General Aspects

Type of Service or Product: Netflix, Inc. an providing of on-demand Internet streaming media available to viewers in

North and South America, the Caribbean, and parts of Europe.

Brand: Netflix Advertising

Media: Internet and Television

Creative Briefing Target Audience:Adults who has access to internet

andwish to watch movies.

Desired Positioning: Making Netflix very popular and have more subscribers

Key Promise or Benefit: Movies and series.

Comunication Tone: Emotional

Message Analysis

What does it said? That the costumer can watch Netflix everywhere at any time online.

How is it said? Throught the situation that the woman knows every episode of the season´s series because she wathed them on Netflix through her computer,

phone, ipad in her work, home, and the mall

Whom it is adressed to? To those adults who like watching movies and series with their family.

Concept Slogan

What is the concept chosen to differentiate the product

or service?

It is kind of a joke because of the way you can watch movies through Netflix

online by phones, ipads, computers and consoles

What is the slogan?

Watch Responsibly

Creative Execution

Characters:

• The couple, and their friends.

Images:

• Girlfriend watching series´ chapter in home, bed, bus, and work.

Texts:

• Netflix. Watch Responsibly

Illustrations:

• A couple watching their favorite series and how the girlfriend has skipped ahead through the episodes by watching them all the time.

Personal Opinion 0 Personally, I completely recommend the use of Netflix for

people who like watch TV series and movies. Is the best way to rent movies and brings the family together. Its advertisement campaign has been perfect.

Good or Bad Advertisiment? 0 Netflix has good

advertisement, some of them funny and other ones very emotional, but it express their servces and ideas perfectly.