NERC 2019 Call for Speakers - SMPS Northeast Regional ... › ... ›...

NERC 2019Call for SpeakersProvidence, RIMay 1-3, 2019

2019 NERC Call for Speakers 1

FUTURE-THINKER? CHANGE-MAKER?

BUBBLE-POPPER? MOVER & SHAKER?

DON’T-HOLD-MEDOWN PERSON? NERC NEEDS YOU!

Bring your ideas to its 2019 conference! A fresh perspective and focus to this year’s

conference aims to craft engaging content and an experience that challenges the sta-

tus quo.

ARE YOU A...


WHAT IS NERC?

The SMPS Northeast Regional Conference, or NERC, merges innovative thinkers

across multiple industries, geographies, and SMPS chapters to discuss the ongoing

transformation of A/E/C marketing. We’re excited to host NERC in Providence, RI –

a city that’s starting an exciting transformation of its own. Hosted at the Marriott

Providence Downtown from May 1-3, 2019. NERC will attract over 350 of the region’s

top A/E/C marketing, business development, and firm leaders for three days of learning,

networking, and inspiration.

NERC is supported by SMPS chapters in Boston, Central Pennsylvania, Connecticut,

Maryland, New York City, Northern New England, Philadelphia, Washington, DC, and

Upstate New York.


HOW IS THE CONFERENCE ORGANIZED?

We’re breaking out the NERC experience into three modules – Firm Improvement,

Personal & Professional Growth, and Embracing Diversity. Regardless of level of

experience, we’re looking to tailor discussions around opportunities for growth while

touching on each of these key ideas. We are seeking individuals, teams, or panels to

present 60-minute breakout sessions (45-minute presentation with 15 minutes allotted

for Q&A) in support of the following conference modules:

• Firm: Addresses the challenges and priorities relevant to firm owners and

management through topics that help identify potential opportunities for marketing

professionals to add value and create greater impact within their firms.

• Personal & Professional Growth: Includes processes, tools, and resources that

can enhance both your firm’s marketing efforts and your personal growth & career

development, that can help you advance your firm’s marketing efforts and position

yourself for growth and success.

• Diversity: Focuses on the challenges and opportunities that arise from the

development – and demand for – an increasingly diverse workforce.


WHO SHOULD SUBMIT A PROPOSAL?

We’re looking for fresh voices with fresh ideas – particularly those who can help

expose A/E/C marketing professionals to people, ideas, and examples from outside our

industry. The person or team submitting the proposal MUST be the primary speaker(s).

Your proposal should fit clearly within one of the identified conference modules: Firm,

Professional & Personal Growth, or Diversity. To help source content that fits within the

conference vision, we’ve developed a list of topics for each module that we feel reflects

some of the current needs and challenges faced by A/E/C marketers. We encourage

you to submit proposals that directly relate to these topics – while also supporting the

submission of alternative topics that strengthen the identified conference module.

FIRM

• Collaboration: Breaking down operational silos to leverage, track, and create

shared results between departments and organizational hierarchies (HR, IT,

Marketing, Finance)

• Employee Recruitment and Retention: Developing effective and targeted

recruitment and retention strategies, and maintaining an engaged workforce

• Strategic Planning: Making the transition to sustained and strategic growth

that integrates business goals with marketing efforts

• Integrated Systems: How to streamline, connect, and leverage your systems

for bottom line impact

• Profitability: Understanding, maintaining, and improving profitability for

business success

• Mergers and Acquisitions: Communicating and surviving the change

management process

• The New Marketing Department: The current and future state of the

marketing department, what it looks like and how should it function

• Global Outlook: Understanding and integrating macro-trends into your

planning and implementation



PERSONAL & PROFESSIONAL GROWTH

• Leveraging Data: Understanding what can and should be tracked, how to do it

and how to actually use the results without information overload

• Streamlining Processes: From proposals to content generation to tracking

leads, finding ways to improve processes and work smarter

• The Marketer’s Digital Toolbox: Getting more ROI of current tools and

technologies, understanding what else is out there and how to leverage it

• Client Account Management: Providing clients with a personalized and

positive customer experience through strategic client management plans

• Seller-Doer Shift: Mastering the shift from salesman to coach and building a

seller-doer culture

• Strategic Marketing Plans: Developing actionable plans that align with the

firm’s strategic goals for maximum impact

• Uncharted Path: Adding value and building business through expanded

marketing roles and career paths

• Strategic Relationship Development: Building and leveraging relationships

for career growth, support, and advocacy

• Productivity and Time Management: Managing expectations, commitments,

and workload to increase productivity and avoid personal and professional

burnout

• Career Growth: Continuing to stretch and grow professionally without a clearly

defined career path

• Proving Value: Demonstrating business transformation through marketing

leadership

• Work / Life Balance: Aligning your career aspirations with personal milestones

and life



DIVERSITY

• Generational differences working together: managing/engaging/

empowering a team with 3-4 different generations involved

• Finding Your Voice: Methods of maintaining or developing confidence in an

atmosphere lacking diversity

• Office Politics: Navigating complex relationships, situations, and conversations

• Geographic Diversity: Sustaining culture, processes, and messaging across

geographically diverse offices

• Building Teams that Serve a Global Market: How to address clients’ growing

requests for diversity amongst their project teams

• Marketing Leadership: Finding, growing, and keeping a diverse group of

marketing and BD leaders


HOW DOES THE REVIEW PROCESS WORK?

Proposals will be assessed by a group of peer reviewers comprised of current SMPS

leaders and subject matter experts, and evaluated per the criteria below:

• Incorporation of the NERC mission – merging new people, ideas, and examples

from outside the A/E/C industry to the SMPS audience.

• Relevancy of content to the current responsibilities and challenges faced by all

levels of professional services marketers and their firms.

• Program format and approach to audience participation and engagement.

• Clarity and strength of learning objectives and key takeaways.

• Fit within one of the three identified conference modules of Firm, Professional &

Personal Growth and Diversity.

• Expertise and experience of the proposed speaker(s).

• Alignment with conference budget.


PROPOSAL REQUIREMENTS

SESSION DESCRIPTION

Provide a brief summary that tells prospective attendees what the session is about,

and what they will gain from attending. Write to persuade prospective attendees that

yours is a “must attend” session. If approved, this summary will be published on the

NERC conference website and included in the final program book (75 words max). *

* The NERC organizing committee reserves the right to adjust session descriptions as

necessary across all conference promotions, including the website, program, social

media, and the conference app.

ABSTRACT

Provide the thesis or main idea for your proposal and discuss the value proposition for

the audience. You should include how your session leverages innovative trends and

ideas from both inside and outside the A/E/C industry to fit into the conference goals.

LEARNER ENGAGEMENT

How do you plan to engage the audience to support learning outcomes? What tools or

techniques will be used to keep the attendees engaged in your session?

FORMAT

To deliver engaging and interactive learning, NERC will give preference to proposals

that promote audience participation and engagement. Identify which delivery style best

describes your session (check all that apply):

• Workshop

• Lecture with Q&A

• Panel discussion with audience participation

• Peer to peer discussions

• Small group breakouts/roundtables

• Other



LEARNER OUTCOMES

Include 3-5 learner outcomes. These are best expressed by using active verbs such as:

identify, discover, practice, describe, chart, define, list, etc. For example: “By the end

of this presentation, participants will be able to identify key skills needed to influence

change.”

POST-CONFERENCE VALUE

Describe the impact your session will have on attendees’ ability to contribute to

business success upon their return to the office. This refers to your session’s return on

investment for a marketer’s firm.

SUPPORTING MATERIALS

You may choose to submit materials to help the review committee gain a better

understanding of your topic, expertise, and fit for the NERC conference. Please note

that these are not required and will not harm your chances if not submitted.

Acceptable forms of supporting materials include sample presentations slides,

research/white papers, graphs, photos and images, speaker curriculum vitae, speaking

references, etc.

VIDEO PITCH (OPTIONAL BUT STRONGLY RECOMMENDED)

In 60 seconds or less, communicate what your session is about and why it’s relevant

to the NERC audience. Videos can be recorded on your phone and sent to us via email

here: [email protected].



SPEAKER INFO (please fill out this form for each presenter and submit with your proposal)

Full name

Title

Company

Address

Primary phone

Email

Speaker bio (please limit to 150 words):

Prior speaking experience:

References: Please provide the names of three individuals who can attest to your

speaking capabilities and/or expertise in your chosen topic


SPEAKER BENEFITS

Speakers who are selected to present at NERC benefit from:

1. A full conference registration for each speaker ($625+ value per person)

2. One (1) night stay at the Marriott Downtown in Providence, RI ($189 value)

3. All conference meals and attendance at all conference social events

4. The reputation as an industry expert in their respective specialty areas

5. The opportunity to educate like-minded professionals on relevant topics

6. Exposure through the conference website and promotional materials

7. Networking with a prospective audience of 300+ A/E/C leaders

8. The opportunity to build new business for their companies

9. Potential speaking opportunities with SMPS chapters throughout the northeast

10. Complete contact list of conference attendees

11. Lasting brand recognition and repeated reference through session handouts

provided to all attendees

12. An evaluation summary from conference participants

By submitting a response to the Call for Speakers, you agree to the following

information:

• No travel costs will be reimbursed.

• Presenters will receive a one (1) night stay at the Marriott Downtown in

Providence, RI ($189 value, up to two rooms for presentations with more than

one speaker). Hotel rooms have been blocked out at the Marriott Downtown in

Providence, RI.

• If for some reason you must cancel, we respectfully request that you give NERC

a minimum of 30-days notification. This will allow us enough time to find

another speaker to take your place.


SPEAKER BENEFITS

• You will serve as the Primary Session Contact for NERC and must have a valid

e-mail address.

• Co-presenter(s) must all agree to the terms and conditions for participation.

Refusal to agree to all of the terms and conditions will result in any co-

facilitator(s) being dropped from the presentation.

• We will make your handouts available digitally for conference attendees, but you

are responsible for any hard copies.

• Each meeting room will be equipped with a screen and projector. You are

required to provide your own laptop. If you are unable to provide your own

laptop, let us know and the Logistics Committee can provide one for you.

• In order to make the valuable information from NERC accessible to members

who cannot attend the conference, we may record the sessions and make them

available for purchase post-conference. In agreeing to this agreement, you are

providing NERC with permission to record, edit, transcribe, archive, duplicate,

distribute, reproduce, and sell any written or visual material submitted in

connection with and including the oral presentation, delivered at this program, in

any and all media now existing or hereafter developed, throughout the world.

• NERC reserves the right to revise titles in consultation with the presenter,

reassign the identified topic area, or edit the program summary for promotional

and program materials.

• You agree to be available to our communications team to provide content to help

promote your session at the conference.


THANKS!

Thank you for your interest in submitting a proposal for the SMPS Northeast Regional

Conference. If you have any further questions, please feel free to contact:

• Rebecca Roy at [email protected]

• Shelly Peckham at [email protected]

To present at the 2019 SMPS Northeast Regional Conference, please submit your

proposal by Monday, October 29, 2018, 5:00 PM E.T.

Email to:

Rebecca Roy

2019 SMPS NERC Programs Co-Chair

[email protected]

Please enter “2019 NERC Program Submission” in the subject line. All session proposal

files MUST be submitted electronically in PDF format and received by 5:00 PM E.T. on

the due date. Should you choose to link to a video or other supporting material, please

include these links in the PDF.

Best of luck!

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