Navigating the Media Minefield WorkshopCAJPA Annual Conference Lake Tahoe
9/17/15
© Copyright 2015 by Communication Resources for Schools2351 Sunset Blvd. Suite 170‐504 Rocklin, CA 95765 (916) 315‐1409 [email protected] www.tomdelapp.com
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Presented byTom DeLapp, President
Communication Resources for Schools
Mark Davis, Founding Partner Davis & Young, APLC
First: Win in the Court of Public Opinion
• Victim
• Villain
• Vindicator (Hero)
(continued)
Navigating the Media Minefield WorkshopCAJPA Annual Conference Lake Tahoe
9/17/15
© Copyright 2015 by Communication Resources for Schools2351 Sunset Blvd. Suite 170‐504 Rocklin, CA 95765 (916) 315‐1409 [email protected] www.tomdelapp.com
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(continued) Second: Win in a Court of Law
• The “Extortion Letter” seeking a settlement
• Baiting the district to respond in the press
There are five horses in the race for evidence:
Key things to remember:
•When did you know?
•When should you have known?
•What did you do when you found out?
•Were your actions appropriate?
•What are going to do moving forward?
•Situation is defined in 30‐60 minutes
•Pace of district communication needs to keep pace with a rapidly evolving situation
• Auto‐dialers, broadcast e‐mail, social media, web sites
• News conferences and news feeds
Navigating the Media Minefield WorkshopCAJPA Annual Conference Lake Tahoe
9/17/15
© Copyright 2015 by Communication Resources for Schools2351 Sunset Blvd. Suite 170‐504 Rocklin, CA 95765 (916) 315‐1409 [email protected] www.tomdelapp.com
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•The first thing you say shouldn’t be the worst thing you say
Navigating the Media Minefield WorkshopCAJPA Annual Conference Lake Tahoe
9/17/15
© Copyright 2015 by Communication Resources for Schools2351 Sunset Blvd. Suite 170‐504 Rocklin, CA 95765 (916) 315‐1409 [email protected] www.tomdelapp.com
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