Building Business Community through

Social Media

San Antonio NAWBO

Social Media: Waste of Time

or Great Business Tools?

Substance or Snake Oil?

Numbers we can’t ignore

WHY SOCIAL MEDIA MATTERS

•57% of all adults have a social media profile

•50% of all social networkers check sites every day

•Twitter use growing at 400% per year

•Facebook is #2 destination on the web

•Average Facebook user has 120 friends

•850 million photos updated to Facebook each month

The Big Three

THE VIRAL EFFECT

MAKING CONNECTIONS

Your WebsiteYour Website

GoogleGoogle eMaileMail BlogBlog

AdsAds

NewslettNewsletterer

TwitterTwitterFacebooFacebookk

LinkedInLinkedIn

WHOM SHOULD I FOLLOW?

WHO FOLLOWS ME?

MEASURE ROI?

•Clickthroughs to your website

•Customer/client inquiries

•Projects scored, in dollars

•# of requests for interview or resume

•(# of hours spent working it!)

NAWBO IN SOCIAL MEDIA

• LinkedIn Group

linkedin.com/groups?gid=73896

Search=NAWBO

•Twitter

Request to follow @nawbo at twitter.com/nawbo

search.twitter.com Search = NAWBO

•Dozens of Facebook Groups

facebook.com Search=NAWBO

•Focus on building relationships

•Show your personality

•Set goals and have a plan

•Set boundaries

•Admit your mistakes — publicly

•Ask for and offer help

•Publicize your contact info!

Twitter: @firecatsue

LinkedIn: susanprice

Facebook: http://profile.to/susanprice

firecatstudio.com

email: susan@firecatstudio.com

QUESTIONS & DISCUSSION

Thanks for inviting me!