NBDB 2017 aNNUal report Annual Report.indd 1 29/11/2018 8 ...

NBDB 2017 ANNuAl RepoRt

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Annual Report.indd 1 29/11/2018 8:55:04 AM

2017 AnnuAl RepoRtnAtionAl Book Developm

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NatioNal Book DevelopmeNt BoarD

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NatioNal Book DevelopmeNt BoarD


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NBDB 2017 ANNuAl RepoRt 2017 AnnuAl RepoRt

© 2018 NatioNal Book DevelopmeNt BoarD

all rights reserved. all w

orks of authors and artists that appear in

this publication are reserved. prin

ted and bound in the philip

pines.National Book Development Board

Unit 2401 prestig

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F. ortig

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rtigas Center

pasig City 1605


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iNStitUtioNaliZeD reSearCH aND Data GatHeriNG

StaFF DevelopmeNt

FiNaNCial HiGHliGHtS

tHe GoverNiNG BoarD

tHe NBDB SeCretariat

tHe pHilippiNe Book pUBliSHiNG iNDUStrY

aCkNoWleDGemeNtS

NBDBD at a GlaNCe

meSSaGe From tHe CHair

exeCUtive DireCtor’S report

SUmmarY oF aCCompliSHmeNtS

GraSSrootS CapaCitY-BUilDiNG iNitiativeS

2017 loGiCal FrameWork

pUBliC CampaiGNS

NBDB 2017 aNNUal report

iNveStmeNt aND traDe promotioN

Contents

the National Book Development Board annual re

port outlin

es its financial and

non-financial perform

ance and describes prio

rities, activitie

s, achievements, and

governance arrangements durin

g 2017. the report includes the audited financial

statements for 2017 and provides an insight into the agency’s future directio

n.


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mandate

vision

mission

National Book Development Board is the leading catalyst for building a culture of readingand authorship as well as an environmentfor the growth of the book publishing industry towards making it globally competitive.

to promote the continuing developmentof the book publishing industry, to ensurean adequate supply of quality booksfor the global market.

republic act No. 8047, or the Book publishing industry Development act, stipulates the mandate of the National Book Development Board (NBDB) to:• Formulate, adopt, and implement

the National Book policy and the National Book Development plan.

• provide capacity-building services for the agency’s stakeholders such as publishers, authors, printers, and other publishing entities that need its support.

• promote investments in the book industryand develop markets for bothdomestic and international.

• administer incentives geared towards encouraging the production of excellent and affordable books.

nBDB At A GlAnCe


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loGiCAl FRAmeWoRk

expaNDiNG eCoNomiC opportUNitieS iN iNDUStrY

aND ServiCeS tHroUGH traBaHo at NeGoSYo

promotiNG pHilippiNe CUltUre

aND valUeS

loCal Book pUBliSHiNG iNDUStrY

proGram iNCreaSe iN maNUSCriptS

iNveStmeNt promotioN aND market DevelopmeNt ServiCeS

iNCreaSe iN titleS

iNCeNtiveS aDmiNiStratioN ServiCeS

iNCreaSe iN reveNUe

CapaCitY BUilDiNG ServiCeS

pUBliC CampaiGNS

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Flor marie Sta. romana-CruzChair of the Governing Board


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We present you the 2017 annual report of the National Book Development Board,a glowing testament to the agency’s response to the opportunities presentedby the digital economy and other transformations within the industry.

over the past decades, discourse on the fate of the publishing industry has never passed without the supposed threat of digital media. However, the industry cognoscenti will tell you that though print book sales may seem to be in decline, there is a renaissanceof readership as young people discover the pleasures of literature, and that media has only increased access to new reading material. Just over the past year, manilahas witnessed the proliferation of many book events, all of which have been deluged by happy readers looking to add to their ever-growing collections and to meet other members of the reading community. With this paradigm shift, NBDB welcomes and encourages reading, writing, publishing in all platforms, in all formats.

outside metropolitan manila, the NBDB continues to expand its reach by giving the regions more access to our services through grassroots capacity-building initiatives such as Booklatan sa Bayan, creative writing workshops, publishing courses, and other workshops for textbook developers. With these projects, we not only satisfy the need for more reading materials, we also embolden Filipinos toward publication.

We also ride the philippines’ new wave of storytelling to break on foreign shores. NBDBre-established the philippine presence at the 2017 edition of the Frankfurt Book Fair, but we also joined new trade fairs such as StoryDrive asia in Singapore and the international Children’s Content rights Fair in Chiang mai, thailand. participation in these international trade fairs opens our local industry to linkages, collaborations, and new ways of doing business. as we enrich the local industry, we ensure that book titles on philippine culture and heritage make their way to readers in various regions.

this year has also seen a fortuitous increase in our number of stakeholders, all of whom we are glad to work with jointly for the improvement and innovation of our services. We are optimistic that these new partners will help the NBDB in achieving its vision.

much gratitude goes to all our stakeholders and partners who have allied themselves with the agency to organize many of our events and programs. NBDB is grateful for your continued collaboration and support for our projects. together, we continue to make excellent books for the Filipino reader.

Dearest Stakeholders, partners, and Friends of the NBDB:

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exeCutive DiReCtoR’s

RepoRt

Jerry G. tizonExecutive Director III


777the year 2017 saw the continued expansion of the grassroots capacity building activitiesof the National Book Development Board (NBDB). Booklatan sa Bayan, a program launched in 2002,was held in three regions, specifically in region 3 (Nueva ecija), region 6 (iloilo), and region 12(General Santos City). this year’s Booklatan mainly focused on three subjects: literature in the mother tongue, literature for children, and non-fiction/essay writing. the project also included a book turnover to a small elementary school in Saranggani. the books are donations from attendees of other projects of the NBDB.

For 2017, the NBDB also reached out to 108 older persons from Quezon City and to 81 youthfrom the pantawid sa pamilyang pilipino program through its read aloud project.

the NBDB empowered members of Batis aWare through a series of short creative writing courses.Batis aWare is a group composed of former women migrant workers, most of whom experienced abuse such as human trafficking. the women participated in writing, editing, and publishing workshops whose final goal was the release of the second edition of Daloy, a journal that is venue for the said group of women to narrate their own stories.

apart from the said writing project for Gender and Development (GaD), the Board also spearheaded other writing and illustration seminars that respond to current trends and needs in some sectors of the book industry. launched in 2016, the NBDB continued its publishing program for publishing professionals. moreover, the NBDB also partnered with Department of education’s Bureau of learning resources (Deped-Blr) in training-workshops. the workshops—held in luzon, visayas, and mindanao—are geared towardthe content creation, illustration, and publication of textbooks and other learning resources that respondto the opportunities and challenges presented by the implementation of the k to 12 programin the philippines.

in order to continually promote the culture of reading to the youth, the NBDB celebrated World Bookand Copyright Day (WBCD) on april 23 with the theme Book Fiesta. WBCD has been commemoratedby NBDB since its beginnings in the 90s through talks. in recent years as in 2017, the celebration incorporates fun activities to entice young Filipinos to explore publications at the book fair and to try activities thatare related to literature. meanwhile, the 8th philippine international literary Festival (pilF) showcased talks and workshops, and also included activities anchored on the aim to develop the global competitivenessof philippine book industry players.

the NBDB participated in seven (7) international fairs in 2017. through these fairs, the NBDB helps Filipino books gain more international audience.

the continued participation of the NBDB in local fairs is a way for NBDB to provide spaces for independent presses in book fairs, to promote winners of the National Book awards (NBa) and National Children’s Book awards (NCBa), and to host seminars.

the largest number of submitted books and finalists by publishers compared to previous years were submitted to the 2017 National Book awards (NBa). publishers who participated in the NBa were given inspirationto undertake more book projects and to connect with more stakeholders of the philippine book publishing industry.

as of 2017, the NBDB is glad to announce that since 2011, under the National Book Development trust Fund (NBDtF), it has granted funding to 30 manuscripts, 26 of which had been completed and almost half have been published.

these accomplishments would not be possible without the support of our stakeholders and partners. NBDB will continue to promote the development of the book publishing industry and to ensure that quality books are accessible to the public.

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BooklataN sa BayaN

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Booklatan sa Bayan in region 12

Gender and Development


Daloy part 1


Daloy part 2

series of traiNiNg aND Workshops oN textBook aND other learNiNg resourCes

limBag kapihaN

training on Basic editorial Skills and Desktop publishing

Development of Grades 3, 4, 9, and 10 textbooks

Workshop for regional illustrators of the k to 12 learning resources

Creative WritiNg Workshops aND semiNars


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kuala lumpur trade and Copyright Centre

Frankfurt Book Fair

Beijing international Book Fair

asian Festival of Children’s Content

StoryDrive asia

Hong kong Book Fair

international Children’s Content rights Fair

NatioNal Book DevelopmeNt trust fuND

NatioNal Book aWarDs

piNoy Bookstop tour

felloWships/CoNfereNCes

CCp performatura Festival

istanbul tanpinar literary festival fellowship programme (itef fellowship)

manila international Book Fair

National library of the philippines international Conference

Sikat pinoy

Book fairs

INVESTMENT AND TRADE PROMOTION INITIATIVES

local fairs

international fairs


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PUBLIC CAMPAIGNS

INSTITUTIONALIZED RESEARCH AND DATA GATHERING

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2ND philippiNe ChilDreN’s Book summit

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8th philippiNe iNterNatioNal literary festival

soCial meDia

WorlD Book aND Copyright Day

puBliCatioNs

industry Data

Book industry roadmap

Bookwatch 2017, No. 1

Bookwatch 2017, No. 2

Social media

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the NBDB held two events for the Booklatan sa Bayan in region 6, both of which had the theme children’s literature.

a. second West visayan mother tongue Children’s Books summitFebruary 18–19 | 3F event Center, Robinsons’ place, Iloilo City

the NBDB joined the 2nd West visayan mother tongue Children’s Books Summit, which featured well-known speakers in the field of local children’s literature. the Board partneredwith Hubon manunulat, a Western visayan writers’ group, and kasingkasing press,an independent publishing house.

tarie Sabido, Chair of the philippine Board on Books for Young people (pBBY) talked about the challenges and opportunities in philippine children’s literature, while michael Jude Cagumbay tumamac, more known as xi Zuq, an award-winning writer, shared tips on writingfor children and young adults. ms. leonor G. reyes, Director i of NBDB, gave an overviewof the local book publishing industry. Director reyes presented NBDB’s programs, services, incentives, and future directions.

other topics included in the summit were on writing in the vernacular for young readersand the status of West visayan children’s literature. the other speakers were Dr. isidoro m. Cruz of the National Committee on literary arts, Dr. Jesus C. insilada of the philippine-american educational Foundation (paeF), Sharon Gungon of New Washington elementary School,luis p. Gatmaitan of lampara Books, and Segundo matias of omF literature, inc.

B. Writing Workshop on Children’s BooksFebruary 20 | Casa Real Gallery, Iloilo City

Following the summit is a one-day intensive writing workshop on children’s books arranged by the NBDB and members of the Western visayan publishing community. xi Zuq shared ways to write for k to 3 readers, while tarie Sabido underscored the possibilities open to children’s books. She also facilitated storytelling and read aloud activities.

the National Book Development Board’s (NBDB) Booklatan sa Bayan is a program that provides a series of capacity-building activities and workshops that aim to revitalize public interest in books written in Filipino languages, as well as to promote a culture of reading and a lifelong learning among Filipinos. implemented in partnership with other government agencies, local government units (lGUs), non-government organizations (NGos), and private sectors, Booklatan sa Bayan encourages the production of original content from Filipinos.

Second West Visayan Mother tongue Children’s Books Summit

BOOkLATAN SA BAYAN


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Booklatan sa Bayan in region 12 is composed of three events: two writing workshops and one storytelling session. region 12 or SoCCSkSarGeN is composed of four provinces and two cities: South Cotabato, North Cotabato, Sultan kudarat, Sarangani, Cotabato City, and General Santos City. the week-long project was attended by teachers, students, writers, and aspiring writers.

a. Nonfiction/essay Writing WorkshopSeptember 26–27 | notre Dame of Dadiangas university (nDDu), General Santos City

Jhoanna lyn B. Cruz, professor for literature and Creative Writing at the Universityof the philippines–mindanao, led the two-day workshop on nonfiction or essay writing. the workshop mainly focused on narrating about places.

the participants were first asked to read some essays by Filipino authors, and then were subsequently tasked to write essays about their hometowns.

the participants commended the workshop as it was a way for them to meet other aspiring writers and to receive feedback on their drafts.

the workshop was in partnership with the Notre Dame of Dadiangas University (NDDU).

B. picture Book Writing WorkshopSeptember 28–29 | notre Dame of Dadiangas university (nDDu), General Santos City

the picture Book Writing Workshop headed by tarie Sabido and xi Zuq was a venue for aspiring picture book writers to share their ideas on children’s books. the workshop reiterated a foremost responsibility in writing for children, which is the task to think of the children’s welfare, whichis not limited to giving moral lessons.

C. storytelling and Book turn overSeptember 30 | upper Alabel elementary School, Alabel, Saranggani province

For the final project of Booklatan sa Bayan in region 12, the NBDB partnered with the task Force on Youth Development of Barangay poblacion, alabel in Saranggani province. Students ofthe Upper alabel elementary School were entertained through storytelling sessions. the sessions were followed by a book turnover, where the NBDB donated books to the elementary school.

Xi Zuq Booklatan sa Bayan program in Region 12Jhoanna lyn B. Cruz,


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Nineteen female beneficiaries of Siena College of taytay’s Community Formation Development Center joined a Genderand Development (GaD) Creative Writing Workshop sponsoredby NBDB. Conducted in Filipino, the workshop’s goal was to enhance the skills of high school scholars and community leaders so that they can articulate their experiences better.

Facilitated by writer Conchitina “Chingbee” Cruz, the morning program was jump-started by a discussion of rene villanueva’s “restawran sa Cubao.” it was followed by a lecture on writing strategies and a workshop on descriptive writing. the afternoon program began with a story on overseas migrant workersand women laborers. Cruz also gave a lecture focusingon the everyday as a subject of writing, and ended the programby conducting another writing exercise.

Conchitina Cruz teaches Creative Writing and Comparative literature at Up-Diliman and has an mFa in Creative Writing from the University of pittsburg. She is a palanca and National Book award (NBa) winner.

Central luzon State university-Center for educational Resources and Development Services (ClSu-CeRDS)

CREATIVE WRITING WORkSHOPS AND SEMINARS

Chingbee facilitating the writing workshop

gender and Development Creative Writing WorkshopMarch 9 | Siena College of taytay, Rizal

Booklatan sa Bayan in region 3november 9 | Central luzon State university (ClSu), nueva ecija

Booklatan sa Bayan’s final installment was a symposium on plagiarism where the NBDB partnered with Central luzon State University-Centerfor educational resources and Development Services (ClSU-CerDS).

more than 400 ClSU faculty and students were educated on plagiarismand its implications. the resource person was alvin J. Buenaventura, executive Director of Filipinas Copyright licensing Society, inc. (FilColS).

the NBDB and ClSU signed a memorandum of agreement regarding future capacity building activities.


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Daloy Writing Workshop part 1: Creative WritingMay 13 | Batis Center for Women, Kamias, Quezon City

the NBDB spearheaded a creative writing workshop to cultivate the writing skills, as well as the appreciation for literary works of women who were migrant workers. the main aim was to create write-ups for inclusion to the second edition of Daloy.

Daloy is the literary journal of the Batis association of Women in action for rights and empowerment (Batis aWare). it documents the inhumane treatment experienced by former migrant women.

ten Batis aWare members took part in the program, which started with adam David’s discussion of the essay, “restawran sa Cubao.” Written in a relatable and clear manner, the essay is a good introduction to creative nonfiction. Conchitina Cruz, on the other hand, moderated three writing exercises. the women were also taught how to conduct a personal interview.

Batis aWare is an organization of Filipino migrant women from around the world, although most of them are from Japan. they were victims of domestic violence, illegal recruitment, and human trafficking.

it is run by writers Conchitina Cruz and adam David, the Youth & Beauty Brigade (YBB) was set to publish the second edition of Daloy. YBB also released the first edition of the journal.

Daloy Writing Workshop, Batis Association of Women in Action for Rights and empowerment (Batis AWARe)

Daloy Writing Workshop part 2: editing and publishing June 25 | Batis Center for Women, Kamias, Quezon City

as a continuation of the may 13 workshop, the Book Board, together with Batis aWare and YBB, hostedan editing and publishing workshop.

atty. Frank lloyd tiongson opened the session by giving practical information on working as a migrant. the attendees were given the chance to ask tiongson on topics like baklas passport and illegal recruiter syndicate. Conchitina Cruz headed the editing and publishing session. She discussed the importanceof editing one’s work, and the importance of learning how to edit another writer’s work.


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April 3 and 5 | Ortigas Foundation Library, Ortigas Center, Pasig City

in 2016, the NBDB and the Book publishing association of the philippines (BDap) launched a series of short, publishing courses for publishing professionals to pave the way for a masters coursein publishing.

in its 2017 run, the NBDB conducted courses on two topics: ethics in publishing and translation and intellectual property rights. Both courses were offered free of charge to all attendees.

the first topic is on ethics in publishing facilitated by Fr. xavier alpasa. He shared best practice guidelines in publication ethics. the participants also learned how ethics builds a company’s reputation and helps gain customers’ trust.

Father alpasa is a former member of the ateneo de manila University (aDmU) facultyand the founder of the social enterprise rags2riches.

more than 50 publishing professionals attended the two-day session. participants were engagedin discussion, video presentations, and group activities.

the second topic is on the intellectual property aspect of translating Filipino works. the courseis facilitated by playwright, atty. Nicolas pichay of the intellectual property office of the philippines (ipopHl), who specializes on intellectual property (ip) rights.

around 50 participants, including publishing professionals and representatives fromthe Department of education (Deped), attended the two-day course.

major topics of discussion included the publication production chain and Deped’s process flowfor bidding textbook contracts. textbook publishers discovered the opportunity of translating books in different philippine languages, in line with Deped’s program of teaching subjectsin the mother tongue.

participants were able to apply their knowledge through a group work; each group was taskedto choose a Filipino book they wish to translate and then plan a timetable for the whole translation process.

A two-day course in publishing held in ortigas Foundation Inc. library in pasig City

PUBLISHING COURSES


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orientation on the Development of grades 3, 4, 9, and 10 textbooksand teacher’s manualsMarch 15–17 | Bulwagan ng Karunungan, Deped Complex, pasig City

For the second installment of the training series, the NBDB invited registered publishers of textbooks and teacher’s manual. the three-day orientation seminar began with an overview of the k to 12 Basic education. the seminar was composed of 20 presentations delivered by officials and specialistsfrom Filipinas Copyright licensing Society, inc. (FilColS), ipopHl, and the Deped, among others.

Fr. Xavier Alpasa Atty. nicolas pichay Rommel Joson Dr. Rosella torrecampo

together with the Deped’s Bureau of learning resources (Blr), the Book Board organized a seriesof trainings and workshops on textbook writing and other printed learning resources.

training on Basic editorial skills and Desktop publishing of learning resourcesMarch 6–9 | teacher’s Camp, Baguio City

attended by Deped-Blr’s specialists and staff, the first among the series was held at Baguio. Speakers for the this training resources are the following, along with their respective talks:

SERIES Of TRAININGS AND WORkSHOPS ON TExTBOOkAND OTHER PRINTED LEARNING RESOURCES DEVELOPMENT

speaker, positioN, aND orgaNizatioN title of talkBesy C. Agamata, PhDChief, learning resources production Division (lrpD), Bureau of learning resources (Blr)

technical/operational terminologies in Quality assurance and production of learning resources

Socorro A. Pilor Former Director (retired),Deped- instructional materials Council Secretariat (imCS)

ensuring appropriateness of materials: readability and Sustainability of learning resources

Rosella M. Torrecampo, PhD Director, office for the advancement of teaching (oat), University of the philippines-Diliman

intensive english language training

Rommel E. JosonGraphic Designer, Studio Dialogolecturer, ateneo de manila and University of the philippines-Diliman

principles and Current practices in instructional Design

atty. fD Nicolas B. pichay Director iii, legislative research Service, Senate of the philippines

ip management (trademarks and patents) and on Copyright management of printed learning

resources.

gabriel reinoso Chief editor, rex publishing House Basic editorial Skills: Copy editing a manuscript


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Straining Workshop for regional illustrators of the k to 12 learning resources

in order to reach out to more professionals in the book industry, the NBDB with Deped-Blr held three capacity building workshops for the regional illustrators of the k to 12.

these three workshops were conducted in luzon, visayas, and mindanao. present during the training were regional supervisors in charge of learning resources, project development officers, chiefs and division supervisors of Deped’s Curriculum and learning management Division (ClmD), and public schools district supervisors.

a. luzon Cluster october 2–5 | M.I. Sevilla’s Resort, lucena City, Quezon province

two-hundred five illustrators from Deped’s Bureau of learning resource (Blr), division offices,and regional offices, along with 107 division learning resources supervisors, and 8 regional learning resources supervisors benefitted from the luzon workshop for k to 12 learning resources illustrators.

they were educated about copyright management, specifically on ip management, trademarks, and patents by atty. oliver l. limbo of ipopHl. attorney limbo outlined ways where artists might unknowingly violate copyright laws in his talk on copyright management of graphic designs in learning resources.

author, educator, and film-maker olivia “libay’’ Cantor handled the photography training, while Up Fine arts graduate Jhoan medrano tackled book illustrations and design. the last day was dedicated to a basic photoshop training with mariel Sandico, who introduced contemporary styles of book design and layout.

B. visayas Cluster october 16–20 | Bohol plaza Resort and Restaurant in panglao Island, Bohol

a total of 165 regional learning resources supervisors, division learning resources supervisors, illustrators, and teachers from different visayan towns took part in the second installment of the training. among the participants were published creators. there were also attendees who previously worked with Deped in producing teaching materials, now accessible at the Deped portal.

the NBDB invited ipopHl lawyer marlita Dagsa and FilColS’ alvin Buenaventura to talk on copyright. For photography, the Board invited olivia Cantor, while the moderator for basic drawing and art appreciation, book design and illustration was Felix mago miguel.

as a culmination of the training, participants were required to create their own books, primarily using their photographs and drawings.

C. mindanao Cluster november 20–24 | Ritz Hotel, Davao City

the final installment of the capacity building activities on textbook and other learning materials development were participated in by mainly Deped Staff, regional textbook illustrators, and regional supervisors from six different mindanao regions. these regions include (1) region ix, (2) region x, (3) region xi, (4) region xii, (5) CaraGa, and the (6) armm.

atty. Josephine C. alon of ipopHl, olivia Cantor, and Felix mago miguel were speakers for topicson copyright, basic photography, and book design, respectively. Sub-topics in the five-day event included copyright management and how it affects the book publishing industry, how to choose and use different equipment effectively for photography, the components of an elegant and readable layout, and the setup and strategy for designing a book.


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limbag kapihan on tax and Duty-free importation of raw materials for Book publishingMarch 29 | nBDB Conference Room, ortigas Center, pasig City

the NBDB handles the applications for incentives and monitors the usage of taxand duty-free imported materials used by registered publishers.

in 2017, over a hundred philippine publishers, including independent publishing houses were invited by the NBDB to present the newly agreed upon procedure in endorsing applications to tax- and duty-free importations (taDFi) of raw materials for book publishing.

Jerry G. tizon, executive Director iii of NBDB, welcomed 35 representatives from 21 companies who registered for the limbag kapihan.

NBDB staff ma. asena Galang outlined the requirements for application for taDFi during importation, for monitoring during production, and for cancellation of performance bond.

atty. anna katarina rodriguez, Deputy executive Director of NBDB, answered questions raised by participants. atty. rodriguez also explained that the NBDB has been lookinginto free trade agreements (Ftas), such as with european countries that hava a bilateralor multilateral agreements with the philippines, primarily through the Department of trade and industry (Dti).

nBDB Deputy executive Director Anna Katarina Rodriguez addresses the KApIHAn participants the incentives for registrants

LIMBAG kAPIHAN


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Bloombooks, Inc.

1. abiva publishing House, inc.

2. alliance media printing, inc.

3. anvil publishng, inc.

4. art angel printshop Commercial Quests, inc.

5. Bloombooks, inc.

6. Brilliant Creations publishing inc.

7. C&e publishing inc.

8. Don Bosco press

9. Fep printing Corporation

10. institute for inner Studies

publishing Foundation, inc.

the 21 companies with representatives that attended the limbag kapihan

11. Futurebuilder publications, inc.

12. lexicon press, inc.

13. panasia Book exchange, inc.

14. philippine Bible Society

15. phoenix publishing House, inc.

16. rex Book Store, inc.

17. Serah printing Services

18. Studio 5 Designs, inc.

19. touchlife Global Foundation, inc.

20. vibal Group, inc.

21. visprint, inc.


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INTERNATIONAL fAIRS

investment AnD tRADe pRomotion


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the National Book Development Board (NBDB) attended seven international fairs this year. international fairs serve as a marketplace for literary agents, publishers, and other industry playersto trade book rights and licenses. at times, they are also venues for readers to buy books directlyfrom publishers. through these fairs, the NBDB helps Filipino books gain more international readership.

INTERNATIONAL fAIRS

april29–30

may17–21

July19–25

august23–27

oCtoBer11–15

NovemBer13–14

DeCemBer6–9

kUALA LUMPUR TRADE & COPYRIGHT CENTRE (kLTCC)

HONG kONG BOOk fAIR

(HkBf)

ASIAN fESTIVAL Of CHILDREN’S

CONTENT (AfCC)

BEIJING INTERNATIONAL

BOOk fAIR (BIBf)

fRANkfURT BOOk fAIR (fBf)

STORYDRIVE ASIA

INTERNATIONAL CHILDREN’S CONTENT

RIGHTS fAIR (ICCRf)


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Dubbed as the “Springboard for aSeaN Content,” the kltCC has gained engagement from all aSeaN countries, and also from Japan, South korea, South asia, middle east, europe, and the United States. a platform for publishers, the fair was also for content creators, illustrators and animators, technopreneurs, and higher education institutions.

the Board gained insights on the malaysian and retail and publishing industry. the NBDB also maintained and established new connections with other industry players in the aSeaN region, especially with indonesia, malaysia, and thailand.

the NBDB envisions to forge partnerships with kota Buku—a government-affiliated agency under malaysia’s ministryof education, which hosts kltCC. the NBDB and kota Buku could find similar capacity building topics and share honoraria and travel costs for invited speakers, especially those who are not from the aSeaN region. possible points of collaboration for publishers include publications of bilingual editionsof children’s fiction, short story, poetry, and comics.

the kltCC, the malaysian rights Fairfor the publishing industry, started in 2008. the NBDB was representedby Deputy executive Director iii atty. anna katarina B. rodriguez.

kUALA LUMPUR TRADE AND COPYRIGHT CENTRE

April 29−30 | Putra World Trade Center, Kuala Lumpur, Malaysia

the NBDB’s involvement in the 10th kuala lumpur trade and Copyright Centre (kltCC)is a profitable step towards leveraging an association of southeast asian Nation (aseaN) coalition of content creators and publishers.


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key international players were present at the event: over 100 local and international speakers were there, including authors, illustrators, publishers,and industry professionals from countries like australia, philippines, New Zealand, Germany, ireland, the United States, and United kingdom.

the NBDB forged new links with indonesian and Singaporean publishersfor possible collaborative projects with their counterpart Filipino publishers, as recommended by the NBDB. through the 2017 aFCC, the NBDB was ableto examine how the philippines can better define its advantage in termsof children’s content

atty. anna katarina B. rodriguez, Deputy executive Director iii,and Jerry G. tizon, executive Director iii also attended three sessions at the aFCC. these are “How to Create a Graphic Novel the advertising Way” by paolo Fabregas, “Writing Screenplays for Children’s Film and television” by motti avira, and “Writing for teens and tweens” by Noel price. moreover, they met with ambassador antonio a. morales of the philippine embassy in Singapore to share with him NBDB’s mandate, as well as the Board’s purposes for visiting the festival.

ASIAN fESTIVAL Of CHILDREN’S CONTENT

the NBDB attended the asian festival of Children’s Content (afCC),an annual festival in singapore that has positioned itself center when it comes to children’s content gathering, with a focus on asian themes.for 2017, the festival’s Country of focus was indonesia.

May 17−21 | National Library of Singapore, Singapore


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the BiBF is one among the top four book fairsin the world. a gateway to the Chinese publishers and readers, the trade was attended by 2,500 Chinese and international exhibitors from 89 countries and regions, where 300,000 publications were displayed.

the BiBF 2017 revealed that Chinese readersare now looking for books on healthy living and lifestyle. there is also a surge of demand in bookson child-rearing and child development. these trends are attributed to the fact that the one-child policy in China has been relaxed and to the increased spending-power of the middle class. there is also a demand for english titles because of China’s mandatory english language learning for children.

the NBDB, represented by Jerry g. tizon, executive Director iii, participated in the Beijing international Book fair (BiBf) with the following aims: to promote philippine literature and filipino authors, to gain insights on the BiBf and the Chinese publishing industry, and to maintain and establish connections with industry players.

BEIJING INTERNATIONAL BOOk fAIR

August 23−27 | New China International Exhibition Center (NCIEC), Beijing, China


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BOOk fAIR

the philippine booth was double the size of the other consulates as it was combined withthe free space sponsored by the philippine educational publishers’ association (pepa).the 28th HkBF’s theme was “reading the World: people, places, passions.” it attracted around 670 exhibitors from 37 countries and regions. the 28th HkBF was a retail fair where visitors were the buying public, while most other international fairs attended by the NBDBwere focused on rights trading.

the NBDB gained two significant insights from the fair. First, there is mutualism between the promotion of the country and the promotion of philippine-published books. many fair visitors inquired about the country’s arts and culture, language, food, and travel destinations, which means that interest in the country in general is foremost in captivating international readers. Second, there is advantage in having a Chinese-speaking staff for the NBDBand its stakeholders, so that it would be easier to identify possible partnershipswith Chinese publishers in similar book fairs.

the event also revealed that philippine booth visitors were mainly interested in books for children and in travel and sports publications, specifically on arnis and diving. the HkBF is an entry point for the philippines to the Chinese publishing market just like the taipei international Book exhibition (tiBe).

through the invitation of the hong kong trade Development Council (hktDC),the NBDB represented the philippine publishing industry in the 28th editionof the hong kong Book fair (hkBf). the NBDB set up a booth featuring booksthat received the National Book awards (NBa) and the National Children’s Books awards (NCBa).

July 19−25 | Hong Kong Convention and Exhibition Centre, Hong Kong


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the NBDB organized a delegation of 16 philippine publishers and organizations and displayed a total of 429 books for the frankfurt Book fair (fBf) or the frankfurter Buchmesse, the largest book fair in the world.

From l-R: Standing at the philippine Frankfurt Book Fair (FBF) 2017 both are Hong Kong (HK) Deputy Consul-General Roderico C. Atienza, nBDB Deputy executive Director III Anna Katarina B. Rodriguez, and HK Consul Attaché Rosanna V. Matila-Sumala

fRANkfURT BOOk fAIR

a venue for cultural exchange among different countries, in addition to being the most important marketplace for book rights, the FBF 2017 was attended by 7,300 exhibitors from 102 countries and around 286,485 visitors. media, film, and games sector, in addition to key players in the book industry, were present in the event.

the NBDB organized three events for the 2017 FBF: the philippine reception, the aSeaN Forum, and the Underside of Sunshine, all under the theme “Books philippines, a new waveof storytelling”—a suggestion from BBDo Guerrero’s David Guerrero. BBDo Guerrero isan advertising agency. the theme, which complements the country’s brightly-colored stand, captures the country’s unique strengths: young, tech-savvy readers, and creative content producers.

October 11−15 | Frankfurt, Germany


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philippine stand the reception began with a message from NBDB Chair Flor marie Sta. romana-Cruz. Consul adrian Cruz also spoke on behalf of philippine ambassador to Berlin, melita Sta. maria-thomezcek. Consul Cruz and the embassy in Berlin assisted in the organization of the reception.

A. The Philippine Reception [October 11]

international standSince the philippines is the 50th aSeaN Summit host, the NBDB sponsored this year’s aSeaN Forum at the FBF. trendsand developments in different aSeaN publishing markets were discussed by South east asian experts, namely:

1. laura prinsloo (indonesia) 2. Hasri Hasan (malaysia) 3. tha tun oo ( michael lim) (myanmar) 4. Flor marie Sta. romana-Cruz (philippines) 5. peter Schoppert (Singapore) 6. arthorn techatada (thailand) 7. Nguyen manh Hung (vietnam)

B. ASEAN forum [October 12]

Children’s standin this forum, Carla pacis, an author of children’s book and liza Flores, an illustrator talked aboutwriting for children on difficult topics, such as death and divorce.

the primary goal in attending the FBF was to facilitate rights-trading between local and foreign publishers and literary agents. tables at the philippine stand were primarily used for pre-booked meetings. Some meetings were also arranged upon visiting other booths, attending events,and interacting with visitors.

NBDB’s participation this year and in 2016 was made possible with support from the office of Senator loren B. legarda. in 2014 and 2015, the Board was able to attend through subsidies from participating philippine publishers.

NBDB’s FBF fund was optimized as it was used not only for the event proper itself. it supported (1) participation to other international fairs and (2) capacity building activities aimed at helping philippine delegates in developing their know-how in licensing, rights trading, and contract management.

C. The Underside of Sunshine [October 13]

Book covers of the philippine featured books at the Frankfurt Book Fair


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the philippine delegation for FBF 2017

publishers and number of displayed books

the philippine delegation at the Frankfurt Book Fair 2017 stand


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STORYDRIVE ASIA

StoryDrive asia reflects the changes, developments, and trends that are currently evolving in the content industries. it aims to explore new forms of collaborationand business models across media boundaries and cultural barriers.

key lessons from the event’s two-day session include: First, the need for more international collaboration when it comes to promoting rights and licensing;and second, that one key trend in the publishing and book industry is the combination of books and content writing with new media.

this means that audio books, along with podcasts, may be in demand in South east asia in the near future. moreover, because of this changing format in content creation, there may be overlaps when it comes to content generated by consumers and creators. as such, the publisher’s job to curate content and protect the freedom to publish is much needed.

the NBDB also attended the aSeaN Book publishers’ association’s (aBpa) general assembly as the Board was an associate member for 2017. aBpa conductedan election for the positions president and treasurer where atty. Dominador D. Buhain of rex publishing was voted president, while Betty tan of Singapore Book publishers association (SBpa) was elected treasurer.

through the NBDB, the philippines attended the 2017 storyDrive asia, fBf’s international all-media platform that startedin 2012, which has been held by far in frankfurt, argentina, singapore, and China. the event was a means to examine ways the philippine book industry could adapt to technologies that enhance the reading experience.

November 13−14 | Intellectual Property Office, Singapore


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the NBDB representatives were Flor marie Sta. romana-Cruz, Chair; Jerry G. tizon, executive Director iii; leonor G. reyes, Director i; and ryan a. esteban, Board Secretary. During the fair, they attended keynote and panel sessions, as well as met with philippine Honorary Consul agkarajit phanomvan Na ayudhya.

the iCCrF was able to showcase the 100-year evolution and current trends in thailand’s children’s literature. through the fair, the NBDB was able to gain additional insights in thailand’s publishingand educational technology, as well as strengthen partnerships and establish new connections.

the NBDB attended the international Children’s Content rights fair (iCCrf) with the aim to pursue the Board’s reading promotion policy and its development guidelines, which are aligned withthe country’s National economic and Development plan.

INTERNATIONAL CHILDREN’S CONTENT RIGHTS fAIR

From l-R: At the International Children’s Content Rights Fair (ICCRF) in Chiang Mai, thailand are Ryan esteban (Board Secretary V), leonor G. Reyes (Director I), neni Sta Romana Cruz (Chairman), Jerry tizon (executive Director)

December 6−8 | Chiang Mai Exhibition and Convention Centre, Chiang Mai, Thailand


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performatura is celebration of the meeting of the written and oral literature.the three-day event held many activities, including literature classes and a talkon filmmaking, a tribute to Balagtas, and performances of native chants or folksongs from some philippine ethnic groups.

NBDB BOOk fAIR AT THE CCP PERfORMATURA fESTIVAL

in cooperation with the intertextual Division of the Cultural Centerof the philippines (CCp), the NBDB organized a three-day book fair for CCp’s performatura 2017: performance literature festival.

the NBDB book fair, which was held from 9:00 a.m. to 6:00 p.m., provided a venue and booths for free for the following publishers:

• Balangay video productions

• Balangiga press

• Gantala press

• pageJump media

• paulines publishing House

• philippine-italian association

• Uno morato Bookstore, inc.

• 8 letters Bookstore

LOCAL fAIRS

Book exhibitors commended the NBDB for giving them free space in the venue and for featuring independent and small publishers. meanwhile, attendees appreciated the book fair for the variety and selection of the books displayed.

March 31−April 2 | Little Theater Lobby, Cultural Center of the Philippines, Pasay City


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38TH MANILA INTERNATIONAL BOOk fAIR

the miBF is the philippines’ largest and most varied collection of publications. apart from books,the fair supports alternative teaching and learning methods, and features digital publicationsand multimedia. Book launches and signings are also highlights of the fair.

the academic Book Seminar was held on September 14, from 8:30 a.m. to 12:00 p.m. in cooperation with the Book Development association of the philippines (BDap). it explored best practices and innovations in the academic book industry, focusing on textbook development, Science, technology, engineering, agriculture, math (Steam) content development, and curriculum design.

participants to the seminar included textbook content creators and publishers, editors, illustrators, designers and publishers of academic books, specifically of k to 12 textbooks.

Greg tabios pawilen, a specialist on curriculum development talked about developing modelsfor curriculum standards and on how textbooks can become more effective tools for learning.Joy tan, General manager of marshall Cavendish education shared her company’s practicesand approaches in making Steam learning materials. marshall Cavendish education is the leading provider of k to 12 learning materials in Singapore.

the rights exchange Forum took place on September 15 from 1:00 p.m. - 5:00 p.m. the aim wasto spur business transactions between and among industry players.

it served as a venue for content creators to interact with prospective publishers,as well as for publishers looking to develop content and trade licenses.

Claudia kaiser, Frankfurt Book Fair vice president for Business Development delivered a talk entitled, “Negotiating deals: make the most of trade Fairs.” it is all about preparing for international trade book fairs, negotiations, and follow-through to closing transactions.

Gerald Cai, co-founder of Snaplearn also conducted a demo of their augmented reality/virtual reality services for publishers.

the Forum was organized by NBDB, in partnership with BDap for Filipino publishers and content creators who wish to enter the international book market.

September 13–17 | SMX Convention Center, Pasay City

the NBDB hosted an academic Book seminar and a rights exchange forum, as well as showcased finalists of the 2016 National Book awards (NBa) at the five-day manila international Book fair (miBf).


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ONSIkAT PINOY ARTS &

CRAfTS fAIR

the NBDB was provided a booth where it displayed and promoted books nominated for the 2017 NBa. aside from promoting books, the Board was also able to forge connections with mSmes from the creative industry clusters.

the 2017 Sikat pinoy had the theme of, “piling-piling produktong pilipino,” where about 280 exhibitors from the country’s 16 regions showcased their products.

October 26−29 | SM Megamall, Ortigas Center, Mandaluyong

the NBDB participated in the sikat pinoy National arts & Crafts fair, which is one of the key programs of the Department of tradeand industry-Bureau of Domestic trade promotion (Dti-BDtp). the program provides marketing assistance to micro, small, and medium enterprises (msmes) engaged in the creative industries.


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pursuant to the republic act No. 9521, or the National Book Development trust Fund (NBDtF), the NBDB supports and promotes Filipino authorship especially in science and technology and in subject areas wherein locally authored books are either fewor non-existent.

Grantees were given PHP 200,000 each to help them finish their manuscripts. Below is the status of all manuscripts as of January 31, 2018:

Category recipient/s title of manuscript % submitted

Health and Wellness ma. mercedes G. plantatraditional medicines in Colonial

philippines, 16th to the 19th Centuries

100%

environment and Biodiversity ma. Florina orillos-Juan

kasaysayan at vulnerabilidad: ang kabihasnan at lipunang

pilipino sa Harap ng pananalanta ng Balang, 1569-1949

100%

an english translation of a novel originally written in a regional language or a novel

written in english

antonio r. enriquez (deceased) c/o

vanessa enriquez-madelo (daughter)

the Siege of Fort pillar 100%

Category recipient/s title of manuscript % submitteda novel or book-

length literary work originally written in

Cebuano

telesforo S. Sungkit, Jr. mga tigmo sa Balagbatbat 100%

Documentation/codification of any

traditional knowledge

Dr. lars raymund C. Ubaldo

UDi(H): Dokumentasyon ng pagpapanday ng mga ifugao 100%

Habitat rehabilitation and Social impacts

Dr. miguel D. Fortes, Dexter m. Cabahug, Jr.,

Severino G. Salmo iii

mangroves of the philippines: responding to environmental

and Social Change 100%

2011

2012

NatioNal Book DevelopmeNt trust fuND


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local history of a province written in english or Filipino

lilian C. de la peña

on the Night of Sendong (english translation of the book, “Sa

kagabhion sa Sendong Narratives of Children-Survivors”)

100%

anna Christie v. torresHistories in memories:

remembering the July 16,1990 earthquake

100%

Danilo m. Gerona veil of martyrs: the Bicolanosand the revolution of 1986 100%

Jeena rani marquez-manaois

ma. elena m. paulmathe Night that Changed the river 100%

a novel written in ilocano

Sherma e. Benosa ti Bantay asin 100%

Hermilinda l. Bulong kalinawa 100%

ariel S. tabag panangsapul iti puraw a kabalio 100%

appropriate livelihood/New technologies in

entrepreneurshipanabelle m. Calleja

Nilala: tradisyunal na Sining at industriya ng mga kababaihan ng

mauban, Quezon 100%


Biodiversity/Health and Wellness

amado C. Bajarias, Jr. the Birds of ateneo de manila

University, miriam College,and U.p. Diliman

100%

Grace Quiton-Domingo (ocean research

Center, inc.)

mpa for teachers: a Fun activity Guidethat illustrates the Science Behind marine protected areas

100%

rosario i. tañedo

Come Back to me: lives taken, Shaken and Changed by the

lack of reproductive Health and rights

100%

Gender Studies (Women in Science) written in english or

Filipino

ma. mercedes t. rodrigo, ph.D.

Short Stories of Women in Science 100%

islamic Studies Darwin J. absari pag-tuhan: tausug Gnosis as a living tradition 100%

2013

2014


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local History and Culture

ian r. Casocot

the literature of Dumaguete and Negros oriental: a Historical

excavation of an influential regional literary tradition and

Culture

25%

Dinah roma Unweaving Basey: a poet’s History of Home 100%

Jennifer rebecca ortuoste

kulturang karera: Culture and Communication in philippine

Horseracing100%

rocky Cajigan, kawayan de Guia,

Franklin Cimatu, and padmapani perez

an Uncyclopedia to art, life and living in Baguio, the Cordilleras…

and the World100%

traditional medicine/integrative

medicine/tropical medicine

Dr. Cecilia lazarte, et al.

Guidebook on the proper use of medicinal plants 100%

louanne mae Calipayan and Dr. Bibiano Fajardo

Hilot: revealing the albularyo’s ancient Secrets of Healing

(tentative title)100%

Dr. Jacob matubis, Dr. mariano Caparas,

et al.

eNt tagalog manual: mga karaniwang Sakit sa ilong, tainga,

lalamunan at leeg100%

Dr. Jaime Cabarles, Jr. Commercial production of organic philippine Native Chicken 100%

prima lou imperial Gusto ko organiko 100%

eufemio Barcelon Street FooD SaFetY: a primer for philippine Street Foods 75%

Carl anly ortiz

Demystifying the Filipino inventions: mga konsepto ng

Byolohiya sa likod ng mga pagtutuklas (working title)

75%

2015


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November 4 | National Museum of Fine Arts, Ermita, Manila

With the aim to promote the development of quality books, the NBDB in cooperation with the manila Critics Circle (mCC) held the 36th National Book awards (NBa). it was hosted by Dean alfar, a member of the mCC.the cooperation between NBDB and mCC—forged in 2008— is in accordance with the Book publishing industry Development act of the philippines. it ensures that creative works of authors and publishers are recognized through yearly awards.For this year, 201 book entries were eligible to enter the awards, 86 of which were chosen as finalists. From this 86 finalists, only 27 received the awards. among the 27 NBa are nine special prizes and the publisher of the Year award. the ateneo de manila University press was recipient of the 2017 publisher of the Year award.

list of WiNNers

Cirilo f. Bautista prize for Best Book of short fiCtioN iN eNglish mariposa Gang and other Stories by Catherine torres,University of Santo tomas publishing House

gerarDo p. CaBoChaN prize for Best Book of short fiCtioN iN filipiNo sangkatauhan, sangkahayupan: mga kuwento by alvin B. yapan, ateneo de manila university press

Best Book of fiCtioN (Novel) iN eNglish the music Child and the mahjong Queen by alfred a. yuson,anvil publishing, inc.

NatioNal Book aWarDs


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Best Book of fiCtioN (Novel) iN filipiNototo o. by Charmaine lasarpageJump media

paBlo a. taN prize for Best Book of NoNfiCtioN prose iN eNglishmarcos martial law Never again by raissa roblesfilipinos for a Better philippines, inc.

Best Book of NoNfiCtioN prose iN filipiNo sulyap sa aking pinanggalingan By roque J. ferriols, sJateneo de manila university press

Best Book of poetry iN filipiNoBanayad: mga tula by rowena festinthe university of the philippines press

philippiNe literary arts CouNCil prize for poetry iN eNglishsnail fever: poems of two Decades by francis macansantosthe university of the philippines press


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Best aNthology (BiliNgual)remembering/rethinking eDsa by Jpaul manzanilla and Caroline hauanvil publishing inc.

Best aNthology iN filipiNoBatang rizal at iba pang Dula by Christine s. Bellenateneo de manila university press

Best aNthology iN Waraysusumaton: oral Narratives of leyte by merlie m. alunanateneo de manila university press

Best graphiC literaturemeläg by Bong redilaadarna house, inc.

Best Book of poetry iN Waraytaburos han Dagat by victor N. sugbothe university of the philippines press


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Best essays iN eNglish to the people sitting in Darkness by Jose victor torresuniversity of santo tomas publishing

Best traNslateD Book shri-Bishayaby ramon muzones and translated into english by maria Cecilia locsin-NavaNew Day publishers

Best Book oN fooDphilippine food, Cooking and Dining Dictionary by edgie polisticoanvil publishing, inc.

Best literary CritiCism / literary history iN eNglishmigrations and mediations: the emergence of southeast asian Diaspora Writers in australia, 1972-2007 by Jose Wendell Capilithe university of the philippines press

JohN C. kaW prize for Best Book oN historyfeeding manila in peace and War, 1850-1945 by Daniel f. Doeppersateneo de manila university press


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elfreN s. Cruz for Best Book oN soCial sCieNCesout of the shadows: violent Conflict and the real economy of mindanao by francisco J. lara, Jr. and steven schoofsateneo de manila university press

Best Book iN JourNalism peryodismo sa Bingit: mga Naratibong ulat sa panahon ng Digmaan at krisis by kenneth roland a. gudathe university of the philippines press

Best Book oN leisurepinoy manners a modern guide to Delicadeza for all generations by Joy lumawig-Buensalido andChristine Jocelyn Buensalido

viCtorio C. valleDor for Best Book iN the professioNsgusto kong maging voice talent by pocholo gonzalespsiCom publishing inc.

Best Book oN sCieNCe a field guide to flight: identifying Birdsin three school grounds by amado C. Bajarias Jr. ateneo de manila university press


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alfoNso t. oNgpiN prize for Best Book oN arteiga: Cinema in the philippines During World War ii by Nick Deocampoanvil publishing, inc.

komisyoN sa WikaNg filipiNo Best Book oN laNguage stuDiesCapampangan roots by papa osmubal (oscar Balajadia)holy angel university press

Best Book DesigN Colonial manila, 1909-1912: three Dutch travel accounts book design by karl fredrick m. Castroateneo de manila university press

puBlisher of the yearateneo de manila university press

eND of list


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April 7−8 | Metro Manila . Tagaytay . Laguna

the 2017 pinoy Book Stop tour promoted independent and university-based bookstores, libraries,and books museums in the country, specifically in metro manila and region 4, by hosting activitiessuch as book talks, poetry readings, and music performances. Students, teachers, professionals,and book enthusiasts attended the said programs.

For this year, the pinoy Book Stop tour featured the following six stops:

1

2

3

4

5

6

pinoy Book Stop tour speakers included activist poet and former political prisoner ericson acosta; Wasted and elmer writer Gerry alaguilan who is also known as komikero; University of the philippines-Diliman professor and head of Creative Writing program isabela Banzon; mayette Bayuga, recipient of Gintong aklat award for literature in Filipino in 2016; Joselito delos reyes and Chuckberry pascual who are both resident fellows of the USt Center for Creative Writing and literary Studies; and Cristina pantoja Hidalgo, author of more than 30 books.

the following writers also gave talks: marne kilates, author of six poetry books; Jenny orillos and amy abendano-Uy who are both Doreen Fernandez Food Writing award recipients; ergoe tinio, NCBa (Best reads for kids) in 2016 recipient; and xi Zuq, children’s book writer.

the participants commended the Board for featuring philippine literature in both english and Filipino languages, and also appreciated NBDB’s chosen speakers for their wit and expertise. Because of the talks, some students were even inspired to pursue a career in writing.

Books museum Cum ethNology CeNterowned by atty. Dominador Buhain, it features the book and artifact collections from atty. Buhain’s travels in 200 countries and islands.

Books, Crafts, aND Coffeeshoplocated in los Baños, laguna, it promotes local talents through their open mic sessions and acoustic nights, apart from selling books.

QuezoN City puBliC liBrarythe library opened on February 6, 2017 and can cater to 1,000 clients a day.

uNiversity of saNto tomas puBlishiNg (ust) house BookstoreUSt bookstore is housed in the university’s main building, which is popular for its architectural and historical value. USt’s press is the oldest in the philippines and one of the oldest in the world.

komikero komiks museum Found in San pablo, laguna,the museum features its owner Gerry alanguilan’s comics collection.

BoDhi miND aND BoDy shoplocated in tagaytay, it features health and wellness books and crafts.

piNoy Bookstop tour


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istaNBul taNpiNar literary festival felloWship programme (itef felloWship)

May 7−12 | Istanbul, turkey

atty. anna katarina B. rodriguez, Deputy executive Director iii of the NBDB representedthe philippines in the istanbul tanpinar literary Festival (iteF) Fellowship programme. the iteF Fellowship is aligned with NBDB’s mandate to promote the translation and publication of scientific and technical works in literature and the arts.

Founded in 2011 and organized by kalem agency, iteF is a meeting point in istanbul for writers, publishers, agents, translators, journalists, literary fund managers, and festival coordinators.kalem agency is a literary agency in turkey commissioned by a number of publishing housesregarding translation rights of their titles.

around 200 applicants submit applications for the iteF Fellowship yearly. For this year, 20 applicants were accepted, including atty. rodriguez.

During the program, atty. rodriguez mapped out the state of the philippine publishing industry to the other fellows, including topics that they have never encountered before: populationvis-à-vis the reading public, literacy levels, the kinds of books read, trends in the industry,and the peculiarities of the philippine reading market, such as bilingualism and exposureto the US market.

observations gained on the turkish book industry during the fellowship include: First, the increaseof new players in the children’s book category resulting from a population of 20 million children in turkey;and second, the strong support for licensing and translation in turkey through the translationand publication Grant programme of turkey or teDa. as of 2015, teDa, which is offered by the ministryof Culture and tourism in turkey, had funded the translation of up to 7,871 titles.

CoNfereNCe/felloWsip


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July 19−21 | Villa Caceres Hotel, naga City, Camarines Sur

4th iNterNatioNal CoNfereNCe oN ChilDreN aND youNg aDults liBrariaNship 2017

the NBDB actively participated in the National library of the philippines’ (Nlp)4th international Conference on Childrenand Young adults librarianship 2017and was represented by NBDB Director i, leonor G. reyes.

Director reyes delivered a talk that revolved on the current state of the philippine Book publishing industry and how it drives NBDB's initiatives. anchored on the four pillars of book industry development, the presentation also looked at how NBDB’s mandate of promoting investments in the book industry and of providing capacity building services that open opportunities for crucial partnerships. She also tackled the Board’s future plans and how stakeholders can access the agency's incentives and services.

other conference speakers included writer luis Gatmaitan, mD; library faculty John Hickokof California State University, Fullerton; and, National library of malaysia Director General Nafisah ahmad.

the 4th International Conference on Children and Young Adults librarianship 2017 aims to tackle the importance of access to information in developing a reading culture.


48


259individuals

283enterprises

total active registrants: 542

iNCeNtives

NBDB Number of 2017 registrants from January 1 to December 31


494949

INVE

STM

ENT

AN

D T

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E PR

OM

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ON

Number of Certificates released by the NBDB in 2017

NBDB Number of 2017 active registrants as of December 31


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puBliC CAmpAiGns


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NSApril 23 | promenade

Quezon Memorial Circle, Quezon CityWorlD Book aND Copyright Day

List of participating publishers, government agencies, writers’ groups, and book clubs:

ateneo de manila University (aDmU) press

Bookbed.org

Brilliant Creations publishing, inc.

Christian literature Crusade

ex libris philippines

Filipinas Copyright licensing, inc. (FilColS)

kaisa para sa kaunlaran, inc.

komisyon sa Wikang Filipino (kWF)

intellectual property office of the philippines (ipopHl)

living Church of God

meganon Comics

National Commission for Culture and the arts (NCCa)

National Historical Commission of the philippines (NHCp)

National library of the philippines (Nlp)

pinoy reads pinoy Books

Samahang Umaagapay sa literatura at talento (SUlat)

telecraft Services Corporation

visprint, inc.

Books, literature, and copyright are the main focus at the April 23, 2017 celebration of the World Book and Copyright Day.

the National Book Development Board (NBDB) held the Book Fiesta 2017, which is its celebration of the World Book and Copyright Day (WBCD). the event featured activities, book exhibitions, and performances that aimed to promote the creation of original works and the awareness of copyright’s importance. the one-day event was held at the promenade, which is a national park and shrine used for community gatherings.

apart from a book market hosted by a number of philippine publishers and partner agencies, the event also featured storytelling, spoken word poetry sessions, and book discussions. poet ayer arguelles hosted a free workshop on erasure poetry, while writers manix abrera, tepai pascual, Harvey tolibao, apol Sta. maria, and rob Cham facilitated an on-the-spot comic book making.

the NBDB challenged the attendees to have a given leaflet stamped by the word Book FieSta. participants had to visit at least 10 of the 18 publishers or agencies, as each of them were given one letter stamp each. those who finished the challenge received tote bags designed with quotes from the 35th National Book award (NBa) winning books, comics on copyright know-how for creators by manix abrera, and snacks.

WBCD participants, who were mostly students, young professionals, artists, and book enthusiasts, commended the event for being warm and well-organized and for having fun activities and freebies.


52


reaD alouD

the NBDB’s read aloud program was formed to promote a culture of reading to every Filipino. read aloud is particularly intended for youth, older persons, other-abled persons, and indigenous peoples.

For 2017, the Board, together with the philippine educational theater association (peta), held two read aloud sessions for older persons and youth.

September 22 | GRACeS, north Avenue, Quezon Citya total of 108 older persons attended the first read aloud session for 2017 at the Golden reception and action Center for the elderly and other Special Cases (GraCeS) in Quezon City.

november 17 | San Juan, Metro Manila eighty-one youth participants from the pantawid pamilyang pilipino program were attendees of the second read aloud program of the NBDB.

In celebration of the national Children’s Month, the national Book Development Board (nBDB), in partnership with the philippine theater educational Association (petA) held a Storytelling Session and a talk on good reading habit for the pantawid pamilya beneficiaries of the Department of Social Welfare and Development (DSWD)


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the Illustrators Fair at the philippine Childrens Book Summit at Gt-toyota Asian Center, university of the philippines-Diliman

2ND philippiNe ChilDreN’s Book summit: lagiNg Bago aND muNDo Ng liBroJuly 22 | Gt-toyota Asian Center, university of the philippines-Diliman

the NBDB with the philippine Board on Books for Young people (pBBY) hosted the 2nd philippine Children’s Book Summit with the theme “laging Bago ang mundo ng libro.” the summit was held to commemorate the inclusion of Dr. Jose rizal’s rendition of the folktale “the monkey and the turtle” in Nicholas trübner’s oriental Series.

the series, released from 1890-1930, was undoubtedly the most important english language series in oriental studies at the time, as it covered diverse topics on asia, africa, and the middle east concerning language, literature, religion, philosophy, economics, and history.

the morning program began with a welcome remarks from NDBD executive Director iii (eD) Jerry G. tizon, followed by a talk on the rights trade from pimolporn Yutisri, managing Director of tuttle-mori agency. She introduced tuttle-mori agency, which acquires rights for thailand, vietnam, indonesia, and malaysia. pimolporn Yutisri has met world’s leading authors, their agents, and global publishers and represents many of them.

after the plenary talk, two concurrent sessions followed. the speakers for the concurrent session 1, “Beyond picture Books: Writing for Young adults” were Dean Francis alfar and eliza victoria, while the speakers for the concurrent session 2, “Children’s literature in the regions” were padmapani perez, Noel de leon, and xi Zuq.

the program closed with two more concurrent sessions. For session 3, “ikuwento sa Bata: pagsasalaysay ng kasaysayan at ng mga kuwentong radikal,” the speakers were eugene evasco and Daniel tayona. For the concurrent session 4, “Building & reading Community,” the speakers were architect William ti, Jr. and ryan Homan.

meanwhile, the afternoon program started with pepper roxas’ “plenary talk on illustrating.” this was followed by two concurrent workshops on “Comic Book making Workshop” and “Storytelling Workshop” that were respectively facilitated by mervin malonzo, and rey Budi and Glory moralidad. pBBY Chair tarie Sabido delivered the closing remarks.


54


8th philippine international literary festivalApril 27−28 | QCX, Quezon Memorial Circle, Quezon City

TIME ACTIVITY

8:00 a.m. registration and opening of book fair

9:00 a.m.

opeNiNg CeremoNy(plenary - events Center)

Welcome remarksFlor marie Sta. romana-Cruz

9:10 a.m. keynoteBonifacio ilagan

9:50 a.m. Break

eveNtS CeNter miNi tHeater

10:00–11:30 a.m.

Judge the Book by its Cover

Description: this session will revolve around the ideal process required in conceiving an excellent book design and the real challenges faced by artists in arriving at a product that will sell for a long, long time.

Format: roundtable discussion with open forum

invited speakers: liza Flores, abi Goy, Bru Sim-Nada, marcus Nada, and Yodel pe

moderator: ruel de vera

recommended audience: publishers, book designers, and graphic designers

mind your Business: thinking of more Ways to sell Books

Description: From mining backlists to highlighting bestsellers, to putting up promos and poetry readings, booksellers explore the many ways they strive and thrive in reaching readers, boosting sales, and creating a sustainable growth for their stores.


invited speakers: Jacob Cabochan, katya Guerrero, Harris Guevarra, Feliz perez, and Geraldine po

recommended audience: publishers and booksellers

Day

1 (a

pril

27,

201

7)

the philippine international literary Festival (pilF) is one of the biggest projects of NBDB and has become a highlight of the Buwan ng panitikan (National literature month) celebration, which is april. the festival is NBDB’s way of celebrating literature and promoting best publishing practices through discourse on opportunities, issues, and trends in the book industry.the 8th cycle of the pilF was held at the QCx, and had the theme “incendiary.” the theme underscores literature’s capacity to illicit social change and cultural revolutions. QCx or Quezon City experienceis a both a sociocultural museum and an events center. “incendiary: the 8th pilF” was a two-day event composed of a series of talks and panel discussions that coincided with a book fair. Booths at the fair were offered free of charge to exhibitors who showcased mostly Filipino-published and -authored titles. in addition, for the first time in pilF, Board organized new activities, namely: talks on rights exchange, a career day session, and a business matching session.

lectures on rights exchange were given with the aim to develop the philippine book industry players’ competitiveness in the global market. lecture topics included:

• FrameworkonRights-Trading

• ContractManagement

• SellingRights

meanwhile, the career session used a speed geeking format, which is similar to the speed dating format, to introduce jobs in the book industry. the business matching session was meant for publishers, rights agents, and content creators to forge links with one another. New books by the komisyon sa Wikang Filipino (kWF) and the philippine-italian association (pia) were also launched during the pilF.

the pilF was headed by NBDB in partnership with: kWF, NCCa, QCx, and microtel Up technohub.


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TIME ACTIVITY

11:31a.m. Break

12:46 p.m. Creative performance


1:00–2:30 p.m.

read Between the lives: Creating sustainable reading Communities

Description: What does it take to create a sustainable reading community? take part in this session as experts share their insights on the best and unique practices in addressing readers’ well-being.


invited speakers: mJ tumamac, ryan Habisan Homan, and Nash tysmans

moderator: Beverly Siy

recommended audience: book lovers, reading advocates, community leaders, publishers, and booksellers

Break it Down: math and science simplified on paper

Description: three (3) experts share how they wield the pen to break down the puzzling worlds of math and science. Join the discussion as they converse with participants on how to train more writers and teachers in effectively communicating math and science to future generations.


invited speakers: maria isabel Garcia, timothy James Dimacali, and Queena lee-Chua

recommended audience: publishers and writers

2:31 p.m. Break

2:45–4:15 p.m.

kinabookasan: our future in Books

Description: What future awaits you in the book industry? take a peek and ride the merry-go-round (in speed geeking fashion, that is) as fifteen (15) experts in the book industry share a part of their world in less than six (6) minutes each.

(the roster of presenters includes a paper conservation consultant, a book designer, an illustrator, a rights agent, a translator, an editor, a marketing officer, a bookseller, and several publishers and writers.)

Format: Speed demo/geeking

recommended audience: senior high school and college students

Break it Down: math and science simplified on paper

Description: three (3) experts share how they wield the pen to break down the puzzling worlds of math and science. Join the discussion as they converse with participants on how to train more writers and teachers in effectively communicating math and science to future generations.


invited speakers: maria isabel Garcia, timothy James Dimacali, and Queena lee-Chua

recommended audience: publishers and writers

4:16 p.m. Break

pleNarY (eveNtS CeNter)

4:31–5:00 p.m. Book launch (philippine italian association and eUNiC)

5:01–6:30 p.m. awarding of translation contest winners and Book launch (komisyon sa Wikang Filipino)

Day

1 (a

pril

27,

201

7)

8th philippine International literary Festival opened by nBDB Chair Flor Marie Sta. Romana-Cruz


56


Day

2 (a

pril

28,

201

7)

TIME ACTIVITY

8:30 a.m. opening of Book Fair

9:00 a.m. registration


10:00 – 11:30 a.m.

Copyright this Way

Description: Step right out and join us on a free tour of the inner workings of copy-right—from registrations to publications and everything in between.


invited speakers:

alvin Buenaventura and

Beverly Siy

recommended audience: content creators and publishers

framework of rights-trading

Description: listen to an expert discuss the management and optimization of intellectual property rights owned or managed by publishers.

Format: lecture with open forum

invited speaker: Yani kurniawan

moderator: F.D. Nicolas pichay

recommended audience: publishers and content creators

11:31 a.m. Break

1:00 – 2:30 p.m.

share, use, Build. repeat: the World of Creative Commons license

Description: in the beginning, the law said, “let there be copyright.” and there was copyright, and it was good. or was it? Weigh in on the conversation as we unravel the wide, free world of Creative Commons license.


invited speaker: Berne Guerrero

recommended audience: content creators and publishers

Contract management (between the publisher and the author)

Description: Get to know the parameters of rights that an author licenses to a publisher and the possible commercial exploitations that the publisher can undertake.


invited speaker: Chua Hong koon


recommended audience: publishers and content creators

2:31 – 2:40 p.m. Break

“incendiary: the 8th pilF” was a two-day event composed of a series of talks and panel discussions that coincided with a book fair. Booths at the fair were offered free of charge to exhibitors who showcased mostly Filipino-published and -authored titles. in addition, for the first time in pilF, Board organized new activities, namely: talks on rights exchange, a career day session, and a business matching session.lectures on rights exchange were given with the aim to develop the philippine book industry players’ competitiveness in the global market. lecture topics included: • FrameworkonRights-Trading• ContractManagement• SellingRights

meanwhile, the career session used a speed geeking format, which is similar to the speed dating format, to introduce jobs in the book industry. the business matching session was meant for publishers, rights agents, and content creators to forge links with one another. New books by the komisyon sa Wikang Filipino (kWF) and the philippine-italian association (pia) were also launched during the pilF.the pilF was headed by NBDB in partnership with: kWF, NCCa, QCx, and microtel Up technohub.


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TIME ACTIVITY

2:41 – 4:10 p.m.

Bite-sized reads and fun-filled Bytes

Description:

the future of online publishing and innovative gaming may just be around the corner. listen to two (2) experts as they discuss everything from publishing serialized novels to developing interactive games for various platforms.

Format: panel discussion with open forum

invited speakers: alyssa Urbano, alvin Juban

recommended audience: writers, publishers, book and game lovers

selling rights

Description: Join the conversation as we focus on sale and purchase of primary and subsidiary rights in the book industry (paperback rights, low-price reprint rights, serial rights, condensation rights, translation rights, etc.)


invited speaker: Nermin mollaoglu


recommended audience: publishers

4:11– 4:30 p.m. Break

pleNarY (eveNtS CeNter)

4:31-5:30 p.m. Business matching session

5:40 p.m. Closing remarksJerry G. tizon

5:50 p.m. Creative performance

Day

2 (a

pril

28,

201

7)


58


For 2017, the NBDB released two issues of Bookwatch. the first issue is mainly about the rise of small presses and independent publishers in the philippines, while the second issue is entitled “Youth reads” and is about content created for young readers.

Both issues were edited by alice Sarmiento. the art Director was tioan medrano.

puBliCatioNs

Bookwatch

Bookwatch is the official publication of the NBDB. it documents NBDB activities and projects, as well as book industry news and trends, and presents philippine books and publications.


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for 2017, the NBDB Writing Journal had “how are Books made?”for its theme. it was conceptualizedand designed by r. Jordan santos, and showcases behind the scenes of the bookmaking processand allows people a peek intothe journey a book takes –from layout to bindingand everything in between.

For 2018, the NBDB is going with “Hiwaga” as the theme for Writing Journal. it is conceptualized and designed by NBDB’s in-house artist,apo aquino, Jr.

Writing Journal

the NBDB actively uses its website and social media accounts on Facebook,

instagram, and twitter to disseminate industry information, and encourage

reading among Filipinos, especially the youth who are very active in social media.

social media


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institutionAliZeD ReseARChAnD DAtA GAtheRinG


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as a result of starting the operationalization of the industry research and management information System Division (irmiSD), the National Book Development Board (NBDB)has gathered and collected book publishing industry data and started the implementation of the readership Survey. these industry data can be classified into four categories:1) financial, 2) content creation, 3) access and distribution, and 4) readership. the NBDB aims to guide industry players in identifying the industry’s major issues of concernby conducting research on these categories and implementing the readership Survey.

the data are gathered from government agencies namely the Department of education (Deped), National library of the philippines (Nlp), philippine Statistics authority (pSa),and Securities and exchange Commission (SeC).

as one of the focal points of the industry research, financial data shows how the book industry fares with other industries in the philippine market and how much it contributes to the economy. Data were mostly gathered from SeC and from NBDB’s accreditationand incentives Division (aiD). the data collected include sales, revenues, and expendituresof publishing companies from 2010 to 2015.

Content creation and development is one aspect of the industry where authors, illustrators, artists, and publishers invest in. these content creators are quantified through the dataof aiD. published works in print and digital formats with iSBN were also tallied.

Financial and content creation data were presented to various local and international book publishing industry conferences such as the kuala lumpur trade and Copyright Centre (kltCC), Frankfurt Book Fair (FBF), and Booklatan sa Bayan.

to determine the current trends in digital book publishing industry, the readership Survey will include more questions about digital readership to quantify its readers, their interests, and the applications they are using. another aspect of the industry included in the surveyis access to and distribution of books. the agency hopes that these changes in the surveywill determine the profile of Filipino readers and will serve as a catalyst in the improvement of the book publishing industry.

FiNaNCial CoNteNt CreatioN

NatioNal liBrarY oF tHe pHilippiNeS

aCCeSS aND DiStriBUtioN

pHilippiNe StatiStiCS aUtHoritY

reaDerSHip

SeCUritieS aND exCHaNGe CommiSSioN

INDUSTRY CATEGORIES

DATA SOURCE

DepartmeNt oF eDUCatioN

iNDustry Data

iNSt

itU

tio

Na

liZe

D r

eSea

rCH

aN

D D

ata

Gat

Her

iNG


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stAFF Development AnD FinAnCiAl hiGhliGhts


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to deliver quality projects geared towards the development of the book publishing, the NBDB officials and staff were sent to different trainings and seminars. the trainings and seminar enumerated below were selected to address the gaps in the human resources learning and development needs. planning sessions were conducted at the beginning of the year to set target performance for the programs and support services. a performance review was conducted at the end of the year to review the accomplishments and identify opportunities for improvement in delivering services for next year.

Date Course partiCipaNts

January 24–25training on republic act No. 9184 and its revised implementing rules and regulations

NBDB officials and employees

January 26–27training on Bloom Software tutorial and orientation on Basic Copyright


may 317th Career executive Service (CeS)thought leaders’ Congress

Jerry g. tizonexecutive Director III

July 27orientation on Government procurement process and requirements


September 3r.a.C.e. to Serve vii Civil Service Commission (CSC) Fun run


august 30–September 1 Benchmarking at the City Government and other offices in Davao


September 27 4th Career executive Service (CeS) ClubJerry g. tizonexecutive Director III

october 18–21association of Government accountants of the philippines (aGap) Convention

flordeliz a. abiadSupervising Administrative officer and oIC, AFSD /Neira andrea g. grutaAdministrative Assistant III (Sr. Bookkeeper)

November 21-2316th annual Career executive Service (CeS) Conference

anthony John r. BalisiDirector I

November 22–2572nd philippine institute of Certified public accountants (piCpa) annual National Convention

godwin austen o. mijaresAccountant IV /alda mae m. murilloAdministrative officer V (Budget officer III)

December 18orientation on the law on anti-violence against Women and Children (anti-vaWC)

nBDB officials and employees

December 19–20iSo 9001: 2015Quality management Systems internal audit Course


tra

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gs,

sem

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rs, a

ND

iNte

r-a

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Cy

aC

tiv

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spl

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ork

sho

ps Date Course partiCipaNts

February 23 Human resource and activitiespre-planning


June 1-2 mid-year teambuilding and assessment activities


December 13–15 2017 Year-end assessment and 2018 planning activities



64


2017 fINANCIAL HIGHLIGHTS

the National Book Development Board (NBDB) was allocated appropriations in the FY 2017 Gaa amounting to Forty-Two Million Five Hundred Seventy Four Thousand Pesos (P42,574,000.00) broken down as follows:

PARTICULARS AMOUNT

regular appropriations: personal Services (pS)

maintenance & other operating expenses (mooe) Capital outlay (Co)

p18,142,000.00p20,842,000.00p2,060,000.00

p41,044,000.00

automatic appropriations: retirement and life insurance premium (rlip) p1,530,000.00

TOTAL P42,574,000.00

Shown below is the computation of allotment released, obligations incurred, and balances as of year-end (December 31, 2017).

PARTICULARS ALLOTMENTRELEASED

OBLIGATIONS INCURRED BALANCES UTILIZATION

RATE

regular appropriatioNs:

personal Services (pS) *p18,905,478.00 p18,846,644.10 p58,833.90 100%

maintenance & other operating expenses (mooe)

Capital outlay (Co)

20,078,522.00 2,060,000.00

17,879,895.41 1,882,758.97

2,198,626.59177,241.03

89%91%

total p41,044,000.00 p38,609,298.48 p2,434,701.52 94%

automatiC appropriatioNs:

retirement & life insurance premium (rlip) p1,530,000.00 p1,530,000.00 p 0.00 100%

other releases:

miscellaneous personnel Benefits Fund p1,120,395.00 p1,032,504.29 p87,890.71 92%

For 2016 performance Based Bonus 518,235.00 518,234.30 0.70 100%

For pS Deficiency salaries & other benefits 571,203.00 483,312.99 87,890.01 85%

For rlip Deficiency 30,957.00 30,957.00 0.00 100%

GRAND TOTAL P43,694,395.00 P41,171,802.77 **P2,522,592.23 94%

*this amount includes realignment in the amount of Seven Hundred Sixty three thousand Four Hundred Seventy eight pesos (p763,478.00) from Mooe to pS to cover payment of FY 2017 Collective negotiation Agreement (CnA)

Incentive as authorized by DBM per SARo no. BMB-B-17-0025531 dated 22 December 2017.


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**Set out below are the components of the total unobligated balance amounting to two million Five Hundred Twenty Two Thousand Five Hundred Ninety Two and 23/100 Pesos (P2,522,592.23) as follows:

PARTICULARS AMOUNT/BALANCE (IN Php) ExPLANATION

regular appropriations: personal Services (pS) 58,833.90

of the target twelve (12) board meetings in a year, there were only seven (7)

months when quorum was obtained. Hence,

the other months had no disbursement related to

board meetings. accruals made for Collective

Negotiation agreement incentive and performance

enhancement incentive were underobligated.

automatic appropriations: Retirement & life Insurance premium (RlIp) 0.00

other releases: Miscellaneous personnel Benefit Fund 87,890.71

Sub-Total under PS 146,724.61

regular appropriations: maintenance & other operating expenses

(mooe)2,198,626.59

the budget for the administration of National

Book Development trust Fund (NBDtF) was not utilized because no categories were chosen

and approved by the Board for the 2017 call for

manuscripts.

Capital outlay (Co) 177,241.03

From the allotment released for procurement of vehicle amounting to one million three Hundred thousand pesos (php1,300,000.00),

NBDB was authorized to purchase one (1) unit of multi purpose vehicle

in the amount not exceeding one million one Hundred thousand pesos (php1,100,000.) as per the prescribed specifications pursuant to DBm Budget Circular No. 2017-1 dated

april 26, 2017.

Sub-Total under MOOE & CO 2,375,867.62

TOTAL (PS/MOOE/CO) 2,522,592.23

During the year, NBDB was able to generate an income amounting to Five Hundred twenty Five thousand Six Hundred Ninety three and 72/100 pesos (p525,693.72) from fees related to registration,

renewal of registration, processing, and certification.


66


the GoveRninG BoARD


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flor marie sta. romaNa-CruzChairmantrustee, sa aklat sisikat foundationmember, eggie apostol foundation

NepomuCeNo a. malaluaNvice Chairmanassistant secretaryDepartment of education (Deped)

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Bo

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goverNmeNt memBers:

undersecretaryscience and technology services,

Department of science and technology (Dost)

ChairpersonNational Commission

for Culture and the arts (NCCa)

undersecretaryindustry Development group (iDg)Department of trade and industry

(Dti)

investment specialistBoard of investments (Boi)(alternate to usec. rodolfo)

CommissionerCommission on higher

education (CheD)

virgilio s. almario

CeferiNo s. roDolfo Joy Josette l. laChiCa

roNalD l. aDamat

Josette t. Biyo


696969private memBers:

publishing manager, ateneo de manila university press vice-Chair, unyon ng mga manunulat sa pilipinasvice-Chair, filipinas Copyright licensing society

external vice-president, Book Developmentassociation of the philippines

Board member, philippine Boardon Books for young people

vice-president, adarna houseDirector and Co-founder, raya school

Chairperson, manila Critics Circlefaculty member, admu

associate editor, sunday inquirer magazine

president, the manila times,College professor emeritus, university fellow,

Consultant to the president, and executive publisher of the academic publications office,

De la salle universityChair, filipinas Copyright licensing society

Chairperson and president, National Book store, inc.

ma. kariNa a. BolasCo

aNi rosa s. almario

ruel s. De vera

isagaNi r. Cruz

alfreDo C. ramos

tHe

Go

verN

iNG

Bo

arD


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the nBDB seCRetARiAt


717171

florDeliz a. aBiaDoiC, administrative & finance Division

aNNa katariNa B. roDriguezDeputy executive Director iii

Jerry g. tizoNexecutive Director iii

tHe

NBD

B Se

Cret

ari

at


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oFFiCe oF the ChAiR


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ryaN a. esteBaNBoard secretary v

Camille Nathalia C. martiNezexecutive assistant iii

flor marie sta. romaNa-CruzChairperson

oFF

iCe

oF

tHe

CHa

ir

left to right


74


oFFiCe oF the exeCutive DiReCtoR


757575

aNthoNy JohN r. BalisiDirector i

mea rose a. sañaNaadministrative assistant iii

Jerry g. tizoNexecutive Director iii

aNNa katariNa B. roDriguezDeputy executive Director iii

leoNor g. reyesDirector i

rita a. QuiNtoadministrative assistant iii

oFF

iCe

oF

tHe

exeC

Uti

ve D

ireC

tor

left to right


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poliCies AnD pRoGRAms Division


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JuaN martiN D. guasChproject Development officer v

ma. Niña a. laNCiolaproject Development officer i

hazel NiChole s. saDiaNproject Development assistant

apoliNario l. aQuiNo, Jr.Creative arts specialist i

alexaNDria mikaela p. Dela pazproject Development assistant

elaiNe m. lazaroinformation officer ii

DeBorah rosaliND D. Nietoproject Development officer iii

CeleDoNio r. tomoNoNg, Jr.administrative aide vi

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inDustRY ReseARCh AnD mAnAGement inFoRmAtion sYstems Division


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JasoN g. taBiNasproject Development officer iv

ihNa marie f. emBalzaDoproject Development officer ii

JoDell C. BeriNguelaadministrative assistant iii

aNthoNy JohN r. BalisiDirector i

NeNita t. taasiNassistant statistician

Jeffrey C. perDigoNassistant statistician

left to right

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ACCReDitAtionAnD puBlishinG inCentives Division


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lorNa l. magDaeladministrative assistant iii

Clarisa C. ComiNguezadministrative assistant iii

aNferNee p. ruaNtoproject Development officer i


keith N. iBoproject Development assistant

Julieta D. polvorosaproject Development officer ii

ma. aseNa a. galaNgproject Development officer v

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FielD monitoRinG AnD CooRDinAtion Division


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fatima m. peyraproject Development officer iii


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ADministRAtiveAnD FinAnCiAl seRviCes Division


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sylvia C. meNDozaadministrative officer v

florDeliz a. aBiaDsupervising administrative officer & oiC

elizaBeth l. Cari-aNadministrative officer v

rhoNNell C. DaCioadministrative officer v

goDWiN austeN o. miJaresaccountant iii

alDa mae m. murilloadministrative officer v

miNDa D. reyesadministrative officer v

JaysoN B. ramosadministrative officer v

Neira aNDrea g. gruta-Castroadministrative assistant iii

alexaNDer r. lumBoadministrative aide iii

reNCie t. magtulisadministrative aide iii

eDgar Q. moloadministrative aide iii

roDel l. Dela Cruzadministrative aide iii

gemma e. BermuDesadministrative aide iii

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the philippine Book puBlishinG inDustRY


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the philippine book publishing industry plays a significant role in the formation and education of the Filipino through the provision of quality and affordable books. at the core of the book industry is its being a business, hence, it must be sustainable, and at the same time a social enterprise that puts a premium in contributing to the education of Filipinos.

eCoNomiC CoNtriButioNthe economic contribution of book publishing industry amounted to a total of p6.78 billion in 2014. But this is just 0.054% of the philippine gross domestic product (GDp). the annual growth rate is also erratic, growing 33.48% in 2012 and contracting by 0.32% in 2013.

Book puBlishiNg gDp

yearrevenue(in billion

php)

revenue(in million

usD)

annual revenue

growth rate (%)

Current prices

(in billion php)

Current prices (in

billion usD)

publishing revenue

as % of gDp

2010 4.60 102 - 9,000 200 0.051

2011 4.69 108 1.96 9,710 224 0.048

2012 6.26 148 33.48 10,560 250 0.059

2013 6.24 147 -0.32 11,540 272 0.054

2014 6.78 153 8.65 12,640 285 0.054

Sources: Revenue based on publishers' Financial Statements from Securities and exchange Commissionas processed by the national Book Development Board, partial results based on top 60 publishers.GDp from philippine Statistics Authority - CountryStAt.

the figures on the total number of employees in the book publishing industry are not very encouraging either. although employment rose by 13% in the two-year period from 2010 to 2012, the 3,326 employees for the industry is negligible compared with the total number of employees for the whole country.

total NUmBer oF emploYeeS iN tHe Book pUBliSHiNG iNDUStrY

year No. of employees

2010 2,950

2012 3,326Source: philippine Statistics Authority - Census of philippine Business and Industry

the book publishing industry is largely dependent on one single biggest buyer: the philippine Government. For 2014, revenue from philippine Government procurement of textbook amounted to p1.70 billion or 25% of the total revenue of the book publishing industry.

year NumBer of textBooks proCureD (iN millioN php)

BuDget(iN BillioN php)

BuDget(iN millioN usD)

2011 37 1.78 41

2012 28 2.12 50

2013 37 1.49 35

2014 36 1.70 38

2015 48 3.46 76

Sources: For textbooks: www.deped.gov.ph/transparency; For budget: Deped GAA


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the total trade of printed books from 2010 to 2015 shows that the export as percent of trade rangedonly from 3.76% to 6.30%. this means that a large part of revenue of bookstores in the local marketis dependent on the imported books.

year

export importtotal traDe (iN millioN

usD)

export as % of total

traDeCopies of Books

(in million)

valUe(in million

USD)

Copies of Books

(in million)

valUe(in million

USD)

2010 0.48 2.17 43.98 55.55 57.72 3.76

2011 3.67 3.14 39.30 53.23 56.37 5.57

2012 0.97 2.88 39.00 61.38 64.26 4.48

2013 0.61 3.39 33.46 50.43 53.82 6.30

2015 2.26 3.05 51.89 65.37 68.42 4.46

Source: Based on international trade data from the philippine Statistics Authority (pSA)as processed by DtI-eMB, as of June 22, 2016

the relative change in production of titles has been irregular since 2010. the number of titles increased by 14% and 21% in 2014 and 2015, respectively. However, the number of titles decreased consecutively by 12% and 8% in 2016 and 2017, respectively.

NUmBer oF iSBNs

year No. of isBNs percent Change

2010 5,855 -

2011 6,327 8

2012 6,963 10

2013 6,860 -1

2014 7,825 14

2015 9,480 21

2016 8,314 -12

2017 7,671 -8

Source: national library of the philippines (nlp) - Bibliographic Services Division data as processed by national Book Development Board

survey of issueD isBNs By the NatioNal liBrary of the phlippiNe (Nlp), 2010-2015

year Number of print Books (in %) Number of electronic Books (in %)

2010 97 3

2011 96 4

2012 88 12

2013 94 6

2014 78 22

2015 75 25

Source: national library of the philippines (nlp) - Bibliographic Services Division data as processedby the national Book Development Board

print books with iSBN dominate the production of books compared to electronic books. However,in 2014, publication of electronic books rose to 22% from 6% in 2013.


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perCeNtage of populatioN iN the philippiNes usiNg the iNterNet, 2010-2016

year Number of individuals (in %)

2010 25

2011 29

2012 36

2013 48

2014 50

2015 54

2016 56

2017 58

Sources: International telecommunications union (Itu); InternetWorldStats

average NumBer of hours speNt usiNg the iNterNet per Day, 2015-2017

year access through laptop/desktop access through mobile device

2015 6.3 3.3

2016 5.2 3.2

2017 9.0 3.4

Source: We Are Social – Various Annual Digital Reports

total family expeNDiture oN Books

year in million php in million usD percent Change

2003 3,686 68 -

2006 5,138 100 39

2009 6,283 132 22

2012 6,165 146 -2

2015 6,098 134 -1

Source: philippine Statistics Authority - Family Income and expenditure Survey (FIeS)

as the world fully embraces the digital age, the philippines is also continually going digital. in 2017, the philippines ranked 12th among countries with highest number of internet users.

With the increase of internet users, more Filipinos are spending time online whether through their laptops, desktops, or mobile devices. a significant rise in the average number of hours spent online using a laptop/desktop is in 2017 with 9 hours compared to 5.2 hours in 2016.

it is also reported in 2017 that there are 30.34 million Filipinos purchasing via e-commerce basedon We are Social’s Digital in 2017 report.

the total expenditure on books significantly increased in 2006 and 2009 but in 2012 there is a slightdrop by 2% in total family expenditure on books.


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Book DistriButioNthere are 670 chain and standalone bookstores in the country in 2015 selling new and secondhand books. However, most of these bookstores are concentrated only in metro manila and in major provincial cities.

NumBer of Bookstores as of 2015

Name of Bookstore Number of Branches

National Bookstore 200

Book Sale 91

pandayan Bookshop 90

philippine Christian Bookstore 49

precious pages 26

St. paul's 24

rex Bookstore 23

Fully Booked 17

merriam & Webster Bookstore 17

online Bookstores 17

paulines 13

Secondhand Bookstores 13

Books for less 12

Standalone Bookstores 11

omF literature 10

online Secondhand Bookstores 10

Goodwill Bookstore 8

Central Bookstore 6

eBookstore 6

ClC philippines 5

philippine Bible Society 4

C&e Bookshop 4

online Bookstores selling print and ebook 4

University Bookstores 4

Up press 3

Comic odyssey 3

total 670

Source: national Book Development Board


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CoNClusioNthe philippine Book publishing industry should look for ways to improve content development and access and distribution. in the past years, the philippines has seen a risein content development in terms of the number of iSBNs issued by the National libraryof the philippines (Nlp). But recent data shows that there is a slight decline in the issuanceof iSBNs. Similarly, the demand for books stagnated from 2012 to 2015 based on Family income and expenditure Survey conducted by philippine Statistics authority (pSa).

aside from the stagnation of supply and demand of books, another issue in the developmentof the industry is the concentration of majority of bookstores in metro manilaand nearby provinces. With these issues at hand, the industry could tap the digital platform in strengthening its presence and widening its reach beyond metro manila and nearby provinces. publishers and creators alike could benefit from this as more individuals are going online and showing openness to purchase via e-commerce.

reaDer prefereNCethe book is still the most preferred type of reading material by Filipinos based on the NBDB readership Survey in 2012. Books are preferred by 80% of the respondents, way higher than other reading materials such as newspapers, magazines, and comics.

What Do filipiNos reaD?

Books80%

43%

67%

28%

NeWSpaperS

maGaZiNeSComiCS

Source: 2012 national Book Development Board Readership Survey

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ACknoWleDGements


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adam Davidalice Sarmientoalvin J. Buenaventuraamy abendano-Uy apol Sta. mariaatty. oliver l. limboatty. alvin Buenaventuraatty. FD Nicolas B. pichayatty. Frank lloyd tiongsonatty. Josephine C. alonatty. marlita Dagsaayer arguellesBatis association of Women in action for rights and empowerment or Batis aWareBook Development association of the philippinesCarla pacisCentral luzon State University-Center for educational resources and Development ServicesChuckberry pascualClaudia kaiser, Frankfurt Book Fair vice president for Business DevelopmentConchitina “Chingbee” CruzConsul adrian CruzCristina pantoja HidalgoDavid Guerrero of BBDo GuerreroDepartment of education-Bureau of learning resourcesDepartment of education-Curriculum and learning management DivisionDr. Besy C. agamataDr. isidoro m. CruzDr. Jesus C. insiladaDr. luis p. GatmaitanDr. rosella m. torrecampoembassy of the philippines in Berlinergoe tinioericson acostaFelix mago miguelFilipinas Copyright licensing Society, inc.Fr. xavier alpasaGabriel reinoso,

Gerry alanguilanGreg tabios pawilenHarvey tolibaoHubon manunulatintellectual property office of the philippinesCultural Center of the philippines’ intertextual Divisionisabela BanzonJenny orillos Jhoan medranoJhoanna lyn B. CruzJoselito delos reyesJoy tankasingkasing presskomisyon sa Wikang Filipinoliza Floresmanila Critics Circlemanix abreramariel Sandicomarne kilatesmayette Bayugamichael Cagumbay tumamac (xi Zuq)microtel Up technohubNational Commission for Culture and the artsNotre Dame of Dadiangas Universityoffice of Senator loren B. legardaolivia libay Cantorphilippine Board on Books for Young peoplephilippine educational publishers’ associationphilippine educational theater associationQCx or Quezon City experiencer. Jordan Santosrob Chamrommel e. JosonSegundo matiasSocorro a. pilortarie Sabidotepai pascualtioan medranotask Force on Youth Development of Barangay poblacion, alabel in Saranggani provincethe Youth & Beauty Brigade

all NBDB-registered book publishers, booksellers, printers, book importers and exporters, authors, illustrators, designers, agents, editors, and book industry associations.

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aNNUal report 2017aCkNoWleDgemeNts


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