L A S V E G A S PA L M S P R I N G S L O S A N G E L E S

3 K E Y L E A R N I N G S & P L A C E S T O W A T C H

2014

USA T REND TRIP

C A L I F O R N I A T R E N D T R I P 2 0 1 4

•  The four ages of Las Vegas and how the city’s business model is still evolving

•  The rejuvenation of economic hotels in Palm Springs •  The Home Spirit hotels in Los Angeles •  New concepts to watch

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L A S V E G A S

T H E F O U R B U S I N E S S A G E S

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Improving the initial petrol stations revenue

ADDING CASINOS TO PETROL STATIONS ADDING HOTEL ROOMS TO CASINOS

ADDING THE MAXIMUM LIGHTS ON THE BUILDING TO BE CHOSEN

PROPOSING FREE DRINKS, CHEAP FOODS AND NICE WOMEN TO ENSURE LONGER STAYS

F I R S T A G E

D E S E R T C A S I N O H I D E A W A Y S

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Improving the initial casinos revenue ENLARGING TARGET TO FAMILIES AND WOMEN CREATING VISUALLY THEMED-HOTELS WITH ATTRACTIONS AND SHOWS ENLARGING REVENUE SOURCES BUT NOT CONCLUSIVE AS A REPLACEMENT OF GAMES

S E C O N D A G E

D I S N E Y - S T Y L E E N T E R T A I N M E N T

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Targeting a new level of clients AIMING AT HIGH-END AND LUXURY CLIENTS

CREATION OF BLING-CHIC HOTELS, LARGE LUXURY SHOPPING MALLS AND GASTRONOMIC RESTAURANTS

HOTELS CREATED WERE FULL HOTELS WITH COMPLETE SERVICE OFFER AND USUAL LUXURY HOSPITALITY BUSINESS MODEL

T H I R D A G E

L U X U R Y E X C E S S I V E

Finding a new business model GAMING IS NOW 36% OF LAS VEGAS REVENUE LEVERAGING NIGHT LIFE AND CLUBBERS INTRODUCING NIGHT-CLUBS AND FAMOUS DJ TO CREATE TRAFFIC REJUVENATING VISITORS PROFILE FAVORING SECRETIVE ENTRANCES AND DARK BUILDINGS

F O U R T H A G E

N I G H T L I F E

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Riviera Hotel – Palm Springs

R E J U V E N A T I N G E C O N O M Y H O T E L S

P A L M S P R I N G S

ACE HOTEL

Former Howard Johnson, with an attached Denny’s restaurant

New vintage, black and white, hip atmosphere and design, keeping the old furniture and playing it casual chic

SAGUARO HOTEL

Former Holiday Inn: usual three-storey buildings with central pool

New colourful design, including humour, trendiness and relax atmosphere

HARD ROCK HOTEL

Former chain hotel with inside patio and balconies

New design to integrate the brand’s personality and features.

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H O M E S P I R I T H O T E L S

L O S A N G E L E S

Palihouse – Los Angeles

PALIHOUSE HOTEL

Reconversion of a large house, keeping the variety in room size and form, and the personnality of the place

Home feeling created with homey specific details (furniture, outdoor organisation …)

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N E W C O N C E P T S T O W A T C H

Deus Ex-Machina (Los Angeles) MIXING CUSTOMIZING WORKSHOPS AND

CONCEPT STORES IN ONE PLACE

C U S T O M / C O N C E P T S T O R E S

Neon Museum (Las Vegas) DOCUMENTING WHAT SURROUNDS US

M O D E R N L I F E M U S E U M S

Salt Air (Los Angeles) BASIC TABLEWARE, FRESH MOOD AND

RAW PRODUCTS

F R E S H R E S T A U R A N T S

TREND TRIPS

NeoPlaces organizes two international Hospitality Trend Trips every year. TO DISCOVER AND ANALYZE NEW PLACES AND THEIR WAY TO BUILD BUSINESS WE VISIT TRENDY AND NEW PLACES, BUT ALSO LONG-STANDING SUCCESSFUL HOSPITALITY CONCEPTS AND OPEN OUR MINDS TO INNOVATIVE HAND-PICKED CONCEPTS OUTSIDE THE INDUSTRY

This presentation is an extract of a full report available for purchase MORE THAN 30 CONCEPTS ARE STUDIED, ANALYZED AND WIDELY ILLUSTRATED ... FOR EASE OF USE AND COMMUNICATION ALL AROUND YOU. PRICE: € 449 HT - AVAILABILITY: MARCH 28, 2014.

You can be part of the next Trend Trip NEXT DESTINATION: BALTIC STATES (JUNE) AND SHANGHAI (END OF YEAR). A VISIT TO FEEL, EXPERIMENT AND TEST PLACES: AN IMMERSIVE TRIP TO FUEL YOUR CREATIVITY AND EFFICIENCY. WHO CAN BE INTERESTED? HOSPITALITY MANAGERS, MARKETING TEAMS, DEVELOPMENT, RESEARCH & INNOVATION MANAGERS ... PREORDER RESERVATIONS & INFORMATION: CONTACT@PLACES-CONSULTING.COM

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DISCOVER OUR AGENCY

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