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Networking with Social Media The Power of Belonging Walter Akana, January 2010
Networking with Social Media
The Power of Belonging
Walter Akana, January 2010
When you first ventured into the social world, it was just you….
…well, you
&
…your stuff …
…then you discovered there were …
…other people!!
…you had concerns about fitting in…
…and sometimes…you found it …
…just a little too much to handle!
Then you connected to people with like interests…
… and began to make friends…
…your confidence grew…and soon…
…you earned visibility…
for your special talents!
…and found you belonged
to a community…
Online communities work much the same way…
…you, your stuff, and maybe a friend or two in a safe place…
…like here:
Participating in the Groundswell:
Winning in a World Transformed by Social Technologies
Charlene Li & Josh Bernoff
• Wikis and open source
Participating in the Groundswell…
• RSS and widgets
Participating in the Groundswell…
• Forums, ratings, and reviews
Participating in the Groundswell…
• Content organizing and tags
Participating in the Groundswell…
Participating in the Groundswell… • Blogs, user-generated content, & podcasts
• Social networks and virtual worlds
Participating in the Groundswell…
Yeah, but why bother?
Yeah, but why bother?
So How To Start?
Get Clear…
…Trusted…
…Belong…
Getting Clear
What do I want?
What do I offer?
Who needs to know?
Getting Trusted
Become A “Trust Agent”
Characterisics of a “Trust Agent”
Make Your Own Game One of Us
Archimedes
Agent ZeroHuman Artist
Build Armies
Getting Accepted
Getting Accepted
Using Social Media: Your mission, should you choose to accept it…
Find & Engage…
Find & Engage…
…and remember, the idea is
to be…
…and remember, the idea is
to be…
Let’s focus on being social…
…on just a few sites…
So,
What
can you Do
on these sites?
Create a Profile…
Build your Community / network
Communicate
Access Information
BroadcastInformation
Participate in groups & activities
So, okay…what about…
Profile
Participate in groups& activities
Build your community / network Communicate
Access information
Pose / answer questions
Broadcast information
#
@ / DM
So, what have we learned so far?
Venturing into the social world online is a little like your first social experiences;
Social web has a multiple ways to become visible, credible, and engaged;
Relationships with “your people” is a big reason for using social media;
Three keys to getting started.
