2016 NIGHTCLUB & BAR SHOW SOCIAL MEDIA HIGHLIGHTS OVERVIEW The following document contains the social media highlights for the 2016 Nightclub & Bar social media channels during the 2016 Nightclub & Bar Convention and Trade Show. In summary, the Nightclub & Bar Convention & Trade Show channels experienced a large boost in engagement and growth over the course of the event with online digital discussions reaching an apex on Tuesday. The on-site and real-time efforts of NCLUSIVE once again helped create a highly active and fully engaged online community that allowed the 2016 show attendees and exhibitors to carry on a two-way conversation with the Nightclub & Bar brand before, during, and after the event took place. SOCIAL HIGHLIGHTS

• The Nightclub & Bar Twitter channel grew by 140 new followers • The Nightclub & Bar Facebook channel increased by 86 new page likes • The Nightclub & Bar Instagram account expanded by 231 new followers • The Nightclub & Bar social content had potential to reach reach 3.2M people*

(*Combined number of potential users that saw any content associated with the Twitter & Facebook profiles)

FACEBOOK SOCIAL MEDIA ANALYSIS

• Nightclub & Bar’s Facebook content had the potential to reach about 44,931 users • 10,117 users (Fans and Non-Fans) saw some type of content related to your page • Most of our impressions came from the Nightclub & Bar page (79%) • 6% of the Nightclub & Bar Facebook content went viral with 2.6K impressions generated from a story*

published about our page o *This constitutes either a Page Post, User Post, Mention, or Fan

TOP 5 FACEBOOK POSTS

TWITTER SOCIAL MEDIA ANALYSIS

§ Nightclub & Bar’s Twitter channel grew by 140 followers over the course of the event § The @NightclubBar Twitter handle was mentioned 552 times § The channel was most active on the 7th (Monday) with the most Twitter engagement taking place

on the first day of the event § Our tweets were retweeted 153 times

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TOP 5 TWITTER POSTS

INSTAGRAM SOCIAL MEDIA ANALYSIS Instagram saw a huge spike in growth during the event and was the channel where the largest amount of our social media fans tended to engage with the brand. Between March 7th and March 9th alone, Nightclub & Bar’s Instagram account grew by 246 fans. Since the ending of the show, the account has continued its path of upward growth as observed on the graph below.

§ @CaliMixers § @DJSchemes § @AlexMarleyMusic § @TogoSpa § @ParadiseIslandBurgerCompany § @Industry § @DaleEnergyDrink § @TrendsettahIncLifestyle § @BohannanBrad § @EZJelloShots § @LosGatosBarandGrill § @ChefBriDuff § @_ashj

DEMOGRAPHICAL BREAKDOWN OF #NCBSHOW16 USERS

#NCBSHOW16 HASHTAG ANALYSIS (TWITTER) The #NCBSHOW16 hashtag was everywhere in the time leading up to, during, and post-show with hashtag itself was mentioned 2,165 times on Twitter alone during the 3-day span of the show.

#NCBSHOW16 HASHTAG ANALYSIS (INSTAGRAM)

§ Between Monday, March 7th and Thursday, March 10th, #NCBSHOW16 was used 1,395 times

MILLERCOORS

CONSTELLATION BRANDS

DIAGEO (Ciroc Apple)