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What’s New with WebTrends7

January 2005

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Getting the complete view of your web results

WebTrends is committed to providing you a comprehensive view into your business, and making it easier for you to accelerate your results.

Campaign Performance

Search Engine Results

Content Effectiveness

Navigation Analysis

CustomerSelf-Service

Commerce Analysis

AudienceSegmentation

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New Enhancements to WebTrends 7

Campaign Performance

Search Engine Results

Audience Segmentation

Campaign Performance

Search Engine Results

Content Effectiveness

Navigation Analysis

CustomerSelf-Service

Commerce Analysis

AudienceSegmentation

NetIQ Confidential - Internal Use Only

Email Campaign Performance - Visually pinpoint where email campaigns are losing prospects with integrated email-web analytics

• View your metrics right over the email creative itself

• Advanced Email 5 point conversion report

Search Marketing - Determine the effect that search engine rank has on revenue

• Combine Organic and Paid metrics in a single report

• Integrate with insight from other application to include ranking

Audience Segmentation - Easily identify profitable visitor segments and visually compare their behavior and conversion

• Take advantage of predefined segments (New & Repeat Visitors, First time and Repeat Buyers) against any report or create your own custom report

• Now take advantage of these new segments directly in SmartView

Extending WebTrends 7 with Unmatched Conversion Analytics

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Problem:

• 66% of marketing executives use clickthroughs to measure ROI*

• Multiple metrics from multiple applications

• Difficult for marketers to act on results

Solution: WebTrends + ExactTarget See all performance metrics right

on your email Complete Scenario Analysis from

Open to Sale Compare email performance to

your other campaigns in one easy to interpret drilldown report

Email:Pinpoint where your email is losing prospects

*Jupiter Research “Cautiously Closed Loop”, March 2004

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Integrated Email-Web

Analytics“The objectives we've outlined for our web site and our email marketing programs are the same: to develop relationships with consumers, reinforce loyalty to our brands, and ultimately drive sales.”

“For the first time, we'll be able to measure the effectiveness of these touch points and analyze consumer behavior in an integrated manner.”

Joel Reimer, Manager of Interactive Marketing, The Scotts Company

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Search:Determine the effect rank has on revenue

Problem: Difficult to correlate the pay off

of an improved ranking Multiple metrics from multiple

applications Multiple tags from multiple

vendors

Solution: WebTrends + WebPosition First report to tie rank to

revenue One resource for complete

view into search results Easily stay on top of changing

rankings and their effect

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Integrated SEO Solution"We used to deploy several different tools to measure and track organic, paid and shopping engine rankings. But now with the integrated WebTrends / WebPosition solution, we have a complete closed-loop solution to easily measure and track the full lifecycle of our search engine marketing efforts.”

Kent Lewis

President, Anvil Media & recognized SEO expert

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Segmentation:Easily Identify which Segments Drive Business

Problem: Business optimization does

not occur in aggregate Segmentation approaches

vary by customer Behavioral differences must

be visually intuitive

Solution:

WebTrends SmartView segmentation

Persistent, customer-driven segmentation

Segments can be easily correlated with most reporting categories

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Problem: Analytics solutions are

weak on custom reporting Vendor involvement or

complex VB-script/SQL knowledge required

Solution: WebTrends Custom Reports Easy-to-access, wizard-

based custom report interface

Reports are immediately available within the WebTrends desktop for all users

Easily extend data in SmartReports

Interactive and Accessible Custom Reports: Create Any Report on the Fly

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Interactive and AccessibleSmartReports Database: Client Side Database Reporting

Problem: ASP-based data warehouses are

difficult and expensive to access Integration of sensitive data with

ASPs requires transmission of the data to a third party

Solution WebTrends SmartReports

Database A client-side database for easy,

local, wizard-based data integration Viewable as pre-formatted

WebTrends SmartReports for Microsoft Excel, or through any BI tool.

Integrated menu and toolbar in Excel for one-click updating of real-time data

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Interactive and AccessibleAd Hoc Query: Refine Your Results on the Fly

Problem: Web analytics provide

mountains of data Difficult to receive precise

answers

Solution: WebTrends Ad Hoc Query Refine any WebTrends report Set conditions and operators to

probe deeper into your results Quickly pinpoint the precise

factors influencing your web results

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Additional enhancementsHelping you get the most out of WebTrends

WebTrends Resource Center: Getting Started and How To Guides –

Leverage resources to help you get WebTrends implemented quickly to meet your primary business objectives

Business tools to help you interpret and create valuable WebTrends Reports – Access demos by industry professionals, case studies, online training and business resources to help you leverage WebTrends to improve your marketing efforts, conversion and site design.

Benefits: Get WebTrends up and running quickly Understand where to focus your efforts and

how to take advantage of results immediately

Leverage WebTrends expertise to understand how to optimize your site for improved acquisition, conversion and retention of your prospects and customers.