PORTFOLIO OF NAVIS OR

NAVIS’s Profile01 CONCEPTDEVELOPMENT

03

MY ROADMAP05

PREVIOUS EXPERIENCES

02

QUALIFICATIONS 04

PROSPECT 06

CONTENTS

Navis’s Profile

1

Navis’s Profile

Doctorial of Business Administration (Studying)

Master Degree Holder (Major: Management) &

Bachelor

Degree in Marketing

Certified Trainer & Assessor

Qualified Professional Marketer & Certified Business

Coach

Experienced in starting up new business (New Brand

Development & China Market Expansion)

MORE THAN 10 years’ working experience (7 years in

managerial position)

Motto: One is sure to win if he believes in

and depends upon the people

Management aspect

Strategic Planning

Management Policy

Project Management

Shop Management

People Management

Franchise Management

Business Negotiation

Legal Document Preparation

STRATEGIC PLANNING

• Develop strategic planning

for company expansion

• Franchise proposal

• Agency Business Model

• Joint Venture Business Plan

*Experienced in China-Entry

• Retail operation policy

• Stock management and return policy

Establish

• Customer service guideline

MANAGEMENT POLICY

• Establish project timeline and assign duty

• Develop merchandise sales strategy

Project Management

• Team formation and Setup KPI evaluation and reward system

PROJECT MANAGEMENT

Shop Management

People Management

• Preparing product portfolio

• (Product category & Pricing)

• Market Analysis

• Marketing & Promotion

• Operational Considerations

• -Staff Recruitment & Training

• -Franchisee Support

• -Supply chain, marketing roll out &

• visual merchandising

• Store Locations

• -Site selection

• -Franchise expansion strategy

• Proposed Store Design & Fit-out

Preparing Franchise Proposal

FRANCHISE MANAGEMENT

C O N C E P TDEVELOPMENT

2

• Brand Management

• Advertising

• Public Relations

• Social Marketing

• Marketing Research

• Sponsorship

• Trade show and Exhibition

MARKETING ASPECT

TRAINING ASPECT

Enneagram Training

Product Training

Sales Training

-Retail Shop

-Business-to-Business

Customer Relationship Training

Communication Training

Business related Training

TRAINING ASPECT

Negotiated for getting Distribution Authority and developed a

joint venture business with HKD 1 billion annual revenue

Negotiated for selling the distribution authority after Brand

reconstruction project (Est. Annual Revenue HKD 24 millions)

Negotiated for Partnership Project with WT&T (Est. Annual

Revenue HKD 15 million)

Prepared business proposal for HKD 42 millions Financing plan

ETC.

P R E V I O U SE XPER IENC ES

3

BRAND MANAGEMENT

• Work for over 30 new brands

(Skincare, FMCG, Consumer

Electronic, Luxury Goods)

• Using both above-the-line and

below-the-line tools for brand

building

• Develop business plan to

support

CONCEPT DEVELOPMENT (Packaging)

SKINCARE HEALTHCARE

CONCEPT DEVELOPMENT (Packaging)

HEALTH SUPPLEMENT

VISUAL MERCHANDISING

Creative Development

• Product display

• Experience zone

• Promotion material

PROMOTION KIOSK

Creative Kiosk Display

PROMOTION KIOSK

Counter Promotion in Shopping Mall

RETAIL MARKETING

In-Store Promotion Membership Program Seasonal Promotion Sales Promotion Promotion Display Promotion Tag

ADVERTISING

TV Advertising • Creative brief• On-site in charge• Final editing

Professional Judge of TVB Most Popular TVC Awards

TVB & ATV Advertisement

Online Advertisement

ADVERTISING

MARKETING COLLATERAL

• Magazine• Newspaper• Leaflet

• Poster• Sales Brochure• Web Content

• Wall Banner• Direct Mail• Corporate Identity Template

PUBLIC RELATIONS

• Corporate image building• CSR Program

NOW TV INTERVIEW

ROADSHOW INTERVIEW

EDITORIAL FOR GRAND OPENING

EDITORIAL

MEDIA INTERVIEW

TVB

APPLE DAILY METRO RADIO

ROADSHOW

CHARITY EVENTS

TMS School Library Project

Fund Raising Event

TMS School Library Project

PRODUCT LAUNCH SEMINAR

EDITORIAL

PRESS CONFERENCE

BLOGGER SHARING EVENTS

Blogger Event in Café

Blogger Sharing in their blog and forums

ROADSHOW EVENTS

Roadshow event to build brand

awareness

Member Recruitment

Delivering promotion message

SPONSORSHIPS

Artist Sponsor

Title sponsor in sizable events

Sponsor shopping mall promotions

Encourage product trial

YOUTUBE & BLOGGER MARKETING

DIGITAL MARKETING

SEO & SEM

Facebook marketing

Direct Marketing

TRADE SHOWS & EXHIBITIONS

Concept development on Booth Design

Marketing Collateral Preparation

Trade Show Logistic

Key Account Follow Up

Observation research

Mysterious Shopper

Survey campaign

Competitor checking

前期筹划

活动执行

效果评估

MARKETING RESEARCH

QUALIFICATIONS

4

01

Master Degree of Management,

UNIVERSITY COLLEGE DUBLIN02

03

QUALICATIONS

Bachelor Degree of Marketing,

HONG KONG OPEN UNIVERSITY

Doctorial of Business Administration,

University of Management & Technology

01

02

03

Corporate Coach ,Coaching Clinic

IVQ in Teaching, Training and AssessingLearning,Professional Training Association

Certificate of NLP in Business Coaching,International NLP Coach Association NLPACADEMY

Certificate of NLP Practitioner,International NLP AssociationInternational NLP Federation

Professional Marketer,Hong Kong Institute of Marketing

Practical PR Management,Hong Kong Institute of Marketing

MY ROADMAP

5

Head Of Sales & MarketingBSH Limited

Corporate Development ManagerTsuen Lee Group

Brand DirectorTLC Pro (China)

Business Development DirectorEasy Group Limited

M otivative A ctive R eflective K nowledgeable E fficient T rendy

I nnovative N onrigid G oal-driven

Key Of My Success - MARKETING

2015

2016

2017

By developing the membership system and changing the customer mix, optimizing the sales revenue from 10% decreasing to 8 %

increasing

Helping a multi-national company to develop a shopping community in Hong Kong with forecasted annual turnover

$100,000,000

To promote a cooperation (forecasted annual revenue $15,000,000) with WT&T

P R O S P E C T

6

Utilize his experiences in Brand Development

A Strategic brand consultant ---who familiarizes different business models, experiences in brand management of Luxury, Consumer Electronic, Skincare and FMCG

Experienced in starting up new business:E-Commerce, Retailing, Franchising, Listing in Chain Store

CONTACT

I would appreciate the opportunity to discuss with you personally how I can best serve your organization.

Thank you for your time and consideration and I look forward to hearing from you.

Or Chuen Man, Navis

Mobile: (852)9123 8997

E-mail: navis@live.hk

T h a n k y o u