MORTEN VIUM

NETWORKING & PERSONAL BRANDINGWITH LINKEDIN

2013

Copenhagen Career Program - 6 May 2013

MORTEN VIUM Copenhagen Career Program - 6 May 2013

MORTEN VIUM

HI !

MORTEN VIUM Copenhagen Career Program - 6 May 2013

WHAT ARE WE TALKING ABOUT?

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2

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WHY LINKEDIN?

OPTIMIZING THE PROFILE

NETWORKING & BRANDING

MORTEN VIUM Copenhagen Career Program - 6 May 2013

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2

3

WHY LINKEDIN?

OPTIMIZING THE PROFILE

NETWORKING & BRANDING

52%OF PRIVATE COMPANIES

25%OF PUBLIC

COMPANIES

USE LINKEDIN TO RESEARCHE

POTENTIAL EMPLOYEES

Copenhagen Career Program - 6 May 2013

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4

8

12

2011 2012

ballisager’s Recruitment Analysis 2012

Was LinkedIn used last time you recruited?

10 %

13 %

5 %

All Companies

Private Companies

Public Companies

HOWDO COMPANIES USE IT?

MORTEN VIUM Copenhagen Career Program - 6 May 2013

Peter got a job at a german E-commerce site

1 René was called in for an interview for an internship

2 Connie got a job at a small company

3

MORTEN VIUM Copenhagen Career Program - 6 May 2013

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WHY LINKEDIN?

OPTIMIZING THE PROFILE

NETWORKING & BRANDING

THINK PURPOSE

YOUR HEADLINE IS IMPORTANT!

“Job seeker”

“Student”

MORTEN VIUM Copenhagen Career Program - 6 May 2013

TASKS RESPONSIBILITY RESULTS

EXPERIENCE

KEYWORDS

MORTEN VIUM Copenhagen Career Program - 6 May 2013

PUBLICATIONS1 2 3

EDUCATION

PROJECTS COURSES

MORTEN VIUM Copenhagen Career Program - 6 May 2013

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x

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x

Industry and Location

A current position with description

At least two other positions

Education

At least 5 Skills

THE COMPLETE PROFILE

x Profile Photo

x At least 50 connections

MORTEN VIUM

Video...V Images...I Documents...D

Aalborg Universitet - 17. april 2013

SHOW US!

AIMAND HIT

MORTEN VIUM Copenhagen Career Program - 6 May 2013

MORTEN VIUM Copenhagen Career Program - 6 May 2013

1

2

3

WHY LINKEDIN?

OPTIMIZING THE PROFILE

NETWORKING & BRANDING

BE PATIENT...Create a relation before you connect

MORTEN VIUM Copenhagen Career Program - 6 May 2013

LINKEDIN GROUPS

SEEK OUT THE CONVERSATION

(DARE TO)

SHARE KNOWLEDGETHAT PEOPLE CAN USE

MORTEN VIUM Copenhagen Career Program - 6 May 2013

WHAT KNOWLEDGE?

GUIDES NEWS

VIDEOSPODCASTS

STUDIES AND RESEARCHEVENTS

JOB ADSINSPIRATION

MORTEN VIUM Copenhagen Career Program - 6 May 2013

MONITOR MEDIA

DISCOVER KNOWLEDGE

SHARE KNOWLEDGE

DISCUSS KNOWLEDGE

MORTEN VIUM Copenhagen Career Program - 6 May 2013

“THE SECRET”SHARE AND HELP

MORTEN VIUM Copenhagen Career Program - 6 May 2013

THANK YOU.QUESTIONS?

ModerneJobsøger.dk/copenhagenSLIDES // LINKS