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P r e s e n t a t i o n b y

A R M AA N V E

• Nestlé S.A is a multinational packaged foods company founded and headquartered in Vevey, Switzerland

• Set up in 1866 by Henri Nestlé• The Indian subsidiary of the global FMCG major S.A.

• NESTLE house–Gurgaon, Haryana• Introduced the Maggi brand in 1982.

C a n d y a n d C h oc o l a t e :B a b y R u t hB u t t e r f i n g e rC a r l o s V ( ” t h e a u t h e n t i c M e x i c a n c h o c o l a t e b a r ” )C h u n k yN e s t l e C r u n c hN i p sR a i s i n e t sR u n t sS w e e t t a r t sK i t - k a tB a r o n e

Fro z e n Fo o d s :L e a n C u i s i n e ( f r o z e n m e a l s )H o t Po c k e t s ( s a n d w i c h e s )

Ba k i n g :L a L e c h e r a ( s w e e t e n e d c o n d e n s e d m i l k )L i b b y ’ s P u m p k i nN e s t l e To l l h o u s e M o r s e l s a n d b a k i n g i n g r e d i e n t s

Ice Cream:Dreyer’s (ice creams, frozen yogurts, frozen fruit bars)Nestle Push-UpsThe Skinny Cow (ice cream treats)

Pet food:AlpoFrosty Paws (dog ice cream treats)GourmetOne

Beverages:Coffee-MateJamba (bottled smoothies and juices)Milo Powdered Beverage and Ready-to-DrinkNescaféNesquikNesteaNestle Juicy Juice 100% fruit juicesNestle Milk Chocolate

Specialty items: Maggi SeasoningsMaggi Taste of Asia

Infant Formula:Nestle Good StartBaby Foods:CerelacNestum

Bottled Water:ArrowheadPerrierPure LifeVittel

introduction

• Worldwide leader in flavor and meal enhancement.

• 100-year-old Nestlé brand.• came into existence in 1872.

Anvesh_Sharma

timeline

The original company came into existence in

Switzerland, when Julius

Maggi took over his father's mill.

1872 Maggi merged

with Nestlé NESTLE

introduced Maggi brand in INDIA.

1947 1982

Segmentation of the market on the basis of

lifestyle andeating habits of the Indian consumer.

Target audience are

I. Kids II. YouthIII.Working women

Positioned their product with the well known slogan

• “2minute noodles” • “taste bhi health bhi”• “Easy to cook, good to eat”

Positioned their product as to get fast relief from hunger.

Taglines like 'Mummy, bhookh lagi hai’'Bas 2-Minute,''Fast to Cook Good to Eat’

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