From the Principal’s desk

I am happy that my Team Mem-bers have brought out this eNews-L e t t e r which is well edited and pre-s e n t e d . NSHMBusi-

ness School (NBS) Durgapur is a happening place where every care is taken to make the students in-dustry-ready. Recently, the HR Manager of a well-known luxury retailer approached us for hiring some interns saying that NSHM Business School Students are highly motivated, carry the right attitude and are great performers. Her remark is an endorsement of the academic process we follow to transform our students. We at NBS have innovated a num-ber of academic tools and proc-esses since our inception. These innovations have given us encour-aging results. In fact these innova-tions are not one-time happenings, we constantly improve and fine tune them. Corporate Style Retreat for Students, New Management Simulation Games, Learning Plans for each subject that complement University Syllabus with a number of pedagogy tools, are just a few to mention. With this eNewsletter, now we would be able to present before our stakeholders these innovations and processes and some more – our activities, achievements, alumni and industry testimonials, etc. Prof. (Dr.) Bijay Bhujabal

4 students of NBS Durgapur bag placements within 1 month of the start of the 3rd semester Step2Strategy - a consulting firm focused on Revenue accel-

eration consulting & Demand generation.

Ms. Jai Ambika Pradhan Ms. Sangita Chakrabarty

Students of MBA (2014-16) Selected in Campus2Corporate Program of PWC

NBS Tidings NSHM Business School Durgapur July-September 2015 Volume 1, Issue 1

Inside this issue:

Blind Taste, Industrial

Visit, Corporate Retreat

2

Faculty Members’

Publications

3

Toppers, Placements,

Internships

4

Farewell,

Batch Launch, Youth Day

5

MDP, Award of PhD 6

Newly Joined, Alumni

News

7

Other Portal Activities 8

Integrated Databases India Value Prospect Consulting

Ltd. an India Today Group a leading provider of B2B

company. demand generation services.

Mr. Writvik Gupta Mr. Sumit Kumar

Ms. Rakhi Rathore Ms. Jaya Chawla Mr. Rishikesh Singh Through PwC SDC’s Campus 2 Corporate Programme, they are trying to connect with the students in prominent Business Schools of the city like ours and introduce them to the service delivery model.

From the desk of the Campus Director It is a privilege to announce that the first newslet-ter of NSHM Business School Durgapur is be-ing launched. The electronic

newsletter, aptly named’ NBS Tidings’ is a good way to keep the stakeholders as well as other portals in the campus in-formed about the numerous events hap-pening in NBS. As a first step in this di-rection I urge the Department to take greater leaps in the near future to make this department a renowned name in this sector. All the best for the forthcom-ing issues and all future ventures. Let’s be connected. Prof. (Dr.) P. K. Bose

Blind Taste Test is an innovative Marketing Research activity where respondents taste differ-ent types of cola brands and identify them.

It helps in judging the brand loyalty. This is a Simulation Pedagogy tool for the subject Marketing Research.

Corporate Retreat is an innovative activity where the students are taken outside the cam-pus to engage in various activities which would hone their managerial skills.

Above-MBA students with the Faculty Members

after the Corporate Retreat.

Right-students test their muscle power in a fun-

filled exercise.

A leadership Simulation Exercise is on during the Corporate Retreat.

Blind Taste Test

Corporate Retreat

Industrial Visit

Students at the Seminar Hall of Supreme In-dustries Ltd. Durgapur for an interactive ses-sion with the managers.

Unit Head and Senior GM Mr. P.K. Swain and

HR Officer Ms. Fiona Michael of Supreme In-

dustries Ltd. Durgapur with the NBS students

Page 2 NBS Tidings

Above-Organizing team of the Blind Taste Test after the event with the NBS Faculty Members.

Above-Participants sipping different brands of colas as the organizing team record the data. The data was then analyzed and a report was generated for more than 100 respondents as to how many could identity all three cola brands correctly.

Right-Respondents going through the process of sipping cola brands.

The industry visit for MBA students was held this time around at the manufacturing facility of Supreme Industries Ltd. Dur-gapur. It helped stu-dents to gain an in-sight into the overall production and op-erations process of moulded furniture manufacturing.

Dr Anand Mohan

Faculty Members’ Publications

Dr Somroop Siddhanta

Volume 1, Issue 1 Page 3

Papers published in Journals

Dr Anand Mohan "Fractal Antenna - Breakthrough in Wireless Networks &

Communications" in International Journal for Neo Classical Research and De-

velopment in Management (IJNCRDM) ISSN -2395-4027 pp 24-31 ,Vol 1 No-2

April-June 2015.

Dr Anand Mohan "Application and Usefulness of Management Tools - Human

Resource Information Systems (HRIS)" in International Journal of Manage-

ment and Social Science Research Review (IJMSRR) ISSN 2349-6738 pp 94-97,

Impact Factor 3.029 ,Voi 1 Issue -11 May 2015.

Dr Anand Mohan & Prof (Dr) M.Sundararajan " Implementation of e-Governance in India: Challenges

ahead! in International Conference on Information Science & Technology for Sustainability & Innovation

(ICISTISI'15) Organised by Department of computer science and Information Technology in Jain Univer-

sity , Bengaluru (pp-287-294)ISBN:978-981-09-4426-1:: DOI :10.3850/978-981-09-4426-1-083 dtd 22-23

May 2015.

Dr Anand Mohan "Learning (24x7): Application of Information Technology in Indian Education Systems"

National Conference on Challenges of Globalization and Strategies for Competitiveness, Shri Vaishnav Insti-

tute of Management, Indore January 17, 2015.

Banerjee, N. and Siddhanta, S. (2015). An Empirical Investigation on the Impact of

Marketing Communication Expenditure on Firm’s Profitability: Evidence from India.

Global Business Review (a Sage journal listed in Scopus), Vol. 16, No. 4, pp. 609 – 622

Papers published in Journals

Papers publication in National/ International Conferences

Shining Stars are the toppers of the MBA batch who do us proud. Left– Ms. Jai Ambika Pradhan, the topper in MBA first year with a GPA of 7.81. Right– Ms. Prama Dev, the topper of MBA (2013-15). She was the top scorer of the batch including all four semesters with a DGPA of 8.19.

The above students got letters of appreciation from their respective internship companies for their commendable performance. Left to Right—Mr. Writvik Gupta, Mr. Gourav Saha, Mr. Pratik Mukherjee.

Shining Stars

Summer Internship Program MBA 007 (2015-17)

CapitalVia offered the highest package for the placement season of

2015. Left to Right—Ms. Raisa Yasmin, Mr. Deonandan Mahto, Mr. Tan-

moy Mandal.

Page 4

Sector wise breakup of Final Placements

Sector wise breakup for SIP 2015

Early Internship Program (EIP)

Another innovation from NBS is the Early Internship Program. Stu-dents, even before starting the curriculum, are exposed to the corpo-rate world to get a feel of the life there.

Students of Early Internship (2015-17) taste their first success in the corporate sector as they stand with their completion certificates from Shoppers Stop.

Left to Right—Ms. Ankita Mishra, Ms. Rajeshwari Halder, Mr. Kumarjit Roy, Mr. Subhrojyoti Mondal.

Top Placements of MBA 006 (2013-15)

NBS Tidings

Farewell MBA 006 (2013-15)

UN International Youth Day Celebration

Batch Launch MBA 008 (2015-17)

Volume 1, Issue 1 Page 5

Left-Institute is bidding farewell to MBA 006(2013-15). Right-Students of MBA 007 (2014-16) staged excellent performance during the farewell func-tion.

Left-Cultural program (Bihu) being performed by the North-east stu-dents of MBA 007. Right-contest on for the Ms. and Mr. Outgoing 2015.

Dignitaries on the dias, Left to Right Dr. M.K. Mukherjee, Dr. P. K. Bose & Dr. B. Bhujabal in the Batch Launch Program.

Dr. M.K. Mukherjee, Sr. Vice-President, (3rd from Left) Ultratech, during the Batch Launch of MBA 008 (2015-17) as Chief Guest.

Campus Director Prof. (Dr.) P. K. Bose ad-dressing the students on the occasion of the New Batch (MBA 008) launch.

Celebration of International Youth Day 2015 in association with Rotaract Club, Durgapur.

Dr. Naveen Das, Director, NBS Kolkata, addressing the stu-dents on the occasion.

A debate is on during UN Inter-national Youth Day Celebration 2015.

Winners of International Youth Day Celebration 2015 debate competition.

MDP on Finance and Control

Prof (Dr) Ashok Kumar Mukherjee, NSHM Business School, Durgapur was assigned by VERDE VENTURES PVT LTD Kolkata to execute Training pro-gramme on Financial Management for Finance Managers of Power Grid Co. of Bangladesh Ltd.

The programme was conducted successfully during 8th June-22nd June 2015 with Dr Ashok Mukherjee and Dr Arun Upadhaya, Assistant Professor, NSHM Business School Durgapur as the Resource Persons.

Right– Dr. Gargi Banerjee’s thesis titled ‘Diffusion of Technology and Economic Growth: Convergence Analy-sis of the Indian States ’ was awarded the PhD degree on: 16th April 2015 from Department of Economics, The University of Burdwan.

Left– Dr. Somroop Siddhanta’s thesis titled ‘A Study on the Relationship of Promotional Mix with Sales and Profits’ was awarded the PhD degree on 13th May 2015 from Department of Management Studies, National Institute of Technology, Durgapur.

Management Development Programs

Award of PhD Degree

Page 6

MDP on Developing Winning Competencies for the Marketplace

NSHM Business School conducted a Management Development Program for IFB Agro Industries Ltd on the above area in its Campus on 12th Feb 2015. Twenty four Marketing and Sales Executives of the company attended the day-long programme spanning over six sessions. Dr Bijay Bhujabal, Principal, NBS Durgapur was the Resource Person for the MDP.

Above-Dr. Arun Upadhaya with foreign participants of the MDP.

Above- Executives & Senior functionaries of IFB Agro with the MDP Resource Person & other Faculty Members of NBS Durgapur.

Above Right – Unit Head of IFB Agro & Sr. Manager, IFB Agro with the Principal NBS Durgapur. Left – A Marketing Executive of IFB Agro Industries Ltd. posing a question during the MDP.

NBS Tidings

Mrs. Amrita Bhattacharya

Joined NBS Durgapur from 1st September 2015 as an Assistant Professor. She has more than

eight years of experience in the corporate world in the international sector. She has worked

in Switzerland in the Logistics and Operations sector for 3 years. In India she was the head of

her company in the Logistics and operations department . She is a Gold Medallist in MBA

from West Bengal University of Technology.

Supratim Gupta (2009-11), Senior Associate/Team Lead (Quality Man-agement) PricewaterhouseCoopers, is into leading, managing, advising and networking with people.

Newly Joined

Alumni News

Coal Trans 2015

Mrs. Amrita Bhattacharya attended the Coal Trans 2015 seminar in New Delhi where the coal sector develop-

ments was discussed between different related companies. It was clear from the discussion that coal import is ex-

pected to rise by at least 2 % in this fiscal year. Hence it is important to have a coal regulatory body examining these

operations. Jindal, Adani NTPC to increase their coal consumption. Later in the coming months it was seen that Jindal

decided to stop buying metallurgical coal from Australia.

China being the most promising supplier of metcoke in India the major imports directed towards China. New coal pro-

ducing countries also took part in the discussion like Nigeria, Mongolia. There were ship owners who took part in the

discussion as well to understand their allocation of he vessels in this sector for bulk cargo movements. The Coal Trans

gave a good overview on the imports and the logistics part that needs to be taken care in the following months to

avoid the loopholes in between and meet the high demand of coal in India.

Volume 1, Issue 1 Page 7

Kalyan Kr Yadav (2009-11) shifts

to GIS Singapore.

Indranil Mukherjee (2010-12)

shifts from ICICI Securities Dhan-

bad to Axis Mutual Fund Patna.

07th August, 2014: The day on which Dept. of Optometry and Vi-

sion Science witnessed its 14th Grandeur Batch launch Programme

Right at NSHM Knowledge Campus, Durgapur. Remarkable gather-

ing of our esteemed Guests which included Dr. Rajeev Prasad, Clini-

cal Director: Special Olympics Inc. (USA), Ms. Sanchaeeta Venkata-

ramanan, Regional Optometrist, Titan Eye+ East, Titan Company Ltd

(TATA Enterprise), along with our honorable Campus Director -

Prof. (Dr.) P. K. Bose , Dean Academics - Prof. (Dr.) Niloy Sarkar, De-

partmental In Charge Prof. Biswajit Mondal and Our prestigious

Faculties enlightened all of us with their presence.

Batch Launch of other Portals

CORPORATE SOCIAL RESPONSIBILITY

NBS Students always ready to contribute

to a good cause. Ms. Sangita Chakrabarty

and Mr. Vinod Kumar (MBA 007 Batch)

with their Blood Donor Certificates.

WINTER INTERNSHIP

NBS Durgapur is one of the rare insti-

tutes to offer Winter Internship to the

MBA students. The students with their

unique Winter Internship Certificate

from Essar Oil Ltd..

CORPORATE LECTURE SERIES

Mr P K Swain, Senior General Manager

from Supreme Industries Ltd, the largest

maker of molded furniture's in India,

with NBS students during a Corporate

Lecture Series.

Other Significant Activities of the Portal

The People Behind NBS Tidings

Editors:

Dr. Anand Mohan Dr. Somroop Siddhanta

Valuable guidance by:

Dr. P.K Bose Dr. Naveen Das Dr. Bijay Bhujabal

Valuable inputs given by: Dr. Ashok Mukherjee Dr. Sebabrata Chatterjee Dr. Arun Upadhyay Dr. Gargi Banerjee Prof. Mithun Guha Prof. Amrita Bhattacharya

Feedback & Suggestions

We would love to have your feedback, suggestions and valuable inputs. Please feel free to share the same at: anand.mohan@nshm.com +91 94754 13589

somroop.siddhanta@nshm.com +91 90026 50046

Page 8 NBS Tidings