Date post: | 16-Dec-2015 |
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To be recognised as the City that created a Culture of Physical Activity within its
communities, workplaces and people through the Legacy of London 2012 Olympic and
Paralympic Games.
Vision
Through a unified and city wide approach we will support evidence based initiatives that;
• seek to reduce the burden of disease across the City, • promote economic growth through a sports culture,• improve the health and productivity of the City's workforce and• facilitate more active lifestyles for the population of Sheffield as a
whole.
Mission
• Equality, inclusion and diversity
• High quality• Consistency in message• Unified and City wide
approach.
Values
• To bring benefit socially & economically we are aiming for:
• 1% stepped change in physical activity at a population level year on year
• 15% Reduction in back pain related absenteeism in 5 years• 15% reduction in back pain referrals in 5 years• 2-3% reduction in CVD risk factors at population level over 5 years
• These changes are challenging but evidence based• Represent a significant attempt at a cross population
implementation project.
Measures of success
• If the average risk factors across Sheffield were reduced by 2% - 3% over five years this could:
• reduce annual admissions by up to 1,235 per year, • prevent up to 426 premature deaths per year and • save up to £3.7 million per year on acute hospital costs
alone• Non-recurrent cumulative savings over the five year
period could be as high as £11.2 million.
Based on Whitfield et al., 2008
Invest to save
• Provide targeted and universal support• Focus on Musculoskeletal (MSK) conditions• A whole city approach to establishing legacy• Utilise the demonstration & festival effects of
London 2012 (active celebration)• Connected through one brand, one message.
Three Interconnected Themes
• Promotion of ‘physical activity’ at an individual, group, community and population level in a wide range of settings across the City
• This bespoke physical activity comprises two forms: – ‘primary prevention’, increasing physical activity in
people with no health restrictions to activity– ‘secondary prevention’, tailored physical activity for
people with some health restrictions to activity.
Physical Activity
• Guided by current literature, there will be a particular emphasis on;
• developing an environmental infrastructure that facilitates physical activity
• challenging and changing the culture around physical activity/inactivity
• promoting physical activity among disadvantaged groups who may not have access to activity/sport or sport and activity-related facilities.
• The process of delivering a physical activity legacy is not one of investing solely and immediately in interventions
• Pilot programmes and allow the evaluation/research evidence to inform any potential roll out.
Physical Activity
• Harnessing workplaces in the promotion of healthy living at an individual, group, community and population level in a range of settings across the City (i.e. workplaces, schools, homes)
• Evidence based approach to interventions with a focus on musculo-skeletal conditions (MSK)
• Embedded within organisational culture, business owning the bottom line benefits
• Reduced absenteeism and increasingly more productive workforce (presenteeism).
Workforce Wellness
• The development of a sporting economy in Sheffield through the NCESEM and associated projects
• Unlike the physical activity and workforce wellness themes, the evidence for leveraging a sporting economy through interventions is limited
• Programme of in-depth stakeholder consultation and 'real-world' research to inform interventions later in the programme (years 3-5).
Sporting Economy
• Professional PhD programme bursaries aimed at individuals employed within the business, voluntary, sport and public health sector
• Professional PhD programmes supported by 'buy-out' time for research and industry experts within Sheffield and UK
• Limited research and stakeholder consultation has identified three key research questions:
Sporting Economy
• Robust programme of effectiveness and cost-effectiveness evaluation
‘We will understand what helps a British community to use activity to improve health'.
• Build a model of best practice• Broadcast nationally &
internationally• Develop reputation• Combine data collection with
intervention• Evidence the legacy.
Evaluation
• High quality services and enhanced skills legacy
• Sustained through 'buy-in' from communities & businesses
• Value & Evidence based approach
• Consistent brand & message• Robust evaluation.
Summary: Building the Legacy