A History of Downtown Mesa(video)

Poised For Greatness• 1978 - Comprehensive Redevelopment Plan, including vision for higher density housing• 1984 - Redevelopment Plan• 1986 - Implementation for 1984 Plan (change vision to low density housing)• 1987 - Mesa Town Center Plan• 1989 - Town Center Urban Design Program• 1992 - Downtown Mesa Tomorrow• 1994 - Vision Plan for Downtown Mesa• 1995 - Connections: RestoTown Center• 1999 - Concept ring Plan Mesa Town Center• 2002 - Analysis and Recommendation• 2003 - RFPs & Plans• 2008 - Council Strategic Plan• 2009 - DMA Vision Plan• 2011 - Central Main Plan• 2014 - Downtown Vision Committee

A Part of an Evolution

• Light Posts & Streetscape

• MAC

• Universities

• Form Base Code

• Light Rail

Civic Investments

Who is NEDCO

Why NEDCO was Created (video)

NEDCO’s Partners

Leveraging InvestmentsInvestments in Downtown Mesa via NEDCO from Private Partners since 2012

Chase $ 1,100,000

Wells Fargo $ 550,000

LISC $ 340,000

Raza Development Fund $ 315,000

National Bank of Arizona $ 200,000

CDFI Fund $ 190,000

SCC $ 70,000

State Farm $ 65,000

Bank of America $ 50,000

TOTAL $2,880,000

Downtown Vision Defined by the Council in 2008• More Events

• Restaurants

• 1500 Housing Units

NEDCO Makes Shift to Fulfill Council Vision• Build strong business community

• Weekly meeting with downtown businesses

• Build up events

• Survey of businesses done in 2010 showed $19,000 in additional revenue every event night.

Light Rail Comes to Mesa

Light Rail Comes to Mesa• Lowest Failure rate as any light rail

construction project in the country

• Make business assistance a priority

• Support our CDBG application

The Vision is PEOPLE!• 1500 New Housing Units

• Transit Oriented Development

• Creative Placemaking

Creative Placemaking Through the Arts

“Placemaking is the act of people coming together to change

overlooked and undervalued public and shared spaces into welcoming

places where community gathers, supports one another, and thrives.”

- Springboard for the Arts

Creative Placemaking in Mesa • Mesa up @ Nite

• Arts Collaboration Group

• Artist Entrepreneur Program

• Creative Placemaking Workshop

• Ripple

• IN FLUX

Creative Placemaking Through the Arts• Placemaking as a Priority

• Simplified Process

• Mural Ordinance

Transit Oriented Development• Mayor Smiths Downtown Mesa Summit

• Mayor Smith’s Mesa Urban Development Summit

• Form Based Code

• TOD Guide Book

• Adaptive Reuse

Transit Oriented Development Needs• Code Analysis (CDBG)

• Summit 3 – Developer tour

• Mandatory Form Based Code

• Training for City departments

Community Outreach• Meeting since 2011

• Meet on 2nd Thursdays of the month

• General Plan 2040

• City Center Design Competition

• Consolidated Plan process

Community Outreach Needs

• Community Outreach Be a Key Component to the Vision

• Celebrate the Opening

• Training for City departments

“We have to put a big thank you out to Enterprise, LISC and NEDCO, we wouldn’t have had the level of community engagement without their efforts. This

is the most community engagement we’ve had on a consolidated plan.”

- Tammy Albright

Marketing & Advertising• Individual business marketing

• Signage

• If you knew it you’d do it

Marketing & AdvertisingNeeds• Comprehensive advertising campaign (TV, Radio, Digital)

• Signage

• Marketing brochures for business recruitment

• Marketing brochures for housing developers (TOD)

What are we asking of you?• Include NEDCO in the implementation of your vision• Consider NEDCO a partner and a resource in this process - continue to ask us questions! • Make business assistance a priority• Support our CDBG Application• Make creative placemaking a priority• Support the development of a simplified City process • Support the passing of the new mural ordinance• Support CDBG application for code analysis• Support enactment of a mandatory form-based code• Encourage training for City departments in TOD• Identify community outreach as a key component of the vision • Support community participation in celebrating the opening of light rail• Encourage training for City departments in Community Outreach• Come to the RAILmesa January 8th meeting at Queen's Pizza• Marketing, Advertising and Promotions as a priority• Comprehensive advertising campaign (TV, Radio, Digital)