Navigating the Internet of Things
Peter Utzschneider
VP Product Management
1851
America’s Cup
The oldest trophy in international sport
Lumber
Sextant Compass
Canvas
300 Sensors
3,000 Variables running 10 times per second
1GB Raw data every sailing day
Mast Strain
Hull Stability
Sail Tension
Wind Speed
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Strength
Stability
Improving Boat Design
1851
New Technologies | New Possibilities
2013
Machine to Machine
New Technologies | New Possibilities
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M2M | Open a World of Possibilities
Prevent Disasters Identify Criminals Stop Deforestation
The Internet of Things
The Internet of Things
Mobile Data Traffic
Mechanical Sensor
Social Media Updates
The Internet of Things
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Big Data The Electricity of Our Age
Health Care
Industrial Automation
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Home Automation
Smart Grid
Automotive Telematics
Managing Complexity
The Right Data at the Right Time
By 2020 50 Billion Devices will Create an Endless Amount of Data
Acquire and Manage
A Standards-based, Scalable and Secure Device Platform
Integrate and Secure
Reduce Cost and Complexity and Protect Your Investment
Analyze and Act
Extract Business Value and Take Action
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Engineered to Work Together
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Shenzen China
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Remote Village
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139/80
139/80
Security
Advise
139/80
Monitor Rx
118/74
Population Average
139/80
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139/80
Powered by the Internet of Things
Device Field Hub Tablet Data Center
Device Field Hub Tablet Data Center
Analytics & Event Processing
M2M Solutions
Devices & Gateways
Cloud Services
Security & Management
Engineered Systems
Internet of Things Platform
Integrate and Secure
Analyze and Act
Acquire and
Manage
Internet of Things Platform
• Secure, reliable, proven platform
• Remote update and management
• Cross-platform solution leverage
• High speed data capture, management and storage
• Extend decision making closer to the data source
Challenges for Your Business
139/80
Acquire and Manage
Java Embedded
Acquire and Manage
Standards-based Java platform optimized
for devices
Java embedded for any device, any market
Event processing for faster action/real-time
decision making
Enables remote updates and cross-
platform support
High performance data management
Rich middleware platform compatible with IT
Oracle’s Solution
Data Center
Filter
Correlate
Process
Gateway
(hub)
Gateway
(hub)
Gateway
(hub)
Gateway
(hub)
Acquire and Manage
Standards-based Java platform optimized
for devices
Java embedded for any device, any market
Event processing for faster action/real-time
decision making
Enables remote updates and cross-
platform support
High performance data management
Rich middleware platform compatible with IT
Oracle’s Solution
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. Insert Information Protection Policy Classification from Slide 13 36
Filter
Correlate
Process
Filter
Correlate
Process
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Operational Data Storage
Transform Filter
Aggregate
Data Warehouse
Relational/Non-Relational Data Storage
Acquire and Manage
Standards-based Java platform optimized
for devices
Java embedded for any device, any market
Event processing for faster action/real-time
decision making
Enables remote updates and cross-
platform support
High performance data management
Rich middleware platform compatible with IT
Oracle’s Solution
Analyze and Act
Acquire and
Manage
Integrate and Secure
Internet of Things Platform
Integrate and Secure
Secure communication and data
protection
Reliable access controls and logging for
compliance
Consistent security model
Scalable platforms for any
data type
Business application integration
Challenges for Your Business
Data Privacy
Deter Insider Attacks
Compliance
Enrollment
Secure Storage
Authentication
Smart Card
Integrate and Secure
Proven device security
Comprehensive Identity management
system
Data masking, fraud detection, built-in
network security and encryption
Security throughout the information lifecycle
High-performance data transactions
Supports cloud or on premise models
Oracle’s Solution
Acquire and
Manage
Integrate and Secure
Analyze and Act
Internet of Things Platform
139/80
118/74
Population Average
Advise
139/80
Monitor Rx
Analyze and Act
Analyze data in real-time
Compare and contrast historical data
Consistent data visualization across devices
Applications for industry-specific data and
scenarios
Consistent security and management controls
Industry-relevant data collection, management,
and processing
Challenges for Your Business
Device Gateway (HUB) Data Center
Real Time
Real Time
In-Memory Analytics
In-Memory Analytics
Information Discovery
Analyze and Act
Real-time data discovery and
analytics
Complex event processing
Cross-platform visualization
Broad variety of industry
applications
Oracle’s Solution
Industrial Automation
Health Care
Home Automation
Smart Grid
Automotive Telematics
Analyze and Act
Real-time data discovery and
analytics
Complex event processing
Cross-platform visualization
Broad variety of industry
applications
Oracle’s Solution
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Retail Engineering Financial Services
Manufacturing Services Law Enforcement
Health Care
Powered by the Internet of Things
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Analytics & Event Processing
M2M Solutions
Devices & Gateways
Cloud Services
Security & Management
Engineered Systems
Internet of Things Platform
Analytics & Event Processing
M2M Solutions
Devices & Gateways
Cloud Services
Security & Management
Engineered Systems
High Performing
Reliable
Integrated
Supported
Secure
Scalable
Internet of Things Platform
Navigating to Win
Mast Strain
Hull Stability
Sail Tension
Wind Speed
Sail Strength
Hull Pitch
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© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
Bringing Intelligence to Edge:
Rise of Connected Machines Mobeen Khan Executive Director AT&T Advanced Solutions – M2M
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
What’s the Big Deal?
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Growth in Connected Devices
The Next Wave of Productivity Gains
Revival of Manufacturing Sector
Products as a Service
New Data, New Intelligence
New Revenue Streams
Increased Asset Control
Life Impacts
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
Every Industry with a Connected Asset will be Transformed
30% fewer truck rolls with remote diagnosis and repair
Higher uptime and more output of equipment with remote monitoring
Alarm panel relays info to responding firefighters
Video transmitted to remote security personnel
Lower energy bills with smart grid aware appliances
Inventory tracked and replenished before supply is depleted
Insurance premium reduced w/
Usage Based Insurance solution
Content delivered on demand
Road congestion reduced via analysis of traffic data from
signs
Software updates safely delivered without field service visit
Patients monitored at home w/ less cost and fewer office visits
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© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
U.S. Market Forecast 2011 – 2018
54
0
20
40
60
80
100
120
140
160
2011 2012 2013 2014 2015 2016 2017 2018
Nu
mb
er o
f En
dp
oin
ts (
Mill
ion
s)
Other
Connected ConsumerElectronics
Connected Health /mHealth
Energy / Smart Grid
Retail & Digital Signage
Remote Monitoring &Control
Security, AlarmMonitoring, &Surveillance
Commercial Telematics &Asset Tracking
Aftermarket Telematics
OEM Telematics
Compass Intelligence
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
Vertical Market Breakdown - 2012
55
26%
10%
13% 16%
6%
6%
4%
1%
13%
5%
Machine-Machine Market: Vertical Market Breakdown, U.S., 2012
OEM Telematics
Aftermarket Telematics
Commercial Telematics & Asset Tracking
Security, Alarm Monitoring, & Surveillance
Remote Monitoring & Control
Retail & Digital Signage
Energy / Smart Grid
Connected Health / mHealth
Connected Consumer Electronics
Other
Compass Intelligence
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
Vertical Market Breakdown - 2018
56
30%
8%
15% 12%
6%
5%
20%
1%
2%
1%
Machine-Machine Market: Vertical Market Breakdown, U.S., 2018
OEM Telematics
Aftermarket Telematics
Commercial Telematics & Asset Tracking
Security, Alarm Monitoring, & Surveillance
Remote Monitoring & Control
Retail & Digital Signage
Energy / Smart Grid
Connected Health / mHealth
Connected Consumer Electronics
Other
Compass Intelligence
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
Collaboration
57
M2M ecosystem
Service Management
M2M Packaged Applications
Application Platforms
Mobile Devices
Mobile Network
AT&T Professional Services
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
Innovation
Device Manufacturers
Platform Providers
Developers
58
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
Leading the M2M Investments
The AT&T network connects m over 15.2 million M2M connected devices under
management, more than any other carrier
Single Global M2M SIM, delivers roaming access in over 200 countries with over 500 carriers networks
Location tracking abilities in more than 100 countries
38 data centers on 4 continents
Over 1,600 M2M devices approved on network
M2M Data Use/device nearly tripled in past 2 years
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Industrial Fleet & Telematics Government Retail Consumer Medical Energy &
Smart Grid
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
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AT&T M2M Offer Overview
M2M Solutions to the Enterprise
Global Connectivity Single Global SIM, Single Rate Plan, Service Management,
Bifurcated Billing, Devices
Configured and Vertical Solutions
Platforms & Infrastructure Security, Cloud, Analytics, Application Development Platform
Pro
fessio
nal Se
rvices
Co
nsu
lting, So
lutio
n In
tegration
, A
pp
Develo
pm
ent, D
eplo
ymen
t, Staging
/Kittin
g
OA
&M
Inte
rface
Co
nso
lidated
OA
&M
AT&T M2M – Global by Design
Single global encrypted GSM SIM
Designed as one-stop shop for global manufacturers
Coverage: “Permanent Roaming” —100+ countries, 200 networks; “Temporary Roaming” —200 countries, 500 networks
Single rate plan
Multi-tiered Billing
Usage monitoring, alarms, and Reporting
Multi-network access: Satellite, WiFi, Mesh, Custom
Global managed services offers
Global Connectivity
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© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo, and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
AT&T Control Center Global M2M Service Delivery Platform for Seamless Global Mobility
Benefits of a service delivery platform
Real-Time Provisioning
• Automated SIM activation
• Select and change rate plans
• Set roaming permissions
Real-time Diagnostics
• Is the device on?
• Is the device communicating?
Alerting & Alarming
• Are usage overages too high?
• Is the device communicating?
AT&T Network and Global Roaming
Connect Applications and Content
Business Management
Operations Support
Secure SIM Feature
Flexible Plans
Subscription Generator
Analytics Reports
Automated Provisioning
Automation API
Inventory Management
Real-Time Diagnostics
Custom Alerts
Customer Self-Service
API API API
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63
AT&T M2M Application Platform
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo, and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
M2M Application Development 80% of the requirements are common across most M2M application deployments
64
65
Example: Healthcare Manufacturer
Manufacturing • Embed single SIM
in product • Manufacturing site
test anywhere in the world
Distribution • Track devices when
shipped to and from warehouse
• Test before shipping
Customer • Automatically
activate SIM and initiate billing
• Monitor usage • Mange thru a
single service delivery platform
User Groups • Access usage and
billing data based on role
• Policy Management
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo, and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
Life Impacting: Monitoring Elderly
66
Customer Challenges
• Outdated connectivity services (POTS)
• Required secure, reliable GPS and cellular tracking of mPERS devices
• Limited resources for technical and design support
• Flexible pricing to reduce risk, manage changeable inventory expense
AT&T Solution Machine to Machine consultation and deployment, Enterprise on Demand
management portal for monitoring and controlling risk; Commercial Connectivity
Services for secure access using MPLS
Customer Benefits
• Improved security levels to ensure privacy
• Controlled business risk
• Enhances ability to provide fast solutions for customers.
• Enterprise grade services to help them launch next generation of solutions.
• Design consultation and technical support for complex platform
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
Real-Time Wellhead Data Access
4,000 Oil Well Pumping Stations located in remote parts of the USA; only accessible via 4-wheel drive vehicles
Track Oil Flow, Pressure, Mechanical State of pumps (operations hours, fluid levels, efficiency)
Remote Monitoring: reduces expensive truck rolls, allows more timely response to issues
Smart Vending
Inventory Management
Machine Health / Diagnostics
Point of Sale
Digital Signage
Real-time Pricing Change
Theft / Security Alerts
Interaction with
• B2B2C Applications
• AVL Fleet/Route Opt
Transforming Business Processes
67
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
3 Distinct Users
Global Heavy Equipment Monitoring Solution
Transforming Products
68
Service/Repair
Owner/Operator Security
and Curfew Fleet Coordination
Machine
Alerts
Rental
Tracking
Service
Contracts
Equipment
Manufacturer
Machine Performance
Diagnostics
Failure Analysis
Product Cost
Reduction
Design Optimization
Improved
Productivity
Warranty
Management
Information for
Parts and Service
Business
Applications
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
M2M Maturity
69
Where do your M2M initiatives take you?
• Automated Analysis, Diagnostics &
Response
• Information Drives Product
Enhancements
• Selective Integration
IMPROVE
INNOVATE
CONTROL • New Revenues,
Differentiated
Products & Services
• Enterprise
Integration for
Business Intelligence • Remote Monitoring
• Cost reduction focus, automate processes
AT&T is getting involved with more complex deals that may require end-to-end solutions, where it can bring in its Mobility Solutions Services group to provide sourcing and integration.
“AT&T is currently one of the most successful operators in the M2M sphere. The reason that AT&T has proved so successful is thanks to its policy of establishing close partnerships.”
“AT&T and Vodafone tied for the highest score in this year’s scorecard and are ranked as Industry icons. AT&T received top scores in M2M partnerships, M2M R&D and M2M organizational structure.”
“AT&T leads the U.S. market in terms of net connected devices, and plays a similar role globally, leveraging its roaming relationships to provide connectivity in over 200 countries.”
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AT&T Recognized Leader for M2M Solutions
Current Analysis, “The Global M2M Services Market in 2013: How Do Operators Compare?,” 04/2013
Pyramid Research, “Operator M2M Success Hinges on Flexible Pricing ,” March 2012
Analysys Mason, “M2M Scorecard For Communications Service Providers: 2012,” 02/2013
Gartner, "IT Services for Machine-to-Machine Communications, US 2012," 10/2012
© 2013 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
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