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| Session Two | Network Mapping + Fundraising Advocates
| Session Two | Network Mapping + Fundraising Advocates
OBJECTIVES
- Start a network map for your organization
- Identify fundraising advocates within your network
- Prepare your Fundraising Advocates for success
Agenda1. Introduction + Reminders
2. Map your Network
3. Network Outreach + Preparing your Fundraising
Advocates
4. Next Steps
5. Q&A
Meet Your Team
Anna Juszczak
Program Fellow
Megan DeSisti
Program Associate - New Partner Support
Jasmine Adams
Program Officer: Learning &
Engagement
Webinar Guidelines
• Share comments in the chat box
• Ask questions using the Q&A tool
• Leave the webinar + rejoin if you experience any audio/technical issues
• Don’t hesitate to ask questions
• All of the webinar recordings will be available on the Accelerator Hub page!
Watch recording on Accelerator Hub page, all training recordings will be available within 12 hours of the live webinar
Don’t miss the Feb. 28 deadline!
“The power of crowdfunding isn’t in the funding, it’s in the crowd.”
MARI KURAISHIGlobalGiving Co-Founder
A group of interconnected people
Network
A visualization of your connections in an effort to
grow your base of supporters
Network Mapping
• To know your audience + how/where to reach them
• To identify opportunities to engage your network
• To identify opportunities to expand your reach and
enhance visibility through existing networks
Why Map Your Network?
Who is in your network?
Your network is bigger than you think!
● Board members● Volunteers● Local business
owners● Community
Foundations● Staff + Alumni ● Family + Friends● Diaspora ● Leaders in the
industry ● Religious Institutions
Primary
Secondary
Tertiary
“Make long lists of your team’s network—this
includes people that can make donations, but also
people who have access to larger networks. ”
HANNAH SKLAR, CREAMOS, GUATEMALA
Agenda1. Introduction
2. Map your Network
3. Network Outreach + Preparing your Fundraising
Advocates
4. Next Steps
5. Q&A
It’s Network Mapping Time!
ACTIVITY
ACTIVITY
Within each network category, write down the names of people you know
(2 minutes)Everyone’s map will look different and that’s perfectly okay!
Part One
And that’s OKAY.
Not everyone in your network will be a donor
ACTIVITY
For each name on your network map, assign a letter from the key (30 seconds)
Part Two
Who is a Fundraising Advocate?
Fundraising Advocates are individuals who become part of your fundraising team
● They build trust in your organization
● Bring in new supporters
● Act as your brand ambassadors
1They have a
large network of friends, family, etc
2They are
passionate and positive about your cause and
interested in your work
3They know your story
and can act as brand
ambassadors
4You are
comfortable asking them
to help
5They have the time
and willingness
to work
ACTIVITY
Star the network members who could serve as “fundraising advocates” for your organization
(15 seconds)
Part Three
Network Mapping Tips
• Useful beyond your crowdfunding campaign
• Do as a team!
• Set aside at least 30 minutes-an hour!
• Repeat every 6-12 months or when a new person joins the organisation
Agenda1. Introduction
2. Map your Network
3. Network Outreach + Preparing your Fundraising
Advocates
4. Next Steps
5. Q&A
How to engage the GETTERS?
“Make sure your advocates and your networks are fully engaged in the effort and in place well in advance of the launch.”
Project Leader for Vision Health International$10,560 from 77 donors
• In-person meeting• Phone call
• In-person event
Approaching Your Network
• How will you make each individual feel invested and excited to be an advocate?
• Keep it personal
• Answer any questions they might have
• Provide them with resources and tools they might need
Draft Your Request and Pitch
Example of outreach to advocates
GlobalGiving Fundraiser Tool
RECAP: Fundraising advocatesYour voice in the crowd
Pick Your Team
Make a personal ask to fundraising
advocates.
Give Them Tools Say Thanks
Check in with your advocates and say
Thank you!
Provide them with tools, resources and
how to set up a fundraiser.
Thanking Your Donors
Agenda1. Introduction
2. Map your Network
3. Network Outreach + Preparing your Fundraising
Advocates
4. Next Steps
5. Q&A
NEXT STEPS
Once you’ve mapped your network, draft a personalized message to a potential donor.
1. If you haven’t already, join the Accelerator Facebook group!2. Create a Facebook post with your message. Remember to:
Be personal and make your donor feel special. Tell them how much of a difference their support has made (if they have donated before) or will make.
3. Use Sample Email Template on Accelerator Hub as a guideline!
Don’t miss the Feb. 28 deadline!
Watch recording on Accelerator Hub page
