NBCUniversal

NBCU & EIDR Integration Prepared for Hollywood IT Society Summit, 2012

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Agenda

• NBCU EIDR Integration Roadmap – POC to Operational Registration

• Phase 1 – Title Matching

• Phase 2 – Technical & UX Integration

• Next Steps

• Phase 3 – Operationalizing EIDR Registry for UV Support

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POC to Operational Registration

Phase 1: Title Matching

Phase 2: Technical Integration

Phase 3: Operationalize for UV Support

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POC to Operational Registration

Phase 1: Title Matching

•  Goal

•  Manual Title Matching to compare NBCU Title Metadata with seeded EIDR Data

•  Scope

•  Initially - 200 Feature Titles

•  Feature films at title level produced within the last 10 yrs.

•  Expanded - ~3400 titles

•  Feature films at title level going back to 1916

92%

8%

80%

20%

200 feature titles in TM •  184 titles matched on studio, title

name, release year •  16 titles not in EIDR, required manual

registry

3390 feature titles in TM •  2722 titles matched on studio, title

name, release year •  669 titles not in EIDR, requires

manual registry

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POC to Operational Registration

Phase 2: Technical Integration

Invoke new EIDR registration call with appropriate title data from TM

Is title a duplicate

?

Wait for result of manual resolution process.

Obtain EIDR ID of the new title or match

found in manual process

Register with EIDR and get EIDR ID for title

Get EIDR ID

Store EIDR ID obtained in the new TM table

Registration Scenarios

•  Goal

•  Enable the ability to register Feature Titles with EIDR from within the Title Management application.

•  Scope

•  Automated duplicate title checking and registration of 200 Feature Titles using Java API

•  Integrated EIDR Registration with TM User Experience

No Yes Yes (manual)

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POC to Operational Registration

Phase 3: Operationalize for UV Support

•  Goal

•  Enable the ability to register Title and Version with EIDR from within the Title Management application in order to support NBCU Ultra Violet operations.

•  Scope

•  Expand Technical Integration POC to include the version level registration capability

•  Secured project funding to operationalize the architecture and UI designs for automated EIDR registry at version level

•  UAT and deploy to Prod in Q2

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Questions?