NBA Champs: Oscar Robertson and Lew Alcindor
2
High engagement, but early innings of broadcast rights fees
Unique Viewers in 2015Millions
Broadcast Rights Fees$ Billions
163M / $3.5B
176M / $3.7B
151M / $0.5B
326M / $7.5B
esports
Sources: Nielsen, NFL, NHL, NBA, MLB, Newzoo, Sports Business Daily, CBS Sports
esports256M / ?
2B+ / $10B+
256M / <$0.1B
Esportsbroadcast rights are an untapped
opportunity