Date post: | 19-Mar-2018 |
Category: |
Documents |
Upload: | hoangquynh |
View: | 223 times |
Download: | 1 times |
neighbourhood watch — our look & feel
2
‘Communities where everyone feels safe’ We have a strong brand heritage. We have been an active presence in some communities for quite a while. We are now reaching out and looking to engage with a much wider, nationwide audience. This means that the way we look and how we talk is changing. We are now inclusive, involving and nurturing. We are aiming to inspire positive change in local communities. We are reaching out to new audiences (especially younger people and those in high crime areas) as well as making our current members feel valued and part of our wider organisation.
3
futura extra bold
abcdefghijklmn abcdefghijklmnop012345678910.,!?
Plantin Bold
aBCdefghijklmnabcdefghijklmnopqrst012345678910.,!?
Plantin Regular
abcdefghijklmnabcdefghijklmnopqrst012345678910.,!?
Primary logo
logo colours black and white logo
Typefaces
house numbers
orangegrey
greentealbluepurplepinkredcolour palette
Photography
Our kit of parts
neighbourhood Watch – Our look & feel4
Our tone of voice
To reflect our personality our tone of voice is inclusive and nurturing. We write from a collaborative perspective using possessive pronouns such as ‘us’ ‘we’ and ‘our’ and try to avoid ‘you’ or ‘they’. We exclude criminals and criminal behaviour.
neighbourhood Watch – Our look & feel5
Our campaign identity
To reflect our collaborative spirit our logo is made of two interlinking components. Vibrant colour and bold typography ensure stand out and impact in all contexts.
neighbourhood Watch – Our look & feel6
Our campaign identity – colours
Our primary logo colour is orange but we have a range of colours to reflect our modern and diverse organisation. We only use one colour per application and this colour should run throughout the entire application.
neighbourhood Watch – Our look & feel7
Our campaign identity – black & white
Sometimes we might need to use our logo in black and white. This should only be used as a last resort and when black and white printing is the only option available.
neighbourhood Watch – Our look & feel8
Our campaign identity – exclusion zone
To allow our logo to have presence and visibility we should always allow clear white space around the mark. always allow the full height of the logo as an exclusion zone.
neighbourhood Watch – Our look & feel9
Our campaign identity – Position
To build recognition and for consistency wherever possible we place our logo in the top left hand corner of our applications. Remember to allow the exclusion zone as the minimum distance from the edge. measurements for applications are available from page 24.
neighbourhood Watch – Our look & feel10
Our campaign identity – Size
Whilst there is no maximum size, our logo should be made no smaller than 35mm wide.
35mm
a4 applications
a5 applications
minimum size
85mm
60mm
neighbourhood Watch – Our look & feel11
Our heritage because of our history we have a number of existing marks and symbols that appear in windows and on streets. On new materials (and only if needed) we should use these symbols as endorsement marks and in grey.
neighbourhood Watch – Our look & feel12
Our heritage – Position
for clarity it is important to keep the placement of our existing marks in a consistent location. These marks appear on the front or back, in the bottom right hand corner of an application. measurements for applications are available from page 24.
neighbourhood Watch – Our look & feel13
our community. our watch.
www.ourwatch.org.uk
Our partnerships Sometimes our work is endorsed or in collaboration with other parties. To avoid multiple logos we recommend writing the name of third parties. When logos must be used please ensure that they are the same size and in line with our heritage marks.
in partnership withSouth Tyneside council
our community. our watch.
www.ourwatch.org.uk
neighbourhood Watch – Our look & feel14
Our colours
Primary Secondary
background
Our primary colour palette reflects our logo. Our secondary colour palette tonally compliments our primary palette and is warm, friendly and bright. Our colours are used as a highlight and to pull out key information. for simplicity and impact our background colour is white. We do not use large washes of colour or multiple colours on an application.
orange green
blue
pink
grey teal
purple
red
WhiteC0 M0 Y0 K0R255 G255 B255
C0 M70 Y99 K0R235 G105 B11
C65 M15 Y96 K1R106 G158 B50
C88 M57 Y0 K0R0 G103 B177
C24 M75 Y0 K0R200 G91 B165
C0 M0 Y0 K80R88 G88 B90
C79 M19 Y30 K0R0 G153 B169
C50 M65 Y1 K0R148 G106 B165
C18 M88 Y98 K8R191 G55 B31
neighbourhood Watch – Our look & feel15
Our typography
we use futura extra bold for headings and statements.
We use Plantin for all text and supporting information.
neighbourhood Watch – Our look & feel16
Our typography
headingSubheading neighbourhood Watch is about local people working together to create safe, attractive, friendly places to live, places where crime is less likely to happen and people are less likely to turn to antisocial behaviour.
Visit www.ourwatch.org.uk for more great success stories from neighbourhood watch
Secondary headingSecondary subheading
Secondary text
big heading for short punchy headings of no more than 10 words, we use futura extra bold in upper or lowercase. Welsh documents require the linotype futura font family.
We use Plantin bold for headings and Plantin bold italic for subheadings.
We use Plantin Regular for all text and supporting information.
When pulling-out short pieces of information we use futura extra bold at a minimum size of 9pt.
When Plantin is unavailable and for all Welsh applications, we use georgia bold for headings, georgia bold italic for subheadings and georgia Regular for text.
neighbourhood Watch – Our look & feel17
Our imagery –Photography
Our imagery is warm, friendly and real. it feels spontaneous and should capture a moment in real life. To build a feeling of community our imagery features groups of people. Our imagery is positive and does not include crime clichés such as broken glass and hooded youths. There are no lone figures.
neighbourhood Watch – Our look & feel18
Our imagery –graphic shapes
Our kit of parts includes vibrant and eye catching graphic shapes that reflect house number plates. These should only be used to contain bold headings and used sparingly on applications (never use more than one graphic shape on a layout). for consistency and added impact we use the colour of our chosen shape throughout the rest of the application.
neighbourhood Watch – Our look & feel19
don’ts We really want you to have fun with our identity but we do need to set some ground rules.
don’t place the campaign identity on a coloured background.
don’t reposition the elements of the campaign identity.
don’t place the campaign identity over an image.
don’t change the colours of the campaign identity.
don’t recreate the campaign identity in another typeface.
don’t put a frame around the campaign identity.
neighbourhoodwatch
neighbourhood Watch – Our look & feel20
Don’t put lots of text on coloured backgrounds
Don’t put text over an image where you can’t read it
don’ts We really want you to have fun with our identity but we do need to set some ground rules.
neighbourhood Watch – Our look & feel21
don’ts
don’t place images inside our house number plates. They must always appear as a flat single colour.
don’t use colours that blend in or clash with the image.
We really want you to have fun with our identity but we do need to set some ground rules.
neighbourhood Watch – Our look & feel22
Our applications –Website
neighbourhood Watch – Our look & feel23
Our applications –Website
neighbourhood Watch – Our look & feel24
Our applications –a4 Posters
Sponsored by hackney council
our community. our watch.
www.ourwatch.org.uk
neighbourhood Watch is about everyone looking out for each other and working together to make their area the nicest, friendliest, safest place it can be. i’m your neighbour and i’d like to get to know you.
call jane campbell on 0208 437 3847Or email [email protected] visit ourwatch.org.uk for more details.
hello(i’m your neighbour)
a
18mm 85mm 18mm
18mm
18mm
15mm
297mm
210mm
108mm
10mm
85mm
6 columns only
Campaign identitychosen colour85mm width
Bold poster title
key line1pt weight
event description and detailsOver 6 columns of 8 column grid with 5mm gutterPlantin bold and Plantin Regular 14pt/16ptTracking -5
Sign-off and websitefutura extra bold 11pt/13ptTracking -30
Partnership namePlantin Regular 10pt/12pt
heritage marks15mm height
a
b
b
c
c
d
e
f
f
gg
e
d
neighbourhood Watch – Our look & feel25
Our applications –a4 Posters
neighbourhood Watch – Our look & feel26
Primary campaign identity 60mm width
image area
Brochure titlefutura extra boldTracking -30
Our applications –a5 brochure
what kind of neighbourhood
do you want to liVe in?
a
b
b
c
c
210mm
148mm
15mm 60mm 15mm
12.5mm
12.5mm
12.5mm
a
neighbourhood Watch – Our look & feel27
area for full bleed photograph
Section titlefutura extra boldTracking -30
TextOver 5 columns of 6 column grid with 5mm gutterPlantin bold, Plantin bold italic and Plantin Regular15pt/17ptTracking -5
Page numberfutura extra bold 9ptPage numbers must always appear on the left hand side of a page.
Our applications –a5 brochure
The groves Neighbourhood Watch, Hull
The groves in hull was an area with problems. crime and antisocial behaviour were rife. a new neighbourhood Watch group helped local people put their case for improvements, including better policing, street cleaning and lighting. The group also worked on creating facilities for young people and, among other initiatives, providing christmas hampers for isolated older residents. in only the group’s first year, crime in the area dropped by 30%, relations between young and elderly residents improved and a real sense of community and pride in the neighbourhood started to appear.
6
recent neighbourhood
watch successes
a
a
b
b
c
148mm
210mm
5 columns only
15mm 15mm
12.5mm
20mm20mm
12.5mm
d
These rules apply for spreads with images either on the left or right hand page.
d
c
neighbourhood Watch – Our look & feel28
Our applications –a4 letterhead
a Primary campaign identity 85mm width
Recipient address
TextOver 6 columns of 8 column grid with 5mm gutterPlantin Regular 14pt/16ptTracking -5
neighbourhood Watch contact detailsPlantin Regular 10pt/12pt
heritage marks15mm height
b
c
d
e
297mm 99mm
18mm
35mm
18mm
15mm
18mm
210mm
30mm 85mm
john Smithaddress line 1address line 2address line 3Postcode
dear john,
fugit esed magnisc iuntissinit vendaes cidunt od elisimus etur anda ad quam, quas aspe rehendu cimus, eria corenimin repelitate repelenis es est, eum ressimperum aut pos deliscilit autatem qui nisti oditinihit, net arcia dolorum dolor acilia non est quam, ommolupta cus moluptas autem eiunt.
aximagnam, sundemo lorecusdandi torerum restiametur? dae verchil molese poreror eperio ium fuga. expla sit volore, torro voluptatet omnihicit dolorru ptatatur, ut ut faccusapiet lam imilique non ex evelendel ipsaped que
Quatios sintemporro berum ra invenitas is il imporibus am quam ent rest est, est aria nectiat asimoluptate optur, consequis as exceaqu aeperep tatecabor autatec tatur, ut acienetus ilitiassum simi, cuptat. cum sit volupta porempos excepel latiat aut quis eatur, cus de vellique dolores sequia venias mod ulluptas qui totatiosam quundeb itatend ebites assi bla.
Regards
neighbourhood Watch, beaumont enterprise centre, 72 boston Road, beaumont leys, leicester le4 1hbT 0116 229 3118 [email protected] www.mynhw.co.uk
6 columns only
b
c
d e
a
neighbourhood Watch – Our look & feel29
Primary campaign identity
name, contact details and regionOver 2 columns of 3 column grid with 5mm gutterPlantin bold and Plantin Regular8pt/10ptTracking -10
heritage marks7.5mm height
Brenda Whitmell, ChairmanT 01903 762918 [email protected]
Sussex neighbourhood Watch federationSouth east region of nhWn
inglenook, Old Salts farm Road, lancing, West Sussex, bn15 8jd www.mynhw.co.uk
Our applications –business card
a
b
bc
c
55mm
85mm
5mm 5mm
5mm
5mm
7.5mm
a
neighbourhood Watch – Our look & feel30
contact us