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NETWORKED INDIVIDUALS How they are reshaping social life and learning environments
Lee Rainie Director – Pew Internet Project University of Connecticut Libraries Spring Forum 4.14.10
Networked Individuals April 14, 2010 2
New information ecosystem: Then and Now
Industrial Age
Info was:
Scarce
Expensive
Institutionally oriented
Designed for consumption
Information Age
Info is:
Abundant
Cheap
Personally oriented
Designed for participation
Networked Individuals April 14, 2010 3
2000
46% of adults use internet
5% with broadband at home
50% own a cell phone
0% connect to internet wirelessly
<10% use “cloud”
= slow, stationary connections built around my
computer
The internet is the change agent Then and now
2010
75% of adults use internet
62% with broadband at home
80% own a cell phone
53% connect to internet wirelessly
>two-thirds use “cloud”
= fast, mobile connections built around outside servers
and storage
Networked Individuals April 14, 2010 4
Media ecology – then (industrial age)Product Route to home Display Local storage
TV stations phone TV Cassette/ 8-trackbroadcast TV radiobroadcast radio stereo Vinyl album
News mail
Advertising newspaper delivery phonepaper
Radio Stations non-electronic
Tom Wolzien, Sanford C. Bernstein & Co
Networked Individuals April 14, 2010 5
Media ecology – now (information age)Product Route to home Display Local storage
cable TiVo (PVR) VCRTV stations DSL TV Satellite radio playerInfo wireless/phone radio DVD“Daily me” broadcast TV PC Web-based storage
content books iPod /MP3 server/ TiVo (PVR)Cable Nets broadcast radio stereo PCWeb sites satellite monitor web storage/serversLocal news mail headphones CD/CD-ROMContent from express delivery pager satellite player cell phone memory
individuals iPod / storage portable gamer MP3 player / iPodPeer-to-peer subcarriers / WIFI cell phone pagers - PDAsAdvertising newspaper delivery non-electronic cable boxRadio stations camcorder/camera PDA/Palm game console
game console paperSatellite radio e-reader / Kindle storage sticks/disks
e-reader/Kindle
Adapted from Tom Wolzien, Sanford C. Bernstein & Co
Ubiquitous computing age Cloud computing
“Internet of things”
Networked Individuals April 14, 2010 6
Media ecology – now (information age)Product Route to home Display Local storage
cable TiVo (PVR) VCRTV stations DSL TV Satellite radio playerInfo wireless/phone radio DVD“Daily me” broadcast TV PC Web-based storage
content books iPod /MP3 server/ TiVo (PVR)Cable Nets broadcast radio stereo PCWeb sites satellite monitor web storage/serversLocal news mail headphones CD/CD-ROMContent from express delivery pager satellite player cell phone memory
individuals iPod / storage portable gamer MP3 player / iPodPeer-to-peer subcarriers / WIFI cell phone pagers - PDAsAdvertising newspaper delivery non-electronic cable boxRadio stations camcorder/camera PDA/Palm game console
game console paperSatellite radio e-reader / Kindle storage sticks/disks
e-reader/Kindle
Adapted from Tom Wolzien, Sanford C. Bernstein & Co
48% of adults own laptops –up from 30% in 2006
37% of adults own DVRs –up from 3% in 2002
18% of adults own personal gaming devices
37% of adults own game consoles
43% of adults own MP3 players –up from 11% in 2005
Networked Individuals April 14, 2010 7
Media ecology – now (information age)Product Route to home Display Local storage
cable TiVo (PVR) VCRTV stations DSL TV Satellite radio playerInfo wireless/phone radio DVD“Daily me” broadcast TV PC Web-based storage
content books iPod /MP3 server/ TiVo (PVR)Cable Nets broadcast radio stereo PCWeb sites satellite monitor web storage/serversLocal news mail headphones CD/CD-ROMContent from express delivery pager satellite player cell phone memory
individuals iPod / storage portable gamer MP3 player / iPodPeer-to-peer subcarriers / WIFI cell phone pagers - PDAsAdvertising newspaper delivery non-electronic cable boxRadio stations camcorder/camera PDA/Palm game console
game console paperSatellite radio e-reader / Kindle storage sticks/disks
e-reader/Kindle
Adapted from Tom Wolzien, Sanford C. Bernstein & Co
… and this all affects social networks 1) their composition
2) the way people use them 3) their importance
4) the way associations can play a part in them
Networked Individuals April 14, 2010 8
Behold the idea of networked individualism Barry Wellman – University of Toronto
The turn by people from groups to social networks = a new social operating system
Networked Individuals April 14, 2010 9
Technology has helped people change their networks
• Bigger• Looser• More segmented • More layered
=• More liberated• More work• More important as sources of support and
information, filters, curators, audience
Networked Individuals April 14, 2010 10
Big societal forces pushing us toward networked individualism
• Affluence and affordable technology• Expanding consumer options• Income and wealth volatility• Job security and longevity• Rise of free agency and freelancing• Changes in family composition, roles,
responsibilities• Trends towards management of retirement
and health care• Rise of DIY politics and religion
Networked Individuals April 14, 2010 11
9 ways the inform and influence ecosystem has
changed in the digital age and pushed along networked
individualism
Networked Individuals April 14, 2010 12
Information ecosystem change – 1
Volume of information grows
Networked Individuals April 14, 2010 13
Networked Individuals April 14, 2010 14
Information ecosystem change – 2
The variety of info sources increases and democratizes and the visibility of new creators is enhanced in the age of “social media.”
Networked Individuals April 14, 2010 15
Social networking
57% of online adults use social network sites
73% of online teens use them
Networked Individuals April 14, 2010 16
Picture sharing
~50% of online adults post pictures online~70% of online teens do that
Networked Individuals April 14, 2010 17
Posting comments on websites/blogs
26% of adults post comments on sites
Networked Individuals April 14, 2010 18
19% of adults use Twitter or other status update methods
8% of teens use them
Networked Individuals April 14, 2010 19
Blogs
11% of online adults keep blogs14% of online teens keep them
>40% of internet users read blogs
Information ecosystem change – 3
People’s vigilance for information changes in two directions:
1) attention is truncated (Linda Stone)
2) attention is elongated (Andrew Keen; Terry Fisher)
Networked Individuals April 14, 2010 21
Information ecosystem change – 4
Velocity of information increases and smart mobs emerge
84% of online adults are in a group with online presence~50% belong to listservs or regular group emails
~40% get email or text alerts
Networked Individuals April 14, 2010 22
Information ecosystem change – 5
Venues of intersecting with information and people multiply and the availability of information expands to all hours of the day and all places people are
Networked Individuals April 14, 2010 23
Information ecosystem change – 6
The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact
-- Metaverse Roadmap Project
1) Augmented Reality
Networked Individuals April 14, 2010 24
Information ecosystem change – 6
The vibrance and immersive qualities of media environments makes them more compelling places to hang out and interact
-- Metaverse Roadmap Project
2) Mirror Worlds
Networked Individuals April 14, 2010 25
Information ecosystem change – 7
Valence (relevance) of information improves – search and customization get better as we create the “Daily Me” and “Daily Us”
~40% of online adults get RSS feeds ~35% customize webpages
Networked Individuals April 14, 2010 26
Information ecosystem change – 8
Voting on and ventilating about information proliferates as tagging, rating, and commenting occurs and collective intelligence asserts itself
31% of online adults rated person, product, service
Networked Individuals April 14, 2010 27
Information ecosystem change – 9
Social networks become more vivid and meaningful. Media-making is part of social networking. “Networked individualism” takes hold.
Networked Individuals April 14, 2010 28
Networked Individuals … have a different …• Sense of information availability – it’s ambient and “I
control the playlist”• Sense of time – it’s oriented around “continuous
partial attention” and then intense digging• Sense of community and connection – it’s about
“absent presence” as much as its about “membership”
• Sense of the rewards and challenges of networking for social, economic, political, and cultural purposes – new layers and new audiences
Networked Individuals April 14, 2010 29
The dark sides of networked individualism?
• Tech-induced isolation• Tech-induced distractions – danger and
diversions• Loss of privacy• Social balkanization and intensifying
extremism• Failures of “information markets”• New tools for bad people and bad groups
Networked Individuals April 14, 2010 30
Why good social networks (and social networking) matter
• Healthier• Wealthier• Happier• More civically engaged = better communities-----------------------------• Diversity makes a difference – you creating
“bridging” and “bonding” social capital• Size of network makes a difference – you add to
people’s deposits of social capital
Networked Individuals April 14, 2010 31
Thank you!
Lee RainieDirectorPew Internet & American Life Project1615 L Street NWSuite 700Washington, DC 20036Email: [email protected]: http://twitter.com/lrainie202-419-4500