Navigator Watch

8/8/2019 Navigator Watch

1/21

NAVIGATOR WATCH

The NAVIGATOR WATCH will be boon to those who wants to live life on the edge. It willspecifically complement those who are in adventure and travelling. The specification on

which the watch is designed is as follows:

The LCD display- The age of liquid crystal display has given tremendous opportunity tomanipulate a lot of information that can be displayed at a time. It will enable us to display

real-time display of Temperature, Altitude, Pressure, GPS data with latitude andlongitude of a particular place. It is water resistant having a synthetic coating.

The Strap of the watch will give it the complete design and will make it look fashionableand sporty.

On-Board electronic sensors will display the time, altitude, temperature, GPS information,Pressure at a go. This will be an indispensible gadget for military usages also. GPS devicewill be customizable as there will be service providers who will be dealing with the GPS

information upload in the watch.


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WATCH SPECIFICATION

BATTERY

Mass 76 g

Casing Composite

Color options Black + Silver

Battery type Li-Ion

Display type LED

Alarm/clock YesTimer Yes

EXTRAS

Altitude alarm Yes

Altimeter/barometer lock Yes

Infra temp controller Yes

Chronograph, stopwatch Yes

Built-in compass Yes

GPS chipset Built-in

GPS resolution 1 meter

GPS-based recording functions Distance, 50 routes, Speed, 25 Tracks, 500 Waypoints

Backlight Yes


3/21

NEW PRODUCT DEVELOPMENT

IDEA GENERATION- CREATING OUT OF BOX PRODUCTS

SCREENING

PRELIMINARYDESIGN

EVALUATION & FINAL

DESIGN

PROTOTYPE

MARKET TESTING &

RAMP UP


4/21

USE OF THE WATCHThe growing enthusiasm ofadventure sports has left open a wide area

of sport gadgets that help to engage the enthusiasts more frequentlyinto challenges. To help them carry on with the sport frequent data

updation regarding the environmental changes is important.

We have found that this watch can also fulfill the needs ofmilitary

covert operations that can lead to better operations during night and

jungle warfare.This watch can find wide application in :

AIR PRESSURE Mountain tracking

WATER PRESSURE Scuba Diving and deep-sea diving

TEMPERATURE Mountain tracking

ALTITUDE Mountain tracking

ON BOARD GLOBAL POSITIONING SYSTEM Globe trotting, Jungle expedition


5/21

MARKET SEGMENTATION

We are planning to target low and medium cost segment

Low cost $50 - $299

Medium cost- $300-$999)

High cost $1000 and above


6/21

THE PROJECT


7/21

LOCATION

The location for the plant should be adjacent to the sea port or air-port , sothat logistics cost will be minimized to a great extent. The logistics includes-

raw material purchase, carriage inwards to the factory, warehousing,delivery of finished goods.

We have selected 3 locations for the plant setup- Kolkata, Mumbai, vizag.

LOCATION INVESTMENT

(In crore Rs.)

FIXED COST

(In crore Rs.)

VARIABLE COST

(in Rs.)

Kolkata 100 5 3 lakhs

Mumbai 150 6 6 lakhs

Vizag 120 5.5 5 lakhs


8/21

The main factors leading to proper selection of location are:

The methodologies that can be implemented for appropriate locationdecisions are:

Here we use the Break-even-point method because it is a start upfirm.

1.Cost-profit-volume

2.Point rating method

3.The transportation method of linear programming

4.Center of gravity method

1.Availability of skills and labour2.Site cost, amenities available

3.Regional regulations

4.Political, cultural and economic situation


9/21

BREAK EVEN POINT

The Break-Even Point (BEP) is the point at which cost or expenses and revenue are

equal: there is no net loss or gain, and one has "broken even. The break-even point

is a special case oftarget income sales, where target income is 0 (breaking even).

Selling price of each watch Rs. 8000Interest on investment - 12%

Solution: Let NA be the number of BREAK EVEN units.

PARTICULARS KOLKATA MUMBAI VIZAG

SELLING PRICE NA* 8500 NA * 8500 NA * 8500

Less : VARIABLE COST NA* 3000000 NA * 6000000 NA * 5000000

CONTRIBUTION(per unit) NA* 1500 NA * 1450 NA * 1550

FIXED COST 100 crore 150 crore 120 crore


10/21

For KOLKATA :-

NA* 8500 = 12% of 5 crore + 3000000

Therefore NA = 1052 units

For MUMBAI :-

NA* 8500 = 12% of 6 crore + 6000000


For VIZAG :-

NA* 8500 = 12% of 5.5 crore + 5000000



11/21

Purchasing departmentAs most of the electronic enhancement is outsourced to be assembled in the watch, hence,

development of proper purchase plans from vendors and on time supply of materials is essential.

The objectives of purchasing department are:-

We have selected a number of vendors for the purchase purpose and

have shortlisted the following vendors on the following criterias and also

the list vendors to supply digital component

1. To ensure availability of proper quantities of raw materials

for smoothing function of production department.

2. To procure materials at reasonably low cost

3. To ensure supply of quality materials.

4. Proper value analysis for the electronic components.

a. To deliver on time as per order

b. To deliver as per quality specification

c. To supply material at as low a price as possible

d. Capability to meet emergency orders

COMPONENT VENDOR

Digital altimeter Sunroad technology

ltd. (China)

Digital barometer Chihuahua Clock

&Watch Co., Ltd

GPS tracking device Shenzhen V-sun

Electronics Co. Ltd

Infra red temperature

detector

Innomax

systems(Taiwan)


12/21

PRODUCTION PLANNING

Working Hours 9:00 AM to 6:00 PM ( 10 hrs)

THE process flow of production of the Navigator Watch

A B C

D EE FF GG HH II J K


13/21

Work

Element

Description Immediate

Predecessor

Time (hour)

A Distribution of Raw Material None 6

B Body Molding A 1

C Strap fitting B 1

D Painting of body A 1

E Fitting in Time

synchronization module

D 0.5

F Fitting GPS module E 1

G Fitting electronic Altimeter F 2

H Fitting infrared temp. device G 1.5

I Install of Digital Barometer H 2

J Connecting all componentsto LCD display

I 3

K Quality check and display

check

J,I,H,G,F,E 4


14/21

MANUFACTURING CAPACITY

PLANNING1. Mapping the demand projection of all the styles to

the available production capacity2. As some of the components are bought from vendors,

the company will maintain what it calls its 'supplier

network planning' (SNP). Through a portal for its

vendors, orders can be placed keeping lead-times in

mind. Vendors will upload information daily on this

portal, helping the company keep track of theproduction in real time.

3. He demand for each watch variant will be matched

with the capacity within each of the company's

manufacturing shops, as well as those of its vendors. In

case the two do not fit advantageously, the forecast will

get modified till a concrete production plan emerges.4. Reduce the idle time of machines and doing parallel

projects in the machine that will reduce the idle time

and more utilization of capacity.

CAPACITY PLANNING-BASI S

MASSPRODUCT

ION TYPE

BATCHTYPE

JOB-SHOP

OUTPUT/PRODUCT VARIETY

CONTINUOUSFLOWTYPE

In case of the DATA WATCH as the operations volume is relatively high and the output variety is relatively low, continuous flow

type of production can be employed.


15/21

DOVETAILING OF PLANS

Dovetailing of plans is thus necessary for attaining operational efficiency. From the table, it is evidentthat plan III is most economical. However the production plan has to be in sync with the market

forecasts. It is to be noted that if delay in delivery is a very important factor and might result in loss

of business then the company has to follow Plan I. This is where the trade-off lies.

PLAN III

PLAN

II

TIME


16/21

AGGREGATE PLANNINGProduction planning in intermediate range less than a year for the company is as

follows:

Aggregate Planning is very vital for a company. It defines a companys production rates,workforce levels and inventory position with respect to market demand and available

capacity. It balances the market demand and the production rate of the organization.

Optimal combination of production rate

example: no ofwatchnavigators produced per unit of time

Work force level

example: workforce needed for the strap manufacturing facility or for assembling and packaging

Inventory in hand

example: no of electronics that the watch needs

Relevant costs in aggregate planning

Basic production costs

fixed costs

variable costs

direct and indirect labour costs

Cost associated with change in production rate

hiring and laying off, working in single or multiple shiftstraining cost

over time and under time cost

inventory holding cost

back-ordering costs


17/21

FACILITY LAYOUT

The facility layout designed for the watch manufacturing plant has

been done to keep in mind the best utilization of space and

resources. As it is watch manufacturing so, we have decided to give

it a Product-layout design. Because in product layout machines are

arranged according to the progressive steps by which a product ismade.

The advantages derived from it are:

1. it will reduce our cost of materials handling2. it requires less floor space per unit of production

3. It helps to avoid better production control and production

bottlenecks can be avoided


18/21

Layout of Plant


19/21

QUALITY CONTROLZERO DEFECTS PROGRAMME

The principles of the methodology are four-fold:

Quality is conformance to requirements

Every product or service has a requirement : a description of what

the customer needs. When a particular product meets that

requirement, it has achieved quality, provided that the

requirement accurately describes what the enterprise and the

customer actually need.

Defect prevention is preferable to

quality inspection and correction

The second principle is based on the observation that it is

nearly always less troublesome, more certain and less

expensive to prevent defects than to discover and correctthem.

Zero Defects is the quality standard The third is based on the normative nature ofrequirements: if a requirement expresses what is

genuinely needed, then any unit that does not meet

requirements will not satisfy the need and is no good.

. Quality is measured in monetaryterms the Price of

Nonconformance (PONC)

Phil Crosby believes that every defect represents a cost,which is often hidden. These costs include inspection

time, rework, wasted material and labor, lost revenue and

the cost of customer dissatisfaction. When properly

identified and accounted for, the magnitude of these

costs can be made apparent, which has three advantages:1.cost-justification

2.measure progress

3.Decisions analysis


20/21

OPERATION CONTROLHere we have two parts firstly the proposed design and secondly the

acceptable design which will be approved after undergoing all the stepsThe proposed design:

The first step would include estimating the manufacturing

cost. this includes estimating the cost of all the components

for the original product as well as the equipments needed

to produce it(include prices)

The manufacturing cost can be segregated into three parts

a) Reduce cost of components-the aim of the manufacturer

should be to produce a quality product at a minimum cost

b) Reduce cost of assembly- the assembling of the product

includes attaching the groove in strap and the dial

Standard product design is to be done in watch manufacturing

For the watch to be manufactured we wil use:-Product focused system

Standard product design

Product to stock policy


21/21

START

RAW MATERIAL SORTING FOR MANUFACTURING PROCESS

ARRANGING

THE

ELECTRONICCOMPONENTS

MAKING THE WATCH CASING AND

PAINTING THE BODY OF THE WATCH

CHECKING THE

COMPONENTS FOR

QUALITY

SPECIFICATIONASSEMBLING THE COMPONENTS IN THE WATCH

AND FIXING THE COMPONENTS TO THE LCD

DISPLAY PANEL

QUALITY CHECK AND QUALITY ASSUARANCEPACKAGING AND

LABELLING THE WATCHES

MARKETING AND

SHIPPING THE

WATCHES AS PER

ORDER

IF NO

Date post:	10-Apr-2018
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Navigator Watch

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