NESCAFE START THE MOVEMENT A CASE STUDY BY STUDENT VILLAGE 2015

A case study by Student Village 2015

NESCAFE ASKED STUDENT VILLAGE TO CREATE A CAMPAIGN TO DRIVE NESCAFE CONSUMPTION IN A WAY THAT WOULD CREATE TALKABILITY AND MAKE A DIFFERENCE IN THE LIVES OF STUDENTS. THE ULTIMATE GOAL -MAKE STUDENTS FALL IN LOVEWITH NESCAFE.

THE APPROACH

A case study by Student Village 2015

A case study by Student Village 2015A case study by Student Village 2015

WHAT STUDENT VILLAGE NEEDED TO DO…ENGAGE WITH UNIVERSITY STUDENTS IN A FUN AND COOL WAY

CREATE AN INNOVATIVE SAMPLING SET UP

PROMOTE STUDENT CONNECTION OVER COFFEE

START A LASTING CONVERSATION BOTH ON THE GROUND AND ON SOCIAL MEDIA

TURN STUDENTS ON CAMPUS INTO NESCAFE LOYALISTS

A case study by Student Village 2015

STUDENT VILLAGE

RESEARCH SHOWED

STUDENTS WANT TO MAKE A

DIFFERENCEAND GET

INVOLVED IN PROJECTS THAT

HAVE A POSITIVEEFFECT ON OTHERS SO

NESCAFE HELPED THEM START THE

MOVEMENT

MARKET RESEARCH

A GIANT WALL WAS ERECTED ON CAMPUS,

COVERED WITH THOUSANDS OF

SAMPLES OF NESCAFE COFFEE

STARTING THE MOVEMENT

A case study by Student Village 2015

THE WALL LATER REVEALED AN INTERCAMPUS COMPETITION

THE WALL CREATED ANTICIPATION

AMONGST THE YOUTH, SETTING OFF A BUZZ ON

SOCIAL MEDIA

A case study by Student Village 2015

THE DAY FINALLY ARRIVED

CREATING THE LONGEST HUMAN CHAIN…

A case study by Student Village 2015

THE DAY WAS RECEIVED WITH GREAT EXCITEMENT

AND ANTICIPATION

DOUBLE HANDLED MUGS JOINED STUDENTS IN THE LONGEST HUMAN CHAIN.

THE CAMPAIGN TOOK PLACE ACROSS WITS, UJ

APK, AND TUT.

CHARITIES SUPPORTED ATTENDED TO SUPPORT

THEIR CAMPUS

A case study by Student Village 2015

SOCIAL ENGAGEMENTTHE CHAIN CONTINUED ON

SOCIAL MEDIA

EVERY SOCIAL MEDIA POST RECEIVED A FURTHER

DONATION TO THE CAMPUS’S CHARITY

RESULTS

THE HUMAN CHAIN INSPIRED THOUSANDS OF NESCAFE

MOMENTS SHARED BY STUDENTS.

THE EVENT BECAME A UNIQUE AND HIGHLY TALKED ABOUT CAMPUS RECORD AND WAS

FILLED WITH ENTERTAINMENT.

OVER 411,000 ML OF NESCAFE SERVED

THOUSANDS OF RANDS DONATED TO CAMPUSTHANKS TO NESCAFE

A case study by Student Village 2015

FIND MORE CASE STUDIES @ WWW.STUDENTMARKETING.CO.ZA CONTACT US @ SALES@STUDENTVILLAGE.CO.ZA

19 WEST STREET, HOUGHTON, 2198, JHB / PO BOX 432, MELROSE ARCH, 2076

A case study by Student Village 2015