Netcentrex Converged IP Communications

Triple Play Symposium:A Vision for the Triple/Quad

Play Connected Home

Tim Phillips,General Manager for Triple Play,

Netcentrex

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Snap Poll: Who Has Triple/Quad Play?

• Answer:

• All of you do!

• You all have a telephone, mobile handset, internet access, and a TV

• You have voice, video, and data

• So, for a basic definition, you all have triple/quad play

• But Triple/Quad Play Should Be More Than This, Right?

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Basic Triple/Quad Play Is 1 + 1 + 1

•Basic triple play bundles: voice, video & data• Example 1: PSTN + DSL + Satellite TV all in one bill

• Example 2: VoCable + Cable Modem Broadband + Cable TV all in one bill

• The 1 + 1 + 1 approach • Focuses on triple/quad play bundle availability from one or more

partnering providers

• Limited integration of either subscriber or operator equipment

• Limited service customization available

• Limited roadmap for future services

• Major subscriber benefit is getting one bill and perhaps minor discounts

• Pre-emptive move for operators designed to reduce customer churn

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Advanced Triple/Quad Play Is Integrated,Intuitive, and Service-Enabling

Integration of Operatorand User Equipment

ARPU Boosting Applications & Service Creation Platform

Integrated Subscriber Experience

User-Friendly Interfaces

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Advanced Triple Play Integrates Operator Equipment

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Advanced Triple/Quad Play Convergesthe Devices in the Connected Home

Mobile

VoIP

PSTN

EDGE

VIDEO TELEPHONY IP TELEPHONY

VIDEO MAILTRIPLE PLAY PORTAL

VIDEO CONFERENCING

DSL

WiFi

Cable

PLC

FIXED/MOBILE CONVERGENT APPLICATIONS

MULTI-DEVICE SUPPORT

FTTH

VIDEO SERVICE BROKER

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Requirements for Live IPTV

• Video stream agnostic

• SDTV / HDTV

• MPEG2 / MPEG4-AVC

• Headend ecosystem

• Open to all the main encoders and turnarounds vendors

• Set-Top-Box flexibility

• Open to all the main Set-Top-Box vendors

• Middleware is browser based, optimized on Opera, Espial, etc.

• Can be easily ported to any STBs with enough power to run browser

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Key Features of an IPTV Middleware Client

• Ease of Use• Intuative user interface

• Personalization• Language selection and skin selection

• Font size and “accessibility mode”

• Parental Control• Fine grained access control

• Flexible permission system

• Extendable Catalog System• VOD/radio/TV/music/games catalog

• Simple navigation

• Quality & admittances rating aware

• Browse Based Activities• TV-friendly web browsing

• RSS news reader

• Bookmarks catalog

• Gaming

• Messaging• On-screen message notification

• Unicast or multicast message delivery

• Conditional/filtered message delivery

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Intuitive Electronic Program Guide• Easy-to-use & intuitive• Customizable & skinable• Connected to EPG XML data server

• EPG import (tvData/Tribune)• VOD import/export (Cablelabs XML packages)

• Client side rendering and cashing • Incremental loading • Reminder (TV alert, SMS alert)• PVR control

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Key Features of an IPTV Middleware Server

• Open Standards / Open Interfaces• Runs on Linux

• SOAP / Web Services based APIs

• Uses Any J2EE compliant application server

• Powerful & Secure• Scalable, clusterable

• Large # of STBs per server blade

• 2 Level, clusterable, server-side caching

• Utilizes client tier caching

• Failover from both server & client side

• Powerful Management Interface• Web-based user interface

• User dependant language selection

• Customizable data presentation

• Zone, account, profile & STB specific service definitions

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• Fast Zapping Channel barConvenience & enhanced user-experience

• TV Banner

Live TV With Banner Support

Program Name

Temporal Bar

Program DescriptionNext Show

Information Zapping

TV Channel

Channel Name

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Support for VOD and DRM

• Open to main VOD vendors

• Support for main DRM/CA/CAM

User-friendly VoD

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PVR and Time-Shifting Are Must-Haves

• Trick Play: Play / Pause / Forward / Fast Forward / Rewind / Fast Rewind / Instant Replay

• Pause Live TV

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Integrated Triple Play Telephony

• Caller ID on TV

• Call history voice & video

• TV-based voice mail retrieval

• Message waiting indication on TV

• TV/PC-based click-to-talk from directory

• TV-based video calling and conferencing

• TV-based video mail

• Video 3G interconnection

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Support for IP Phones, Video Phones, and MobileDevices for Video, Dual-Mode, and Quad Play

SOHO

WiFi Mobile/Dual-Mode

Video Calling & Conferencing

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Quad Play Solutions Will Need to Supportthe Virtual Service Provider (VSP) Model

• A single system hosting the Quad Play solution for different Virtual Service Providers (VSPs), each delivering their own service bundles to their subscribers

• Extends the concept of MVNO (mobile domain) and Virtual ASP (ISP and hosted enterprise domain) into the IPTV/Quad Play domain

• Shared investment between several service providers and across several territories/markets

VirtualService

Provider 1

VirtualService

Provider 1

Quad Play Platform ProviderQuad Play Platform Provider

Service 1bService 1bService1

aService1

a

VSP2VSP2 VSP3VSP3

Service 2Service 2 Service 3Service 3

• Reduces service provider CAPEX and OPEX requirements• Removes barriers to entry for Quad Play services

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The Emerging Video Content Value ChainThe Emerging Video Content Value Chain

IP Network Operator

ServiceBroker

HostingProvider

ServiceLogic Provider

ContentProvider

PromptsPicturesVideos

FTP

VXMLPHPFTP

• Content storage• Production platform

IP

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A Video Service Broker Will Be Required toSearch/Navigate Multiple Forms of Media/Video

Subscribers- How to access real-time content ?- What content is available?- What does it cost?

PC/Webcam

Video phone

Mobile

Users

CONTENT PROVIDERS- How do I deliver content ?- How do I develop once for all network/terminals ?- How do I get paid for my content ?

Content Providers

Customer care

Dating

Forecast

Astrology

Community

- How to simplify service access?- How to help end-users find current services?- How to select new services?

Voice & Video TelephonyService Provider

Mobile and FixedMobile and FixedIP NetworksIP Networks

SERVICE PROVIDERS- How to provide content to all my users ? - How to connect end-users and content providers?- How to enable partner revenue sharing and user billing?

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Multi-Device Video Service Broker Example

PC/Webcam

Video phone

Mobile

Voice & Video TelephonyService Provider

Content Providers

WEATHER

NEWS

Dial 4112

Dial 4112

Dial 4112Forecast

Dating

AstrologyCustomer Care

Community

News

TV

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Finally, a Common IP Triple Play Network Should Become a Platform For Continual Service CreationFinally, a Common IP Triple Play Network Should Become a Platform For Continual Service Creation

E-Commerce/Entertainment

IP Network

Community Security

Video Meetings

Video Dating

FamilyMonitoring

Local Content

Games

eHealthcareMedical alert and eDoctor

Community Services

Community Info