living programme is tackling these challenges by helping mobile operators accelerate the market, removing barriers to adoption and educating adjacent industries. Current focus is on Automotive, mEducation, mHealth and Smart Cities.
• 4 billion mobile connected devices beyond handsets by 2020. Target Mar 2013 = 700M
• US$1 trillion revenue opportunity for Mobile Operators
• Largest markets are: Asia $469 billion, Europe $329 billion, North America $297 billion
Source for all sizing data: Machina
© GSM Association 2013
What is the GSMA Connected Car Forum?
The GSMA Connected Car Forum (CCF) is where automakers and mobile operators meet to:•Share information and enable industry cooperation•Resolve barriers to connected car deployment•Speed the adoption of telematics and infotainment services.
GSMA CCF members commit to laying the groundwork for connected cars becoming ubiquitous.
Target figures include:•More than 20% of global vehicle sales in 2015 to include embedded connectivity solutions•More than 50% of global vehicles sales in 2015 to be connected (either by embedded, tethered connectivity or smart phone integration)•Every car to be connected in multiple manners by 2025.Source: SBD 2012
The GSMA CCF addresses cross-industry initiatives of international relevance that focus on:•Enablers for telematics service deployment•Current operative deployment problems•Strategic opportunities for the deployment of new services
© GSM Association 2013
Operators:AT&T, Bell Canada, China Unicom, Deutsche Telecom, KDDI, KPN, KT, NTT Docomo, Orange, Rogers, Softbank, Sprint, Telecom Italia, Telefonica, Telenor, Telstra, Teliasonora, Turkcell, Verizon Wireless, Vodafone
Automakers:Audi, BMW, Chrysler, Fiat, Ford, GM, Honda, Hyundai, Jaguar Land Rover, Mazda, Nissan, Peugeot, Renault, Toyota, Volvo, VW
No other group focuses purely on resolving primary connectivity barriers and fostering opportunities for connectivity growth
Who participates in the GSMA CCF?
© GSM Association 2013
The Global GSMA CCF has been meetings every quarter
since 2011 in Europe5 Regional Events to date, covering Japan, China and
North America
Regional GSMA CCF Objectives:
• Identify local telematics service barriers & opportunities
• Explore global issues from local industry perspective (ex. how to foster global telematics services)
• Verification & validation of results of Global CCF
How does the GSMA CCF operate?
© GSM Association 2013
For upcoming events go to: http://www.gsma.com/connectedliving/mautomotive
How you can get
involved…
How you can get
involved…
Participate in External Events: Extended GSMA CCF or Connected Living
Summits
Participate in External Events: Extended GSMA CCF or Connected Living
Summits
Join the GSMA Connected Car Forum (operators and
automakers only)
Join the GSMA Connected Car Forum (operators and
automakers only)
Join the GSMA mAutomotive workstream, in the Connected Living
programme
Join the GSMA mAutomotive workstream, in the Connected Living
programme
Join the GSMA CCF – a unique forum