Information Security Level 2 – Sensitive © 2012 – Proprietary and Confidential Information of Amdocs
Network Solutions Radio Access Network (RAN) TELEBRASIL September 9th, 2014
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Marcos Sena, Diretor de Vendas
Information Security Level 2 – Sensitive © 2012 – Proprietary and Confidential Information of Amdocs
Radio Access Network Drivers
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Information Security Level 2 – Sensitive © 2012 – Proprietary and Confidential Information of Amdocs
Radio Access Networks need to evolve
12x data growth
ARPU will rise by just 2.5%
44% increase in CAPEX
Only 11% new revenues from
M2M etc.
Growing customer expectations Challenging network economics
Networks cost increases outstrip revenue growth
Any content on any device at
any time
High quality is expected
quality
Seamless provisioning across any
device
4x more data for the same
cost
Networks in 2018
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Radio Access Network Complexity
4
2010 Simple 2G, 3G networks LTE coming on stream
7 cells in busiest 1km2 area
Simple 2G & 3G networks with 2
carriers
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Radio Access Network Complexity
5
2016 18x mobile data growth
2G, 3G, LTE & Small cells 42 cells in busiest 1km2 area
Cell density increases 6x
2G, 3G & LTE networks with multiple carriers
Busiest 200x200m area needs 6 cells
with 3 carriers
Complex interactions between
HetNet layers
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Radio Access Networks
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Extend Customer Experience to the Network
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Train Station High data revenues Low revenue area
but high ARPU customers work here
Connect the dots between BSS, the RAN and QoE
Tourist Location High roaming revenues
Customer Value Driven
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Network performance KPIs identify, diagnose and resolve
problems only at a network level.
Network performance driven Customer value driven
Geo-located customer experience and revenue data identify,
diagnose and resolve problems at a geographic, customer and
network level.
Poor indoor coverage for
corporate customer
Poor throughput
for VIP customer
Coverage hole
Network status is
green
Focus on maximizing customer QoE
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Multi-vendor Optimization Platform
Automatic Intelligence Correlation
Mediation
Geo-location
Self-Optimizing Networks
KPI Analytics Radio Network Analytics
Visualization, Dashboards and Reports
RAN Configuration
RAN Performance
RAN Call traces Customer Value
Customer Experience Analytics
Vendor Agnostic
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Self-Optimizing Networks
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Reduce OPEX Cut manual tasks by
60%
Improve Experience Cut dropped voice calls by
20%
Delay CAPEX Increase data throughput by
10%
Vendor agnostic Not tied to a network equipment
vendor or technology.
Maximize network potential Proven centralised, software
driven, automated optimisation of the radio access network.
Customer value driven Leverages customer
experience, location and value to focus optimization.
Software driven automation
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Delivering Proven Operator Impact
NETWORK & CUSTOMER DRIVERS Pressure on CAPEX and OPEX >50% of
spend is in RAN
Scarce engineering skills
10x Growth in RAN size and complexity
Customer traffic to increase by >500%
>80% of problems in RAN
>40% of experience is network
PROVEN OPERATOR IMPACT
Delay Network CAPEX Increase data throughput by
10% Tier 1 European operator
Speed up Deployments Streamline workflows to
speed up rollouts by
10x Tier 1 NA operator
Improve Quality Reduce day one RAN
quality issues by
70% Tier 1 NA operator
Improve Experience Cut corporate customer experience problems by
75% Tier 1 European operator
Plan, Build, Launch Maintain, Operate Control / Monetize / Manage & optimize
Build Plan Launch Maximize Customer Experience
Increase Network ROI
Deploy new technologies quickly
and efficiently
Ensure new network investment delivers
maximum ROI
Deliver a high quality network experience
on day one
Understand, Improve & Differentiate on
Experience
Optimize network performance and
capacity
Analyze
Analysis
Assess network & impact customer
experience
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A Complete Set of Radio Access Offerings
Prod
uct
RAN
Ser
vice
s
Network Planning Analysis Launch Optimization On-going Management & Optimization
Pre-launch Optimization
Managed Network
Acceptance
Post-launch Optimization
Network Expansion Planning
Networks performance vs Subscriber
revenues
Revenue maps & business targets
Smart Cell Placement
Small cells rollout
solution
Network Management &
Optimization
Customer Experience
Improvement
Network Performance Improvement
Strategic Capacity Maximization
Net
wor
k Li
fecy
cle Plan, Build, Launch Maintain, Operate
Control / Monetize / Manage & optimize
Build Plan Launch Maximize Customer Experience
Increase Network ROI
Deploy new technologies quickly
and efficiently
Ensure new network investment delivers
maximum ROI
Deliver a high quality network experience
on day one
Understand, Improve & Differentiate on
Experience
Optimize network performance and
capacity
Analyze
Analysis
Assess network & impact customer
experience
Self-Optimizing Networks
Automatic Intelligent
Correlation
Customer Experience
Analytics (GEO)
Network Acceptance Benchmarking
Small Cells / Smart Cell Placement
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Assess Customer Experience
Asses the quality of network experience
delivered to key corporate customers at their
locations of business.
Identify customers with high churn risk
Corporate customer experience
Network quality at key locations
High value segment demand
Understand where high value customers are using
the network and the coverage and capacity
delivered to them.
Establish revenue impact of poor quality.
Establish network quality delivered to high value locations such as train
stations, shopping malls and tourist attractions
Benchmark against
competitors’ performance
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Smart Cell Placement Intelligent analysis of poor network experience areas
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Accurately Identify Hotspot Locations View problem coverage and congestion areas with an integrated view of network driven and business data
Maximize network ROI with intelligent planning Calculate the value of each hotspot to create a prioritized list of candidate cell sites
Prioritize small cell placement based on customer value Target poor network experience locations frequented by high value customers first
Integrates with Amdocs Small Cell Solution to provide an end to end solution to position, plan and project manage small cell rollout.
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Rollout Networks Quickly Amdocs Rollout For Small Cells Solution
Using OSS On-the-Go
Rollout solution An automated planning and project management solution that reduces costs and speeds up planning and deployment of mobile and fixed networks
Customer value driven Maximize ROI by targeting small cells using geo-located demand, revenues and demographics
Catalog based An end-to-end catalog driven planning, design, and rollout solution for Next Generation Networks.
Automated Replace manual internal order handoffs with overall project coordination and control. Orchestrate across field, backhaul, supply chain, third-party resources
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Rollout Networks Quickly Automate The Rollout Process
Initiation Construction Optimization Design Planning
Validate Backhaul Solution
Initial Solution Approval
Conduct Kick-Off
Create Location
Site Walk Network Design
Project approvals
Establish Initial Backhaul Options
Install Equipment
Provision Inventory
Telco Ready
Order Transport
Create Project
Project Close Out
Validate Address
User Experience Hotspot Identification
• Catalog driven process automation
• Guided user tasks • Network and human
resource management • Automated resource
levelling • 3rd Party Partner Mgt.
Where to locate small cells?
Dynamic process and project
management
Plan and Design
• Coverage hotspots • Capacity hotspots • High-value users, VIPs • Churn propensity • Business
Intelligence Analytics
• Based on ActixOne
• Guided Tasks • One trip install • Centralised information • Configure and turn-up from
mobile device • Bar code/RFID
tagging
Installation
Guided Field-Force Tasks
Import cell locations
Assign field user tasks
OSSOTG
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Rollout Networks Quickly Network Acceptance
Reduce vendor under delivery Improve launch quality by
70%
Shorten acceptance process Cut time and effort by
75%
Risk Who is Responsible
Who is Impacted
Network rollout is
not on time
Network equipment
provider Operator
Delivered network is
not on quality
Network equipment
provider Operator
Maximize network ROI Ensure substantial network investment delivers clear network differentiation Customer experience driven Automated network acceptance measures performance against contractually agreed customer experience KPIs Manage vendor delivery Centralized governance of delivery progress and performance prevents vendors from trading off network quality to meet delivery deadlines.
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Self-Optimizing Networks
Delay CAPEX Increase data throughput by
10%
Improve Experience Cut dropped voice calls by
20%
Redeuce OPEX Cut manual tasks by
60%
Maximize network potential Centralised, software driven, automated optimization of the radio access network.
Vendor agnostic Not tied to a network equipment vendor or technology.
Customer value driven Leverages customer experience, location and value to focus optimization.
Deployed Successfully deployed at mobile operators delivering real network performance improvements.
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Maximize Customer Experience Customer Experience and Value Geo-location
Revenue map for iPhone 5 customers
$15k
Geo-locate every subscriber Map subscriber experience and demand down to the street / block level for next generation visibility
Real coverage & demand Understand how the mobile network drives actual customer quality of experience
Build revenue maps Link with Amdocs BSS data to build accurate pictures of demographics and revenues for each location
Differentiate on customer experience Target network investment and optimization for maximum revenue impact
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Maximize Customer Experience Customer Experience For Corporate Customers
Improve VIP Experience Cut corporate experience issues by
75%
Resolve issues quickly Cut investigation time by
80%
Measure corporate experience Establish corporate customer experience at a geographic level to differentiate on customer experience SLA’s for corporate campuses Measure coverage, capacity and quality of experience delivered to corporate campuses Quality of Experience Track corporate customers to identify when and where experience issues occur and their underlying cause in real-time Drive rollout and optimization Take action through optimization and network rollout
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Monetize the network Critical Network Insights for Big Data
Big Data
Network insights for Big Data Accurate, actionable customer location and network experience data in near real time Churn reduction Smart proactive retention with knowledge of true customer experience and business impact Proactive Care Provide customer facing workforce with near real time visibility of customer network experience Sales & Marketing Targeted and personalised product offerings e.g. by persona, QoS, location & time of day
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ANALYTICAL DATABASE
CHANNELS
Monetize the network Critical Network Insights for Big Data
BI/DW UI
Report
CRM
Web
Device
Business Logic
INTEGRATION ACTION
Campaign Management
Online Ad Targeting
BSS
B/OSS Enterprise
Data Warehouse
DPI
Network Sources
CDRs, PCRF, HTTP traffic, app stores, mail, video, gaming Analysis
Dashboard
Real time* Detection / Action
Transformation
Collection
Extract
Profiling
Predictive Modeling
Detailed Data
Summary Data
Customer Digital Profile
Ad Networks
Ad Server
*Low Latency
Data Enrichment (Wikipedia, IMDB,
Census)
Social Networks Likes, Posts, Interests..(opt-in)
Customer Genes
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Case Studies
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Our Impact On Results
Improve Quality Reduce day one
RAN quality issues by
70% Tier 1 NA operator
Managed Network Acceptance Amdocs Managed Network Acceptance solution is used by a T1 in NA to ensure on-time, on-quality and on-budget rollout of their LTE, small cell and DAS networks.
Amdocs helped the T1 Operator to: • Identify that 70% of sites initially failed contractual KPI • Delivered on-time, on-quality and on budget LTE
rollout • Measured contractually agreed quality KPIs • Ensured vendors met their performance and quality
obligations
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Our Impact On Results
Improve experience Cut corporate
customer experience
problems by
75% Tier-1 EU Operator
Customer experience driven optimization Amdocs enabled Tier-1 EU operator to resolve customer experience issues impacting corporate customers
Amdocs: • Fixed misalignment of network quality measurement
and customer experience • Delivered customer-centric network performance
management • Uses geo-located customer experience to detect
location, time and customer impact of poor network quality….and fix
• Identified and resolved RAN quality issues impacting a high value corporate account
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Our Impact On Results
Delay Network CAPEX
Increase data throughput by
10% Tier 1 European
operator
Improve Experience Reduce dropped calls
by
30% Tier 1 LATAM operator
Optimization & Self-Optimizing Networks Amdocs is driving network improvements that enable mobile operators to improve customer experience, delay CAPEX and reduce OPEX.
For Tier-1 operators Amdocs has: • Delivered software and services that have maximized
network ROI • Implemented centralized (C-SON) solutions that
automate key use cases on 2G,3G and LTE • Cut dropped calls by 30% over a 3 month period • Increase UMTS traffic by 30% • Reduce triage time by 50%
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Our Impact On Results
Speed up Deployments
Streamline workflows to
speed up rollouts by
10x Tier 1 NA operator
Rollout Acceleration Amdocs is enabling T1 in NA to rapidly roll out networks with Small Cell and Macro Cell Solutions
• Prioritise coverage black spots and capacity hotspots - customer and revenue impact
• Manage new locations (bus stops, public buildings) and new devices
• Dynamically generate the most efficient rollout plan • Automatic handover from engineering to construction
to operations with 100% data accuracy • Best practice Indoor and Outdoor Rollout Processes