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Networked intimacy

Date post: 05-Dec-2014
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Networked Intimacy is a performed relationship of togetherness taking place in a networked public space. Networked intimacy creates ephemeral intimate groups that recursively reshape the distinction between private and public.
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snsitalia.it Networked Intimacy Friendship and intimacy in Facebook Itali Manolo Farci Giovanni Boccia Artieri Fabio Giglietto Luca Rossi University of Urbino Carlo Bo
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Page 1: Networked intimacy

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Networked IntimacyFriendship and intimacy in Facebook Italian users

Manolo FarciGiovanni Boccia ArtieriFabio GigliettoLuca Rossi

University of Urbino Carlo Bo

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• Aims at investigating the impact of SNSs on the blurring boundary between private and public in the context of Italian society;• Funded as a project of national interest by the

Italian Ministry of Education (2011-2013);• First large-scale qualitative research project on

SNSs in Italy;• 5 Italian Universities involved;• Unprecedented integration between qualitative

and quantitative data (Facebook App retrieving tool, Twitter API 1.1 Patch + New Web Interface for YourTwapperKeeper).

About SNSItalia.it

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120 in-depth interviews with Facebook users;

Subjects selected to represent by age and gender the Italian population on Facebook (based on figures available in the advertising platform) and were equally distributed between north, south and center Italy;

Facebook App voluntarily installed by 58 subjects;Data from Facebook App used to identify clusters of subjects and as meta-data to complement qualitative analysis.

Methodology

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How intimacy of Italian people is shaped by social technologies?

How is the distinction between private and public redefined?

Research questions

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Beyond narcisistic & confessional approaches

(Antony Giddens 1992)

People become self-reflexive regarding the health and authenticity of their identities.

(Eva Illouz 2007)

Emotions are named and classified, fixed in place, outside the body.

(Zygmunt Bauman 2007)

The exteriorization and objectification of intimacies produce a specific kind of object, namely, the commodity

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Beyond narcisistic & confessional approaches

(Christine Rosen 2007)

Intimacy has been transformed from an interpersonal aspect of friendships into a tool for gathering attention

(Sherry Turkle 2011)

Users expose their intimacies with the hope this will produce social fruit and self-validation

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Networked Intimacy

Networked Intimacy is a performed relationship of togetherness taking place in a networked public space.

Networked intimacy creates ephemeral intimate groups that recursively reshape the distinction between private and public.

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Sometimes I write cryptic messages because I don’t want them to be understood. I mean I want to say it but I don’t want to make it public.[…] With my friends we share songs’ lyrics or books’ quotes and we tag each othersA.29f

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Networked Intimacy

Exclusion

Motivation

Social Steganography

Networked Intimacy

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A friend of mine gave me a present of a Pac Man Mug that change the colour when filled with an hot beverage […] She’s in London now and I can’t talk to her […] so I posted a photo of the mug on Facebook. That photo worth a thousand words, everything was in it “thank you”, “I miss you” “I’m thinking about you”M.22f

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With my boyfriend we share mainly short messages[…] when he started his own business I wrote “I’m proud of you”. It was something that I wanted to share with other people and with my best friend. That was to stress our relationship […] I use Facebook to state that our relatioship doesn’t need FacebookS. 21f

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Networked Intimacy

Exclusion

Inclusion

Motivation

Social Steganography

Networked Intimacy

…………………………….

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Networked Intimacy

Networked Intimacy is shaped by the technological affordances of the platform (and viceversa): likes, tagging, comments.

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Networked Intimacy: ephemeral groups vs statements of intimacy

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From Public Intimacyto Networked Intimacy

is that something new?

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Conclusions & discussion

Networked Intimacy ephemeral nature is hard to be implemented with traditional approaches (MySpace Best friends list, G+ circles)

Networked intimacy practices might lead both to bridging and bonding behaviours


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