The Boston Red Sox and The Boston Bruins are among the most venerable brands in

the world. Their fans are widely regarded as the most loyal, passionate and supportive in

all of sports. Affiliation with these teams generate results for the companies that build

ties to this active community.

NESN has been a pioneer in developing unique marketing integrations for our client

partners.

Our advertisers have many opportunities to be a part of the content of our programs. As

the title sponsor of an original program, pro-sports feature or segment on NESN, client’s

can integrate their message with unique and compelling content. We promote our

sponsors in high profile programming across the network, online through NESN.com

(New England’s most viewed regional sports news website) and, in many cases, with

outside media (radio, print and online).

NESN has numerous examples of partners who have successfully used NESN properties

to increase brand awareness. Companies such as WB Mason, TD Bank, Eastern Bank,

Ace Tickets and Olympia Sports use NESN as their core marketing vehicle. They return

to NESN year after year because of the significant return on investment NESN

programming delivers.

New England’s largest television network reaching almost 5 million homes in 8 DMA’s

Highest rated regional sports network in the country for baseball

Extended basic cable channel + distribution on all major satellite providers

Joint ownership – Boston Red Sox and Boston Bruins

Flagship station of the Boston Red Sox. 149 Red Sox games in the Boston DMA & all other

New England DMA’s, plus pre and post game shows

Flagship station of the 2011 Stanley Cup Champions the Boston Bruins: 70 Bruins regular

season and 7 playoff games exclusively

All NESN programming delivered in High Definition

NESN has the ability to cover seven DMA’s throughout New England – as one buy or by

individual market

Locally produced programs include NESN Daily, Beanpot Hockey, AT&T Schooled,

Hockey East, The Ultimate Red Sox Show, Sox Appeal, The Buzz, NESN Comedy All-Stars,

and more!

About NESN

NESN Coverage

Cable/Satellite Penetration in New England

92% of the homes in New England are wired for either

cable or satellite TV. That’s over 4.8 million homes!

Burlington DMA

328,050 homes

Springfield DMA

263,520 homes

Hartford DMA

1,007,490 homes

Presque Isle DMA

30,860 homes

Bangor DMA

143,650 homes

Portland DMA

407,560 homes

Boston DMA

2,393,960 homes

Providence DMA

626,800 homes

Albany DMA

69,470 homes

Boston Red Sox

Baseball on NESN

Our extended post game show, Red Sox Final provides bonus coverage of

the Sox with more highlights, news, and scores from around the league.

Red Sox Final also features in-studio player appearances as well as viewer

phone calls.

After the last inning, the action's just beginning. Extra Innings is NESN's

Red Sox post-game show, with EXTRA highlights, EXTRA interviews and

EXTRA analysis. W.B. Mason Extra Innings features in-studio guests,

including journalists and analysts, as well as on-field and clubhouse

interviews with players, coaches, and team management.

Watch Red Sox Gameday Live for a full hour before each Red Sox.

Host Tom Caron is joined by analysts and Hall of Famers Peter

Gammons, Dennis Eckersley and Jim Rice.

Original Red Sox Programming

Live reads

Title Sponsorships

Unique Promotions

Virtual Signage

Billboards

Feature sponsorships

Online components

Available Red Sox Elements

For select Virtual Signage games, NESN offers client’s the opportunity to have

prominent visibility in live action (behind home plate) for an entire inning of

play (also available for ½ innings).

Virtual Signage Sponsorship

2011 Stanley Cup Champions

The Boston Bruins on NESN

Thursdays at 10:30pm October- March

Every Thursday at 10:30 p.m., the gloves come off. Join Mike

Milbury, Andy Brickley and Jack Edwards as they debate the

hottest and most controversial issues in hockey on The Instigators.

These guys don’t pull any punches so don’t miss The Instigators

every Thursday night on NESN.

Saturdays at 6pm October- March

There’s a new show in town…… giving Bruins Fans a inside

look at the team on and off the ice. Hosted by Kathryn Tappen,

the show includes all the best surrounding the players and their

personalities, weekly interviews, a “Presidential Address”

discussion with

Cam Neely, new features, highlights, sounds bites, interviews

and off-ice stories.

NESN Original Programming

Keeping Bruins Fans Connected to the Game

10

Unique Branding Elements and

Marketing Opportunities

Live Reads

Title Sponsorships

Unique Promotions

Billboards

Virtual Signage

Feature Sponsorships

Digital Sponsorships

More Sponsor Opportunites

NESN.com section

take over

NESN Develops Customized Media and Marketing Solutions

Designed to Generate Results for Our Client Partners

For more information contact:

Louis Rivera

lrivera@nesn.com

617.927.1371