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STRATEGIC MANAGEMENT - A CASE STUDY OF DELL

Name:Nayemul Haque Khan

Stuent ID:!"#!$$%!#

Su&m'((')n Date:*+,%,*%!.

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Table of Contents

1. INTRODUCTION.......................................................................................................................3

2. OVERVIEW OF DELL...............................................................................................................3

3. APPLICATION OF STRATEGIC MANAGEMENT THEORY TO DELL...............................3

3.1 INTERNAL PERSPECTIVE................................................................................................3

3.2 EXTERNAL PERSPECTIVE...............................................................................................5

3.3 PORTER’S GENERIC STRATEGIES – COMPETITIVE ADVANTAGE..........................8

4. CURRENT SITUATION.............................................................................................................

5. CONCLUSION..........................................................................................................................13

!. RECOMMENDATIONS...........................................................................................................14

REFERENCES..............................................................................................................................1!

APPENDIX....................................................................................................................................21

2

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1. INTRODUCTION

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2. OVERVIEW OF DELL

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S/OT ANALYSIS OF DELL

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&. CURRENT SITUATION

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(. RECOENDATIONS

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 Dell has to enhance its innovative capabilities and its R&D efforts

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REFERENCES

A0'#&,)& C.

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C/0))& L.

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H,00 C. '* /'#& G.

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M#*,-/)&

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S-"'#,*#% G. '* P#%%+ .

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APPENDI#

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