Company Overview

Company Overview

Direct Competitors

Direct Competitors

Indirect Competitors:

Redbox

•Products: DVDs & videogames

•Advertising: Attached with McDonalds, Internet ads,

email

•Distribution: 27,000 kiosks nationwide

•Promotional Strategy: free rentals to new customers,

allows you to find closest kiosk via website

•On call customer service 24/7

Indirect Competitors:

Bestbuy

•Products: TV, video, phones, camcorders, computers,

etc.

•Advertising: TV commercials, subscriptions, emails,

billboards, weekly ads

•Distribution: retail stores and BestBuy.com

•Promotional strategy: Reward Zone program.

Customers earn 1 point for every $1 spent

•Offers online and on the phone customer service

Environmental Analysis

Environmental Analysis