Don't miss the next year of Marketing Festival Brno - http://www.marketingfestival.cz You can also buy a video of this presentation at marketingfestival.cz
400,000 VISITORS/MO AND GROWING: HOW TO CREATE A COMPANY BLOG THAT DOESN’T SUCK! Neil Patel KISSmetrics
Transcript
400,000 VISITORS/MO AND GROWING: HOW TO CREATE A COMPANY BLOG
THAT DOESNT SUCK! Neil Patel KISSmetrics
@neilpatel #KISSmetrics
DOING BUSINESS ON THE WEB FOR 10 YEARS AND PLENTY OF FAILURES
ALONG THE WAY
Start engaging your people The lifeblood of your business is
people. They interact with you and even pay you they are your
users... your customers. Start getting to know them as fast as
possible. There is no black magic to successfully attracting
customers via the web. Rand Fishkin - Who are your customers? -
Where do they hang out? - How should you engage? - How can you make
them convert?
WHO ARE YOUR Customers?
WHERE DO THEY Hang out?
HOW SHOULD YOU Engage?
HOW CAN YOU MAKE THEM Convert?
What is User Experience?
Who are your customers? ONLINE MARKETERS WITH Websites
Where do they hang out? #measure ON TWITTER
How should you engage?
How should you engage? 16,000 TWEETS 109,000 FOLLOWERS $0
BUDGET
Publish awesome content Content is king. Great content gets
people excited, it educates them, it helps them be successful and
even makes them want more! No matter what, the very first piece of
social media real estate I'd start with is a blog. - Start a blog -
Create content - Be consistently awesome Chris Brogan
5K Tweets ! 6K Likes ! 1 Radio Show CASE STUDY HOW DO COLORS
AFFECT PURCHASES?
2k Tweets ! 600 Likes ! 300 LinkedIn Shares CASE STUDY BOUNCE
RATE DEMYSTIFIED
2k Tweets ! 1k Likes ! 366 LinkedIn Shares CASE STUDY WHAT
MAKES SOMEONE LEAVE A WEBSITE?
Be consistently awesome
Measure and optimize your content Focus on actionable metrics
for your content. Its easy to drown in a sea of vanity metrics.
Hone in on the metrics that matter based on your own specific
business goals. Be metrics driven and test a lot." Mark Suster -
Design for conversions - Qualitative measurement - Quantitative
measurement - Optimize & improve results
Design for conversions
Design for conversions
Design for conversions
Design for conversions
Design for conversions
Design for conversions
Design for conversions
Design for conversions
Design for conversions
Design for conversions
Design for conversions
Design for conversions
Design for conversions
Design User Experience? What is for conversions VANITY
METRICS
Design User Experience? What is for conversions VANITY METRICS
WILL Kill Your ROI
Qualitative measurement What is User Experience?
Qualitative measurement WHAT DO YOUR READERS WANT TO READ?
Qualitative measurement DID READERS GET VALUE FROM YOUR
CONTENT?
Qualitative measurement HOW CAN YOU IMPROVE YOUR CONTENT?
Qualitative measurement WHO ARE YOUR READERS?
Qualitative measurement HOW CAN YOU DELIGHT YOUR READERS?
Quantitative measurement
Quantitative measurement EMAIL SIGN UP CONVERSION RATE
Quantitative measurement SHARING CONVERSION RATE
Optimize and improve results TESTING BUTTON COLORS IS Lazy
Optimize and improve results What works for us may not work for
you. Please do your own testing. Your conversion rates may suffer
if you copy us.
Optimize and improve results
Optimize and improve results TEST YOUR CALL TO ACTIONS
Optimize and improve results LEARN WHICH VARIATION LEADS TO
MORE REPEAT READERS
Data Informed - Continuous Improvement Optimize and improve
results re ings olden ion Spl Te Build Learn Measure THE LEAN
STARTUP