EVERYTHING YOU NEED TO KNOW ABOUT SPONSORING THE BIGGEST EVENT

IN EDUCATION MARKETING

2 0 1 8 H E I S T A W A R D S

www.heistawards.com @heistawards

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2018HEISTAWARDS

THE HEIST AWARDS 2018 - BROUGHT TO YOU BY HAVAS EDUCATION,

IN ASSOCIATION WITH YOU.

The biggest event in the education marketing calendar is back for 2018. For 28 years, the phrase ‘Heist Award’ has been synonymous with excellence and innovation in education marketing. 2017 has seen massive changes in the way education marketers engage with potential students, so 2018 is set to be an exciting year.

Not only are the Heist Awards a time for celebrating the absolute best of our sector, but the awards night itself gives the hardworking marketing teams in higher and further education a chance to let their hair down. Being part of this celebration of excellence and hard work doesn’t mean you need to work for an institution, sponsoring an award can be just as rewarding.

Aligning your brand with marketing excellence

Not only are you gaining exposure for your brand in the education marketing sector, your aligning your brand to the best of the best – Heist Award winners. Your brand will come on the Heist journey with us, from the launch of the 2018 awards website, to prime placement on marketing materials and find its way to the awards night in July.

The people behind the awards

Havas Education are the proud hosts of the Heist Awards. Part of one of the world’s largest communications networks (Havas Group), Havas Education has been the agency of choice for the education sector for over three decades. As a full service specialist agency, our media planning and buying, strategy and insight, digital marketing and social media teams work with our clients to plan and deliver campaigns and projects to support their marketing, student recruitment, internal communications and staff recruitment strategies.

Simon Bracewell Director, Havas Education

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2018HEISTAWARDS

HOW YOU CAN BE PART OF IT

Flagship Sponsors (There’s only room for 3)

Sponsorship: min £12,000 per sponsor

Get your company centre stage at the best awards of its kind.

The package includes:

• A table of ten so you can invite your clients and team to enjoy the evening with you

• Your branding as part of the ‘theme’ of the room

• A presence on the awards website

• Your logo and contact details on the table menus

• A full-page advert or editorial in the event guide

Heist Awards After-Party

Sponsorship: £7,500

The post-awards entertainment and party isn’t officially the main event, though many would argue otherwise! With the awards done and dusted we’ll whisk the guests off to your own branded nightclub.

The package includes:

• 2 tickets to the Awards Ceremony

• Your logo and contact details on the website and event guide

• Your opportunity to provide your own branding in the onsite nightclub

Individual Category Sponsorship

£2,995 per category with 2 tickets

£4,250 per category with table of 10

Be the flag bearer for a particular category and you’ll get:

• Exposure to hundreds of FE and HE marketers

• Complimentary tickets to the Awards – 2 or 10 dependent on package

• The opportunity to jointly present the Gold Award in your category

• A credit in the event guide

• Your logo proudly displayed on heistawards.com along with a link to your own site

Pre-Dinner Reception

Sponsorship: £3,000

Your opportunity to get the evening off to a great start, and get:

• Two tickets to the Awards Ceremony

• Your logo and company details on heistawards.com

• Your logo on the table menus

• A very vocal ‘thank you’ announcement during the reception

Table Favours (Two up for grabs)

Sponsorship: £1,800

Ah, table favours. Loved and Instagram-ed on the night, then stuffed in a bag and taken home. Here’s what you’d get:

• A favour created alongside us that matches the theme of the night

• Personalisation of the table favours

• Two tickets to the Awards Ceremony

• Your logo and company details on heistawards.com

• Your logo on the event guide

Award Winners’ Brochure Editorial

Sponsorship: £750

There are two things people do when they are momentarily left alone at awards. ‘Check their email’ and flick through the brochure. This package includes:

• Your full-page advert or editorial in the event guide given to all attendees

• Your logo and company details on heistawards.com

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2018HEISTAWARDS

THE AWARD CATEGORIES FOR 2018

1. Best Undergraduate Prospectus (printed)

2. Best Prospectus from a Specialist Institution (printed)

3. Best Postgraduate Prospectus (printed)

4. Best Postgraduate Student Recruitment Initiative

5. Best Undergraduate Student Recruitment Initiative

6. Best International Initiative

7. Best Alumni, Development or Fundraising Initiative

8. Best Marketing Initiative to Promote Research Excellence

9. Best Use of Innovation in Education Marketing

10. Best Internal Communications Campaign or Initiative

11. Best Community/Business Engagement Campaign

12. Most Effective Use of Social Media

13. Best Website

14. Best Employer Marketing Initiative

15. Best ‘Low Budget’ Initiative

16. Heist Awards’ Marketing Team of the Year

To be a real part of the 2018 Heist Awards, get in touch with:

Hannah Reeve

Havas Education, 1st Floor, 52 Princess Street, Manchester, M1 6JX

0161 610 2206 | hannah.reeve@havaspeople.com