NEGLECTING THE CHILD

PRESENTED BY : Anshuman Dutta Fathima A Ravi Anepu Ravi Chouhan Sahil Kolhe

“What do you call a consumer who wants to buy everything you have, doesn't care what it costs, and is less than five feet tall? A marketer's dream?

Nope. You call them kids.”

-- AdRelevanceIntelligence Report, 2000

INTRODUCTION• A case study with children as target audience, from a

child's point of view.

• Discussion between a father and a son on marketers using the children as a bait.

• Children constitute nearly a 40% of the Indian population- a commendable size.

• Companies are waking up to the truth that children are eager consumers.

INTRODUCTION• But do they in reality care for what kids want?

• Do they give the children the respect they are due to as potential consumers?

• Are they shouldering the responsibility properly, especially when the target audience are kids?

• How the kids are reacting to the marketers strategies.

PROBLEMS• Children not given due importance.

• No reciprocal respect from children.

• Influence of kids on parents buying decision.

PROBLEMS• Government Regulation

• Marketers using children as a bait to market their products.

• Children more into TV and Internet

SWOT Analysis

Strengths• Children are easy targets and can easily be influenced

by mesmerizing advertisements.

• Children can influence parent’s buying decision.

Teens As Influencers

Weakness• Companies do not bother about the after sale response

of children.

• They do not give proper attention and respect to children even when they are the target consumers.

Threats• Misinterpretation of ideas by kids.

• Children are being used as bait in advertisements to boost up sales.

• Not giving proper attention to kids.

• One time product for a children

Opportunities• Today’s child is tomorrow’s consumer.

• Empower children to demand as they are very attentive to their surroundings.

• Now children have their own pocket money.

• Children have time.

SOLUTIONS• Product according to kid’s comfort zone.

• Treated like elders are treated.

• Health conscious marketing.

• Feedback from children also.

CONCLUSION• Children as a responsible citizen

• War b/w marketers and family.

• Supportive family.

THANK YOU

THANK YOU