NetSprint

Products, Competences, Ideas.

NetSprint is a part of Mecom Group plc – bought in 2006 by Edda Media AS

10 years of experience in Search Technology, Contextual Ads & Media Monitoring for both business and public sector.

Reputable international & domestic customers (8 countries): media companies, publishers, portals, corporations, e-stores, directories, yellow & white pages, classified ads, many others.

NetSprint competences

NetSprint competences

• Contextual Advertising:

– In Poland: the biggest alternative to Google AdSense.

– 7 other markets (with a local partners): 1st/2nd postion on local PPC market or a potential to reach it.

• Enterprise Search:

– Information Access Platform & SEOfriend - search technology and text analysis to help publishers to better monetize their content (clients in 4 countries).

• NewsPoint:

– Leader of internet monitoring (including Social Media)

International activities

Contextual Ads Network (nsContext)Information Access Platform (IAP)

Legend:

Poland, Warsaw - headquarter

Ukraine (IAP launch soon)

Denmark

Bulgaria, Romania

Lithuania, Latvia, Estonia

Norway

Adkontekst.pl

• The greatest alternative network to Google Adsense in Poland

• 31 % growth of revenues

• Reach above 90 %* (more than 15,9 million Polish Internet users)

• Reputable publishers - more than 1100 partners who display ads on thousands of unique domains.

• Several thousand advertisers

• A contextual system that analyses website content on-line and chooses the best ads

nsContext (international)

Market position

• 7 countries (Poland, Norway, Denmark, Lithuania, Latvia, Bulgaria, Romania)

Product development

• Advanced semantic analyses module

• Adding behavioral targeting

• Self-service tool (CPC model and flat fee model)

• Social ads

• Context engine (contextual display ads)

Advertising products

Adkontekst Text Box – text ads displayed in search results (by keywords and phrases) and partner websites – matched with the content and style of websites.

Adkontekst Image – image and text ads, 72x60 px, published in partner websites, matching contextually the content and website character.

Adkontekst Exclusive – image and text ads matched contextually to the website content and features, displayed in the website content.

Adkontekst Intertext – text box or Exclusive or Flash ads matching keywords highlighted in the website’s content. The ad is displayed as a new layer upon hovering over the keyword in bold.

Advertising products

Adkontekst Flash – image ads (swf), rectangle format 300 x 250 pixels, displayed in the Intertext channel.

Adkontekst Banner – image ad published in contextual boxes. Available dimensions of image elements (up to 50 kB): formats 250x250; 300x250; 336x280; 160x600; 728x100

Adkontekst Image

Adkontekst Image – image and text ads with 72x60 px images (multiple ads in a placement). Text specifications and CPC the same as with text ads

Enterprise Search

Product development

•Significant development of IAP modules and performance (up to 400.000.000 docs/1.000 QPS)

•Useful webpanels (statistics, keyword management, search scenarios)

•Strong focus on Search Engine Optimisation

•Business integration with SEOfriend (a tool for editors)

Federated Search

SEE AVAILABLE PRODUCTS

DISCOVER ARTICLES

SEE OTHER USERS’ OPINIONS REGARDING THE PRODUCT (UGC)

Related Content

Related Content module(„see also…”) helps to find, gather and presents links and documents related to

an article that user reads at the moment.

Related Content mechanizm contextually matches the Content using keyword

extraction.

Headline

Related Content

UGC

Content of an article

Topic Pages

Topic Pages:

The module gives an opportunity to create

dynamically topic pages, vortals, vertical websites

on a specified subject, being a treasure trove of information and a great

SEO tool at the same time.

Тopic Pages: [A] [B] [C] [D] [E] [F] [G] [H] [I] [J] [K]] [L] [M] [N] [O] [P [Q] [R] [S] [T] [U][W] [Z]

Topic: [M] – Microsoft Corporation

Images, pictures

Content of Wikipedia

UGC

List of articles, feuilletons, paid-content (archive)

Video Ads

SEO Strategy incudes SEO phrases

RelatedContent /

TopicsAudit and

adjusments of CMS

Topic Pages

Helps to write the „SEO-friendly” way

Other SEO adjustmentOptimal usage of

publisher’s archive

Crosslinking

SEOfriend

Search Engine Optimalization concept

SEO strategy support - SEOfriend

The goal of SEOFriend:

to provide journalists with detailed valuable guidelines of what they can improve in the article in order to increase its

SEO friendliness and consistency with SEO strategy of a website

(specified by a predefined set of phrases)

16

Journalist NetSprint SEO FRIEND

SEOfriend

Support for SEO strategy - SEOfriend

Editor creates an article in CMS

SEOfriend analyzes it, ranks and gives recomendations

Editor decides whether text’s rank is high enough to go online

Editor applies changes to the article

ON-LINE

NewsPoint

• NewsPoint Monitor and NewsPoint social media

• NewsPoint Social Media in Norway and Lithuania

• Facebook, Twitter, all kind of forums and blog platforms, shop comparison websites are monitored

Studies of Duncan Watts from Yahoo Labs:

„Small world problem” Kim Kardashian vs.

multiple “ordinary” users of Twitter.com (or how to start social epidemics)

Exercising influence – song popularity vs. number of downloads

Source: April 14, 2010, Advertising Age

The nature of social media

Where do opinions come from?

Data from NewsPoint Social Media of 18 November 2010, 4882 profiles, last 50 profile threads, Posts not older than 1 July 2010

Monitoring, statistics, analyses

POLAND NORWAY

Blogs (sites)

Forums (sites)

Microblogs (sites)

Price comparison websites (sites)

Communities – Facebook (profiles)

Thank you for your attention

Artur BanachPresident of the Board

NETSPRINT.PL SP. Z O.O.BIEŻANOWSKA ST.7, 02-655

WARSAWPHONE: +48 22 844 49 90 #110ARTUR.BANACH@NETSPRINT.PL