A Grassroots Driven “Can”paign to IncreaseCommunity Recycling

Mt. BierstadtBlock, Deters, Oppor, Kremer

HOW CAN A SINGLE SOLUTION

ADDRESS THE UNIQUENESS AND

REQUIREMENTS OF EACH COMMUNITY?

Developing the Solution

Goals and Objectives:• Simple• Local Adaptability• Scalable• Low Cost• Sustainable• Drive Action

HOW CAN A SINGLE SOLUTION

ADDRESS THE UNIQUENESS AND

REQUIREMENTS OF EACH COMMUNITY?

Developing a Sustainable Solution

The Support(Education)

The Driver(Contest)

The Action(Movement)

does

not

effec

tivel

y dr

ive

Agenda

• Contest: The Community Project• Support Channels• Financials• The Movement: Looking to the Future• Assessment of Goals/Objectives

• Locale-specific Recycling Contest

• Ideas pulled from community

• Product / Process / Policy

• “What would it take for me and my neighbors to recycle more often?”

• Project Manager• Ball / CVP Liaison• Decisions include:– Drive participation– Rollout / Contest timeline– Judging submissions– Winner’s award– Implementation

Champion

Project Workbook

Project Workbook

Project Workbook

Project Workbook

Municipality Awareness

• Communities inherently different

• Media channel guidance– Newspaper– Radio– Printed Materials– Community Events / Rallies– Fundraising Campaigns– Social Media

Digital Toolbox

• CVP website– Push contest to municipalities

• CanU.org– Pulls participants from the community

• Social media– Supports contest and educate participants

CVP Partnership

CVP Partnership

• Push to municipalities

• Education for community champions

• Resource for recycling facts

• Case studies of best practices

WWW.CANU.ORG

Education

The Community Project Digital Headquarters

Forums

• Metal Can Facts and Myths• How Recycling Works

• Recycling Facts• Best Practices

• Rules / Regulations• Evaluation Criteria

• Participants will create a profile • Idea submission

• Participant driven interaction• Contest questions Q & A

Digital Toolbox

Digital Toolbox

• Social media hub • Recycling facts and trivia• Discussions and conversations• Share with friends and family

Digital Toolbox

Digital Toolbox

• Can facts and recycling Tweets of the day• Contest updates• Tool for conversations• Hashtag campaigns

• Social media hub • Can and recycling facts and trivia• Discussions and conversations• Share with friends and family

Why Education?

• Groundwork to sustain movement • Without understanding the problem, no urge

to recycle• Target solutions to specific problems• Promote benefits of using

metal cans

Financials

Rollout Costs• Ball employee Time (1,000hr) $30,000

Workbook assembly Assisting CVP

• Build of CanU.org site $100,000• CVP admin (1,000hr) $25,000

Community outreach Continual support

Total Cost$155,000

Municipality Costs• Employee Time (600hr) $30,000

Community outreach Securing donations Judging submissions

• Printing materials $1,000• Distribution of materials $1,000Total Cost$32,000

Bottom Line: Municipalities can reduce contest costs by using volunteers, interns, and receiving in-kind donations

WWW.CANU.ORG

Just the Beginning…

• Learning Tool

• A little more of this, a little less of that

• Ball’s investment

The Support

The Driver

The Action

does

not

effec

tivel

y dr

ive

Education

Contest

Movement

Sustainable Solution Developed

Education

Contest

Movement

Movement

MovementMovement

Mainstream becomes

Assessment of Goals / Objectives

Goal

Simple

Local Adaptability

Scalable

Sustainable

Low Cost

Drive Action

Why ? • Pull, not push

• Energized through sense of community

• Future• Low risk and exit plan• Room for development beyond initial contest

Thank You