Date post: | 22-Jan-2015 |
Category: |
Social Media |
Upload: | rachael-king |
View: | 89 times |
Download: | 0 times |
1
WHY YOU SHOULD NEVER RAFFLE OFF AN IPAD
(UNLESS YOU’RE APPLE) Social Media Campaigns:
How to Do Them Right, Wrong, and Sideways
2
RACHAEL KING Head of Communications,
DogVacay
@rachaelgking
3
SOCIAL CAMPAIGNS But why?
GET THE WORD OUT TO A WHOLE NEW GROUP OF PEOPLE
Brand Awareness Growth
Lead Gen
User acquisition
4
WHAT KIND of campaigns?
INSPIRED CONTENT REAL TIME GIVEAWAY PARTNER
SHIPS RESEARCH
1. 2. 3. 4. 5.
DOGVACAY: CESAR MILLAN Giveaway
5
SMITHSONIAN ZOO: #ENDANGEREDSONG Partnership
6
7
LAYS: Do us a flavor Research
8
DOVE: REAL BEAUTY SKETCHES Inspired Content
9
OREO: THE SUPERBOWL TWEET Real Time
10
A1 “CONSCIOUSLY UNCOUPLES” from steak Real Time Bonus
KEY COMPONENTS
Goals Prep Execution
11
1 2 3
12
HOW TO CREATE Brilliant ideas come from…
MIND MAP
CROWDSOURCE
PARTNER COLLABORATIONS
HACKATHON
“BORROW” & TWEAK
13
HOW TO MARKET Shout it from the top of a mountain!
LIST BUIlding
Cross-promotion
MEDIA outreach
Awesome assets
CONSISTENT MESSAGing
FOLLOW UP AND
THROUGH
REPEAT?
14
How to measure It’s all about the GOAL
Track twice, report once.
Sign ups CONVERSATIONS USER ACQUISITION
FAN GROWTH
User-Generated content SALES
15
FANTASTIC TOOLS Mostly free, too!
16
Campaign blooper reel Doing it wrong…
17
Campaign blooper reel, Pt. 2 Still doing it wrong…
Campaign blooper reel, Pt. 3 Doing it the wrong-est.
18
19
TAKEAWAYS Guiding principles
be CREATIVE
1 2 3 be
SMART be
TIMELY
20
Questions? Bring ‘em on
Thanks!
21
Get in touch: @rachaelgking