NCLR Annual Conference 2009 July 25, 2009 1

Trends in Online Technology Servicesa.k.a., The Maturing “Web 2.0” Toolbox

Ti m Shaw, Managi ng Di rect or of St rat egy Servi cesForum One Communi cat i ons

Jul y 25, 20092009 NCLR Annual Conf erence

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WE Are The Web

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But wait!

• These are just tools (revolutionary tools, but…)

• You MUST focus on solving problems, e.g.,

– Better promote my work / organization (for funding, education)

– Better connect to people (experts, funders, etc.)

– More efficiently get work done

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Better promotion

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Blogs

Blogs are:

• a “voice”

• …and a commitment!

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Benefits Of Blogs/Microblogs

• Keep site content fresh

• Publicize news and events quickly

• Monitor what people are saying

• Host informal conversations and make connections

• Create a hub for multimedia sharing

ht t p: / / we. care. org/ not es

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Better connection

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“Classic” news vs. social media

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Google Spreadsheets

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Better work

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Clickworkers: Mars crater mapping

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Final thought – staffing

• Staff time becomes the barrier

– Think about NOT doing something else

• Hire and train for this realm

– Find people active on their own time

– No programming, but HTML is nice

– Let people have space to experiment and “own”

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Summary messages

• Solve problems related to achieving your mission

• Target your most valuable online audiences

• Think beyond your site

• DOES NOT cost $ - many free / low-cost tools

• DOES take time – its not about technology

• You can try many of these TODAY – do it!

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Questions?