57
NBAA Local /
Regional Committee
Meeting 2006
Today’s Agenda
• Introduction – Dan Burkhart• Grassroots Initiative – Lisa Piccione• GBAA Safety Day – Jeff Agur & Dave Small• Fundraising – Jim Ladd & Kevin Nichols• Scholarships – Debbi Laux & Durwood Heinrich• Career Fair – Hank Grudberg & Bob Blouin• Discussion
Nearly 50 OrganizationsNearly 50 Organizations
NBAA Regional Program
• Regional – Representatives– BusAv Groups– NBAA Forums
• Promote– Safety– Grassroots Initiative– Strategic Alliances– Acceptance– Access
NW Region
http://web.nbaa.org/public/about/contact/regional.php
Grassroots Initiative
Lisa Piccione / Dan Burkhart
NBAA
NBAA ActivismNBAA Activism
Why Your Help Is Needed Why Your Help Is Needed & How You Can Make & How You Can Make
Your Voice HeardYour Voice Heard
OUR INDUSTRY IS FACED WITH UNPRECEDENTED
CHALLENGES
In March, 2006, the Air Transport Association (ATA) announced a plan to shift significant costs from the airlines to business aviation and seize control of the air traffic control system.
BUSINESS AVIATION IS UNDER ATTACK FROM THE
AIRLINES
“…We are going after business aviation for user fees.”
Jim May
President and CEO, Air Transport Association
July 24, 2006
BUSINESS AVIATION IS UNDER ATTACK FROM THE
AIRLINES
“The nation’s airline industry is lobbying to cut as much as $2 billion in taxes from its annual tab, shifting those costs to smaller business aviation users and other aircraft.”
The Dallas Morning News, 3/8/06
“In particular, the airline proposal would reduce congressional power over the system…‘We need to get Congress out of this process,’ [ATA President and CEO Jim May] said.”
The Wall Street Journal, 3/9/06
“Major U.S. airlines want a bigger say in how the U.S. air traffic system is modernized and financed, saying on Wednesday that Congress and regulators must yield ground on key decisions.”
Reuters News Service, 3/8/06
AIRLINES PROPOSE A
TAKEOVER OF ATC
THE VOICE OF BUSINESS AVIATION
MUST BE HEARD
What is being done:
– Concerted advocacy effort by NBAA Washington staff.
– Push underway from NBAA Regional Reps to form local
business aviation groups.
– NBAA staff focus on improving media portrayal of business
aviation issues and image.
THE VOICE OF BUSINESS AVIATION
MUST BE HEARDWhat is needed: YOU
– Powerful organizations (i.e., AARP, NRA) are successful in Washington because their Members weigh in at home.
– NBAA’s strength is in its Membership – like the 535 Members of Congress, NBAA Members are represented in every state in the US.
– Members of Congress listen most attentively to NBAA’s Members, because their votes count at election time. As former US House Speaker Tip O’Neil said: “All politics is local.”
Bottom line: To fight challenges and promote our industry’s agenda, your voice is needed
in our grassroots lobbying effort.
MEMBER MOBILIZATION IS
ALREADY WORKING FOR NBAA
2005: NBAA launches “Contact Congress” resource, a quick-and-easy, online way for NBAA members to generate letters to their federal representatives.
2006: Capitol Hill staff tell NBAA WDC staff that the letters are reaching their offices, raising Congressional awareness of the presence of NBAA Member companies in their districts.
HOW YOU CAN HELP1. Communicate with Congress, encourage
your colleagues to do so
– Visit “Contact Congress” link at nbaa.org; pass along instructional
pocket cards to friends and associates– Federal and local officials have district offices near you;
work with NBAA staff and other companies that utilize business
aviation to organize a meeting with your elected officials
2. Provide Support for NBAA’s advocacy initiatives– Public officials loyally follow the local media that serve
their Congressional districts and states. NBAA will work with
you to send letters to newspaper Editors, provide interview
commentary, etc.
YOUR EFFORTS HELP
OUR COMMON CAUSE Example: Doug Schwartz, NBAA Member
“I just sent a message to all members of the Aviation Directors Roundtable telling them how easy [using NBAA’s Contact Congress resource] was and encouraging them to
do the same.”
-- Doug Schwartz e-mail to NBAA offices, 6/10/05 (Doug’s message generated more than 30 additional letters to Congress)
Example: Michael DelMastro, NBAA Member
“Just went through the [Contact Congress] process... Quick, simple, and a fantastic step in helping NBAA get in front of
the issues with our politicians. Great resource!”--Michael DelMastro e-mail to NBAA offices
and dozens of associates, 6/13/05
HOW WE WILL BE ABLE TO MEASURE
RESULTS
– A powerful association for business aviation interests, seen as
one of the top two or three aviation associations.
– So visible in the policymaking community that elected officials
will be very familiar with NBAA and what it does.
– The business aviation leader in setting professional standards
and legislative priorities.
As a result of increased activism by a majority of NBAAMembers, NBAA will become widely recognized by government policymakers as:
Safety Days
Jeff Agur / Dave SmallGBAA
GBAA Safety DayAugust 23, 2006
GBAA Safety Day
• Quick Stats– 100+ attendees– 9 speakers– 7 sponsors– 7 exhibitors
• Format– 30 minute presentations + 10 minute
Q&A– Exhibit area
Dr. Carol Ash, RespaCare
Rick Boyer,SCANA
GBAA Safety Day
• Purpose/Intent– Raise safety awareness among Georgia
operators– Provide high-quality topics to membership– Networking for attendees– Financially, raise some funds for scholarships– Drive membership– Increase GBAA’s stature within the country
as a viable BA organization
GBAA Safety Day
• Results– Total Event Budget: $15,000– Bottom line: $2,200 Net (+13%)– 6-8 new memberships– Attendee comments:
“Excellent program!” “Great speakers.”
“Outstanding event!” “First class.”
“Thank you GBAA!”
Mike Barr, USC
GBAA Safety Day
• Top Ten List: What made this event successful!
1. Quality speakers2. Quality topics3. Marketing – early and often4. NBAA Support5. Sponsors & their role
Steve Brown, NBAA
GBAA Safety Day
• Top Ten List: What made this event successful!... continued
6. Exhibitors – another source of revenue
7. No commercials8. Choose the right date9. Location, location, location10.Devil is in the details
GBAA Safety Day
• Tools to help– Pro Forma Budget– Registration Form– Sponsor/Exhibitor Form– Sample Agenda– List of Topics– Speaker Packet
Fundraising
Jim Ladd / Kevin NicholsNeBAA
Fundraising
Key Initiatives:
• Define Purpose
• Develop Strategy
• Manage
• Distribute
Purpose
Three-Fold
• To raise money in order to sustain the mission of the organization while providing foundation for future growth
• Provide funding for specific, targeted goals
• To establish and cultivate lasting relationships with donors and sponsors
Fundraising Strategies
Top Ten Task List1. Initial / Annual Membership Drive2. Professional Events
– Static Display– Safety Standdown Seminars
3. Social Events– Golf Tournaments
4. Individual / Corporate Donors
Fundraising - Management
Top Ten Task List5. Utilizing Member Resources Time /
Talents
6. Use of Professional Services
– “In-Kind” versus “Fee Based”
7. Solicitation Methods
8. Distribution Options
9. Fundraising Challenges
10. Re-Cap those “Must-Do’s”
Fundraising
Tools to help– Golf Sponsorships Application– Golfer Entry Form– Static Display / Booth Form– Static Display / Mechanic’s Seminar– Survey Golf Tournament– Survey Static Display
(Sample Forms)
CABAA
NeBAA Scholarship Recipients – UNO Aviation Institute
NeBAA – Juvenile Diabetes Donation
Scholarships
Debbi Laux / Durwood Heinrich
AZBAA
AZBAA Arizona Business
Aviation Association Scholarship Program
• AZBAA created following NBAA “Reach-back” meeting – May 2000
• Incorporated as non-profit 501 (c) (6) organization• Current membership over 125 corporate and
individual members
AZBAA Scholarship Program
Purpose: To promote the Business Aviation interests
in the State of ArizonaTo enhance communications and represent
the safety and professional livelihood of its members
To advance the educational efforts for tomorrow’s leaders in business aviation
AZBAAScholarship Program
Proceeds from Annual Aviation Forum &
Golf Benefit Scholarships provide financial assistance
to worthy Arizona college students enrolled
in approved aviation programs and whose educational focus is Business Aviation
AZBAA Scholarship Program
Steps to Implement
Request & receive approval from Board & Membership
Define parameters - eligibility & restrictions Create Application Form Contact universities within state/regions to establish
support and procedures Advertise scholarship program within regional group,
universities and publications Develop selection process- point system
AZBAA Scholarship Program
Steps to Implement
Determine scholarship recipients Request and receive Board approval for awards Written notification to all recipients - invite to
attend meetings and events with complimentary membership for one year
Written notification to those students not selected to receive funds this year
Send checks made payable to university and student
AZBAA Scholarship Program
2006 Golf Receipts & Expenses =
Net Profit $26,723 Annual Raffle and Sponsorships from
FBOs Manufacturers
Fuel Companies Aviation Suppliers
Handlers Local Merchants
AZBAA Scholarship Program
$ Total number of students who have received scholarships in 5 years = 34
$ Total funds awarded = $36,250$ Funds available for next year = $25,000
AZBAA Scholarship Program
Student’s Educational Focus Includes:Aviation or FBO ManagementCharter OperationsCorporate Pilot MaintenanceAviation Law
AZBAA Scholarship Program
Successes Celebrated Two graduates who have accepted full-time careers in our Aviation Community Sold out golf event each year with 144+ golfers Lessons Learned It’s not too early to start… now Involve others - delegate Ask everyone to help – they all can be involved
AZBAA Arizona Business
Aviation Association Scholarship Program
Handouts Available
• Steps to Implement Scholarship Program• Sample Scholarship Application
• Sample Scholarship Criteria Matrix• Sample letter of congratulations - recipient
• Sample letter to student - non-recipient• Sample letter to university for disbursement of funds
AZBAA Arizona Business
Aviation Association Scholarship Program
Contact Information
www.AZBAA.Org Debbi Laux – President
480-333-3725
AZBAA Arizona Business
Aviation AssociationScholarship Program
Questions?
Career Fairs
Bob Blouin / Hank Grudberg
GWBAA & WAA/AEC
Top Ten Requirements for a Successful Career Fair
ONE: A Dedicated Core Group of Volunteers willing to commit significant time and resource to making it happen
Chairman/Executive Director Committee Heads
Facilities/Logistics Exhibitors/Static Display Schools Volunteers Fundraising Promotion
Other interested parties Local FSDO aviation education representative Regional NBAA Director Airport Manager/Staff
Top Ten Requirements for a Successful Career Fair
TWO: A Clear Mission Statement or Purpose What are we trying to do?
Attract kids to aviation Coalesce as an aviation community around a
positive event Create a positive image for the aviation community
THREE: Involvement and Commitment of Senior School officials
Invite district superintendents, principals, and guidance counselors for a briefing early in the process
Begin planning process 9-12 months before the event Send out video of other career fair events
Top Ten Requirements for a Successful Career Fair
FOUR: Securing An Appropriate Time & Venue Be aware of “competition”
Spring or Fall On or off airport Airport business facilities
FIVE: Media/Public Relations/government relations..if you don’t get proper credit & recognition you have lost a key opportunity
Contact local newspapers, radio, and TV stations Create website, see
http://www.aviationeducationcorp.org Social event for local aviation, business, and
government communities.
Top Ten Requirements for a Successful Career Fair
SIX: Exhibitors - accustom to industry trade shows not educational events!
Other types of exhibitors Technical colleges NASA FAA See list of exhibitors (Westchester 2005 Career Fair)
handout
SEVEN: Legal Structure – establish a separate 501(c)(3) charitable organization
Allows donations to be tax deductible Organization does not pay state/local sales tax on
purchases Sales tax is collected/or paid on items that are sold, i.e.
booth space, memorabilia, etc. Separates organization from advocacy groups
Top Ten Requirements for a Successful Career Fair
EIGHT: Financials – our early events depended greatly on support from large companies.
Most of the financial support in the future should come from local organizations/companies.
Budget Initial organization expenses. $ 1,350 Initial website expenses $ 930 Career fair expenses $ 47,200 G & A expenses $ 1,570 TOTAL $ 51,080
Sources of Funds Direct Donations Sale of Booth Space Direct payment of services/products
What expenses to avoid
Top Ten Requirements for a Successful Career Fair
NINE: Logistics - the physical set up of the venue for the fair.
Booths and related electrical requirements Internet access Food area Audio-visual support Sanitary and toilet facilities Security/ emergency issues Aircraft/airport equipment static display areas Student handout material and T-shirts
Top Ten Requirements for a Successful Career Fair
TEN: Total Communication & Continuous Follow-up with exhibitors, schools, and organizing group
Monthly planning status meetings with core group (ability to teleconference if unable to attend), then every week for the month before event
See actual agendas in handout material Maintain central communications point
of contact
Top Ten Requirements for a Successful Career Fair
For more information contact
Bob Blouin - [email protected] Or
Hank Grudberg – [email protected]
NBAA Local / Regional
Committee
Presentation Materials accessed at:
www.nbaa.org/local/library
