1.Attempting to fly Deployment of systems oriented design methodology conducted by the Norwegian Design Council RSD2, 11.10.2013 Bang, Adrian Paulsen Benedicte Wildhagen, Knut

2. Agenda Background Take off Flying Landing Key observations 3. Background: The need for new methodology in the design field The Norwegian Design Council and AHO have been collaborative partners for several years 4. Our contribution sensors for the SOD master course recruiting business cases using SOD in our own work deep understanding 5. Bridging partner We see our role as a "bridging partner" between the academic, research-based development at AHO and the "real world". 6. Ground-braking partnership collaborate with other governmental organizations navigate within very complex structures research + design 7. Take off: Orchestrating Celerway turning a research result into a commercially viable idea product oriented 8. Why choose systems oriented design? wicked problem explore and understand co-create business- and product concepts 9. Celerway video http://vimeo.com/81847079 10. Challenge assumptionsAB 11. Understanding + Exploration + Scale + Potential = 4,3m 12. Understanding + Exploration + Scale + Potential = 4,3mGUIApplicationsPackage optimisation - optimised package - data compressionSessions Sessions Data transport Network Link Components (HW)Transport NetworkRouting optimisation - (Dynamic correction) - intelligent routingLink Physical layerNetwork optimisation multi sim virtual operator 13. Understanding + Exploration + Scale + Potential = 4,3m 14. Understanding + Exploration + Scale + Potential = 4,3m 15. Understanding + Exploration + Scale + Potential = 4,3m 16. Understanding + Exploration + Scale + Potential = 4,3m 17. Understanding + Exploration + Scale + Potential = 4,3m 18. Understanding + Exploration + Scale + Potential = 4,3m 19. Landing: The client perspectiveAudun Fosselie Hansen, CEO Celerway Stepping out of the technology-silo The companys first year 20. R&D description 21. Design description 22. Roadmap 23. One year later 24. Key observations Pain points Framework Facing complexity 25. The futureas a designer, if you want to get to the big issues of today, the systemic issues, you got to find a way to work with governments Patrick Frick Global Agenda Council on Design & Innovation (September, 2013) 26. A harbinger of good fortune