Neal Turner, Gregg Grimm, Brandon Gray, Cory Wahl, Zon Kitchell

Future of Sport Industry

• North American Sport Industry projected growth 4.8% annual growth (compound annual rate)– 4 segments analyzed: ticket sales, media rights, sponsorship, and

merchandising. – 2012: $53.6 billion – 2017: $67.7 billion

• Media driving sport industry within television and social networking

• Future trends leading to flexible curriculum– Elective classes specializing in social media, technology,

television, and box office/ticket sales. Possible affiliation with journalism and broadcasting programs. Source: Coopers, P. (2013, November 1). Outlook for the sports market in North America

through 2017. PwC. Retrieved May 7, 2014, from http://www.pwc.com/us/en/industry/entertainment-media/publications/sports-outlook-north-america.jhtml

Source: Northwestern University School of Continuing Education- Sport Administration Masters Program

Source: Eastern Illinois University Kinesiology and Sport Studies MS Program

Statistics on Incoming College Freshmen

• Marketing potential-behaviors and preferences of incoming college freshmen

• UCLA Yearly Study (est.1974)• “First-Choice College” Decline • Major statistical implications: – Over 75% of incoming freshmen went to Public High Schools– 76.9% live in on campus residence halls – 95% exercised or participated in sports at least 1 hr. per

week. – 50.2% watched between 1-5hrs of TV weekly

Source: Eagan, K., Lozano, J. B., Hurtado, S., & Case, M. H. (2013, January 1). the american freshman: national norms fall 2013 CO OP ERA TIVE INSTITUTI ONAL RESEAR CH PR OGR AM at the HI GHER EDUCA TI ON RESEAR CH INSTITUTE AT. . Retrieved May 1, 2014, from http://www.heri.ucla.edu/monographs/TheAmericanFreshman2013.pdf

Top rated factors for choosing particular college(“Very Important”) 1. College academic reputation (64%)2. College graduate job type & placement (53.1%)3. Financial aid offered (48.7%) 4. Cost (45.9%) 5. Social Life (44.1%)

Top Weaknesses Cited 6. Computer skills

-(SQL, HTML, Database creation and management)

7. Public speaking ability 8. Writing ability

Masters in Sport Management Survey Utilize existing data when considering future marketing and establishing further opportunities.

Ref. Lewis, B. A., & Quarterman, J. (2006). WHY STUDENTS RETURN FOR A MASTER'S DEGREE IN SPORT MANAGEMENT. College Student Journal, 40(4), 717-728.

EIU Sport Management Brand

• What Brand?– Affordability

• Lack of social media presence

• Decent Website

Student Testimonial

• “I think it’s unorganized but mostly underdeveloped. Many of the courses are the exact same courses we’ve already taken. The word sport is just placed in the title and we’re given the same work in the classes. There isn’t enough practical, hands-on, relevant work”

- Anonymous EIU undergraduate student

Student Testimonial

• “I like that the teachers care about the students and their future. They are always there for advice or guidance. I wish they had more hands on opportunities for the students that want to get some field work” - Anonymous EIU undergraduate student

Student Testimonial

• “I Think that the teachers are great and they truly care about the success of their students but I just wish there were more professional experiences being brought forth and provided to the students. Such as work shops, seminars, conferences, etc.” - Anonymous EIU undergraduate student

Current Evaluation

Strengths

• Price• Class Size• Teacher experiences• Program Length• Online Classes• Good foundation classes• Alumni• Exercise Science coinciding with Sports

Management

Weaknesses

• Lack of funding– GA Positions

• Limited technology• Out of date classrooms• Lack of cohesiveness with Lumpkin School of Business• No specialization• Teacher turnover• Sports Facilities – Lantz, O’Brien Field, Field House, McAfee

Opportunities

• Sport Management is a growing industry• On campus internships• Recession proof• Ability to work closely with D-1 athletics• Networking (outgoing staff)• Developing technology leading to new job

positions (Twitter, etc…) • Recent Athletic Success• Degree

Threats

• Location– No local opportunities

• Hours from a metropolitan area– (St. Louis, Indianapolis, Bloomington, Chicago etc…)

• Other accredited University’s near by– U of I, Indiana St., Edwardsville, ISU, NIU

• FCS• MBA students from other institutions • Lack of exposure • Lack of computer/technology training• Decreased Enrollment

The Five P’s of Marketing

• Price - 6th lowest tuition in the state• Promotion - Bulletin Boards in lantz• Placement - Central Illinois• Product - Bachelor and Master degree,

Division 1 athletic department• People - Qualified, Experienced staff,

Successful Alumni

EIU v the Competition

• NIU, Northwestern, ISU - focus on business• WIU - alumni connection• ISU - relationships with teams, hands on

experience • EIU - Breadth of courses

EIU Brand Awareness• Undergraduates– 10.2% of incoming freshman undecided• Freshman Orientation

– Promote within Illinois H.S.– Current KSS students present – Promote KSS & Sports Studies Club

• Dorms/Dinning halls– Flyers, e-mails, Advertisements

• Sporting events– “Brought to by the KSS & Sports Studies Department”

• Capitalize on Athletic Success

– Build relationships with Intramural's/Rec Center

(Purdue University)

EIU Brand Awareness• Graduate Program

– In-house promotion• Retain students

– Online Advertising• Clearly defined on Website• Promote on Social Media• Google

– Alumni• Advertise at their place of work• Prior Faculty (Dr. Walker/Dr. Warren)

– Conferences• Current Student/Teacher Attendee’s • Host a Symposium• Prominent Speakers in the field

– MBA- Sports Administrations• Lumpkin- MBA• 2 years

Social Media

• Create a Twitter– Sports Management specific• Promoted Tweets (advertisement)

– Follow high school graduates• Interaction w/ Prospective students

– Consistently updated – enticing events• Facebook/Instagram– Pictures/information – Highlight exciting events– The Sports Industry

Increase Awareness

• Undergraduate “Major” Fair– 80% lack confidence with Major selection– 50% change major at least once• Transfer Students

– Booths representing degrees – Strong Kss presence • Host in Lantz Arena (Home Field Advantage) • Growing Industry• Networking/Opportunities

– University of Winchester – Alumni's

(Purdue University)

EIU Brand Equity

• Segment Our Focus– Recreational Management– Collegiate Athletics Administration– Professional Sports Administration• Specialized Course Work

– Maintain interlocking classes

• Specialized Opportunities– Relationship with professional teams– Recreational Organizations (YMCA)– NCAA Headquarters (Joni Comstock)

EIU Alumni Connections

• Joni Comstock– Senior VP of NCAA Championships-Board of directors– National Association of Collegiate Women's Athletics

Administrators– Former AD, UNC-Ashville – Former Assistant AD, U of I

• Don Flynn– Executive VP of Game Day USA– National Leader in Sporting Events

• Baseball, fast pitch softball, basketball, lacrosse and soccer

– Former President- First Pitch Baseball Inc.

EIU Alumni Connections

• Joe Strohm– VP of Ticket Sales – St. Louis Cardinals

• Ashley Green– Account Manager of Corporate Sponsorships for

Sporting KC –MLS• Brad Tammen– Nashville Sounds, General Manager

• Darrin Steele– USA Bobsled and Skelton, CEO

EIU Brand Equity• Connections

– Lumpkin/Communications• MBA – Sports Administration

• Invest– Updated training equipment– Experience Opportunities

• Untapped Resources– Barbara Burke – Class presentations

• Associate Program – Give it a name– Successful Faculty/Alumni– The “Carlson School of Sports Administration”

• Professional Speakers– Distinguished alumni’s – Successful Professional's in the field

Mission Statement

• The Mission of the Eastern Illinois University’s Sports Administration Program is to Develop Business and Industry Leaders in the growing field of Sports.

On Campus Awareness

• Group volunteer work (Spring Fling)• Give more opportunities for internship.• Have experience opportunities for working

collegiate games.• Help get involved with other student

organizations• Shadowing opportunities with professors,

coaches, and members of athletics department.

Final Reflection

• Positive – Small classrooms and Experience teachers– Relaxed professional environment

• Negative– Lack of direction/No specific goal in mind– Lack of professional experience– Lack of knowledge of options