+ All Categories
Home > Economy & Finance > Nets Day 2014 Finland Selfors customer loyalty_nets

Nets Day 2014 Finland Selfors customer loyalty_nets

Date post: 18-Dec-2014
Category:
Upload: nets
View: 52 times
Download: 2 times
Share this document with a friend
Description:
How to improve customer loyalty with Nets card linked services.
14
Transcript
Page 1: Nets Day 2014 Finland Selfors customer loyalty_nets
Page 2: Nets Day 2014 Finland Selfors customer loyalty_nets

PARADIGMATIC QUANTUM LEAPS: THE FUTURE OF PAYMENTS, COMMERCE AND DIGITAL VALUES FROM AN OMNI-CHANNEL, BIG DATA PERSPECTIVE IN THE AGE OF CLOUD BASED SERVICES Investigating the changing bank-merchant-consumer ecosystem deriving from digitalisation of user interfaces, legacy infrastructure and convergence of virtual and real shopping identities into virtureality, preventing disintermediation and redefining consumerism for the 21st century

Page 3: Nets Day 2014 Finland Selfors customer loyalty_nets

HOW TO IMPROVE CUSTOMER LOYALTY WITH NETS CARD LINKED SERVICES

10.09.2014 Jørgen Selfors, Loyalty & Information Services

Page 4: Nets Day 2014 Finland Selfors customer loyalty_nets
Page 5: Nets Day 2014 Finland Selfors customer loyalty_nets
Page 6: Nets Day 2014 Finland Selfors customer loyalty_nets

One year of Direct Marketing!

96,3 kg paper 19 260 A4 sheets 240 EUR worth of paper

Page 7: Nets Day 2014 Finland Selfors customer loyalty_nets

Kilde: Colloquy.

Page 8: Nets Day 2014 Finland Selfors customer loyalty_nets

Authentication & Authorisation

Who’s this customer?

What is this customer entitled to?

Page 9: Nets Day 2014 Finland Selfors customer loyalty_nets

Kilde: Forbes.

Forbes’ six reason why card-linked offers are the future 1. Card-linked offers are incredibly simple 2. Card-linked offers solve problems for both the merchant

and the shopper. 3. Merchants can selectively target consumers based on

purchase history. 4. The benefits of the card-linked offer haven’t gone

unnoticed 5. Other card-linked offer companies have been growing

fast. 6. This burgeoning popularity has gotten investors

interested

Page 10: Nets Day 2014 Finland Selfors customer loyalty_nets
Page 11: Nets Day 2014 Finland Selfors customer loyalty_nets

Kahvi-Jørgen 8 of 10 stamps No sugar please

Eurobonus-Jørgen EBG123456789 Favourite seat: 11A

HKL-Jørgen Valid to 070414 VISA token XXXX

Page 12: Nets Day 2014 Finland Selfors customer loyalty_nets
Page 13: Nets Day 2014 Finland Selfors customer loyalty_nets

Drum roll please

Page 14: Nets Day 2014 Finland Selfors customer loyalty_nets

Recommended