Date post: | 15-Jul-2015 |
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Retail |
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Aims
New section – networks – 3 / 4 weeks, definite exam question
What you should know:
Basic network concepts, centralisation, cross-docking, consolidation
Supporting warehousing methods – replenishment, order v batch picking, unit loads
Order profiles!!
Important for subsequent sessions – eg can e-retailing and stores be serviced from same sites? Will increase in smaller store formats influence future network structures?
Layouts, industrial engineering
Case studies, videos
Subsequent weeks:
Detailed Sainsbury’s case study
Comparisons with Tesco and Co-operative Group – contrasting trends
Bring together in tutorial splitting into two groups?
Networks - Issues
Changes in structure over recent years Factors to consider Moves towards time-based competition and different
service objectives. Trends in cost trade offs Consolidation - wider product ranges, tailor to
customer demands later in chain. Cross-docking Tesco case study Sainsbury’s v Co-operative Group –(Compare the
distribution network strategy of major retailers egSainsbury’s with those with smaller store format companies eg Co-op)
Netto – automated DC – feedback on knowledge of handling systems
Issues within network planning: number of levels of sites and number of sites within each
level.
distribution of inventory between sites (e.g. centralisation of particular product ranges).
organisation of transport network (e.g. consolidation points).
roles and responsibilities around network.
Rationalise supplier base on basis of reliability, improved replenishment systems, cost and product quality.
customer information used to:
Retain high value customers
Move low value customers to low cost channels
Prevent sales and service decline
Retail Distribution NetworksWarehouses & RDC’s
• Number
• Location
• Size
• Ownership
• Investment
• Shared ?
• Composite
• Service
• Automation - (handling, order processing etc)
• Transport network e.g. consolidation points
• Distribution of inventory
• Integration
Factors
Product range Unit loads Supplier base Customer base Costs of resources Market positioning Gearing Current assets Throughputs Company strategy Financial support / incentives Competition
Grocery Network Structures
Traditional
• NDC - central inventory point serving RDC’s -
main slows, specialised, non foods
• RDC’s - key staging points between suppliers &
stores - composite, some slows & specialised
New Generation
• Consolidation Centres - close to regionally
concentrated small suppliers (typically chilled &
perishables) - combine loads
• Cross-docking
• Fulfilment factories
• Picking Centres - home shopping development
Centralised National Hub Operation Superstores catalysed
centralisation;
Larger quantities and own brands;
New technologies.
Improved transparency, backward integration, third party distributors.
Inventories concentrated into fewer sites whilst improving serviceability.
Factory Supplier Warehouses Retailer RDC's
Strores Consumers
Information Flows
CENTRALISED RETAIL NETWORKS
CENTRAL HUB
OPERATION
RDC
Consolidation
Centre
RDC
NDC International
Consolidation
Centre
Picking
Centre Store
Store
Store
Store
Home Shoppers
Suppliers
Suppliers
Suppliers
Suppliers
Suppliers
Home Shoppers
AN INTEGRATED RETAIL SUPPLY CHAIN NETWORK
Suppliers
Overview
Push v Pull Order Fulfillment
Lean operations
Complex DC’s
Continuous processing
Increased throughput
Synchronisation
Real time information
Sortation systems – batch picking
Consolidation
Tactical - GeneralReview flows of goods, inventory plans and processes
within given configuration.
Determine optimal network allocating inventory and
assembly activities between sites and products.
Assign customers / suppliers to individual warehouses.
Specify safety stocks, batch sizes and order frequencies
based on agreed service objectives.
Operational
•Formalise supporting procedures and schedules (eg assembly,
despatch, routeing, supplier selection).
•Supply schedules to support individual production plants
•Routings between all distribution centres and final customers.
Supply chain planning attempts
Organise flows of products, services and information.
Model tangible outcomes around revenue growth, asset utilisation and cost reduction.
Assess how well activities are co-ordinated across the chain.
Reducing inventories.
Increasing manufacturing and distribution throughput.
Improving the return on assets at all levels.
Corporate business focus
International perspective
Transport
Delivery time, distance - labour, fuel etc
Overtime & overnight stay
requirements
Number, size & running cost of vehicles
Direct delivery v economies of scale
through improved utilisation in trunking
Supplier delivery of perishables to local
sites
TrendsIncreases in Transport Costs - Decentralisation
Fuel prices
Congestion
Environmental pressures
Shorter outbound journeys to customer, in smaller
trucks become more economic
Inbound journeys to centralised warehouse, full
loads in larger vehicles remain more economic
Key factor - utilisation v distance trade off
Local sourcing of goods may become more
appealing as freight costs increase - simulation
Consolidation Centre Benefits - Retailer
• More efficient use of RDC’s
• Greater potential for cross-docking
• Maximises full load deliveries into RDC’s
• Improves labour productivity
• Increased frequency of delivery
• Lower inventory levels
• Reduced time in stock - giving increased
shelf life to customer
• Greater product variety
• Improved product alignment to demand
Consolidation Centre Benefits -
Manufacturers & Transport ProviderManufacturer
• Greater market
penetration
• Small firms to service
multiples
• Ability to service more
RDC’s
• Enlargement of
potential territory
• Focus on core
competencies - not
transport
Transport
• More cost efficient full
load deliveries
• Single point deliveries
- reduced transport
costs
• Standardised routes -
improved scheduling
• Reduced distance with
poor utilisation
Adoption of efficient consumer response: the issue of mutuality
Sherah Kurnia et al, Supply Chain Management: Vol 6 . No 5 . 2001 . 230
Corporate Strategy and Warehousing
• The role of the warehouse.
• Its relationship towards corporate strategy.
• The warehouse’s importance in different
customer service models.
Warehousing and Company
Strategy
JIT
Demand pull, minimal
economic quantity,
reduce WIP, supplier
reliability, preventative
maintenance,
eliminate buffers
TQM
Long-term
commitment, war on
waste, continuous
improvement, TQC,
continuous training,
ergonomics
IMPROVING
WAREHOUSING
OPERATIONS
Reduction in lead
time, inventory and
throughput time
On-time delivery,
improved effectiveness,
and improved quality
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Decision / Performance
Criteria
Responsiveness
Quality
Cost
Investment +
Operational
Space/Equipment/Labor
Product quality
Order accuracy
Order flow time
throughput
fill rate
volume flexibility/storage capacity
mix flexibility
=> Multi-criteria Optimization Problem!
Sainsbury’s Fulfilment
factories (eg Waltham
Point)
Sainsbury’s Central
Warehouses for Slow
Movers (eg Stoke)Coop – centralisation and
perishables from composite
site (eg Coventry)Link to company strategy
and different site functions
Warehouse Operations
• Important storage and handling options.
• Picking equipment and supporting procedures.
• Warehouse returns operations.
• Warehouse layout models
• Legislation and health & safety issues
• Environmental factors.
Automation – Basic Movements and
Automation – ok???
WAREHOUSE
AUTOMATION
Bar Code /
Scanning Carousels
RDT
Radio Data
Terminals
Pick by Light
ROBOTICS
Inventory
Control
Terminals
REPLENISHMENT
Conveyors
Automated Guided
Vehicles
WMS
Warehouse
Management
Systems
RETRIEVAL
Automated Storage
and Retrieval
Systems
Miniloads
STORAGE
High Stackers,
VNA cranes and
25
Warehouse Procedures and
Layouts
Receiving Shipping
Reserve Storage
and
Pallet Picking
Case
Picking
Broken
Case
Picking
Accumulation, Sortation & Packing
Cross-docking
Direct
putaway
to reserve
Direct
putaway
to primary
Replenishment Replenishment
Warehouse SystemIntake
Bulk storage
AS/RS
Cross-docking
AGV
Storage
Bulk - first
AS/RS
High density miniload -cartons
Carousels -slows
Picking
3 level flow rack with light
Carousels - slow
Bulk separate
Sorter
Input & despatch lanes
Real - Time Information
RF- Data
PBL
RF Data
Scanners
WMS
35
Batch Picking & Sortation• Typically 50-100 orders
• Collect as batch, convey to high speed sorter, divide into order chutes & load
into cages
• High volumes required to be cost effective: typical industries grocery
• E-retailing longer slow tail (sortation quicker payback)
Design for Flexibility Materials & information
flow
Efficient order taking,
picking and packing
Minimal time from web
order to shipping
Seasonal peaks
Automation when justified
throughput
Two functional areas;
processing orders and
returns
36
37
Basic Warehouse Layout Models
• Throughflow - GI &Despatch at opposite sides direct flow of orders -
typically fast movers - large retailers
• Crossflow - GI & Despatch at same warehouse side - fast to slow movers
positioned in descending order & travel at right angle to bays
• Corner - as crossflow, except despatch at adjacent warehouse side :
products flow direct into despatch
• Inverted ‘T’ warehouse - GI & despatch at same warehouse side, bulk &
picking at opposite warehouse halves with central aisle for replenishment
General comment - simplistic (based on general warehouse square / rectangle, too few segments, starting point)
AC Moore - Crafts
Pressures
SKU proliferation
12 – 15% growth p.a
Double handling – high labour costs
Transportation – not all sku’s at every
site
Order accuracy
Categorisation of lines
39
AC Moore - Strategy
3 shifts 1st – receiving, putaway, picking; 2nd –replenishment and putaway, 3rd – replenishment (skeleton staff)
VNA – space utilisation Pick to light – fast movers, fed to sortation via
conveyors (250 picks / hr, 120 before) Second level – slow movers, pick instructions
from wireless terminals sent through WMS to conveyor
Third level – full case picks, paper pick 3 layers merge via shoe sorter Postpone pallet binding, wrapping etc Double throughput capacity
40
Aeriel case:
Congestion problems
Space utilisation issues
Radio frequency systems
Pick to light
Horizontal carousels
Travel times and distances
Zone and batch picking
Inventory tracking
Flowrack systems
Quality control issues.
42
Stop and Shop case:
Cost reduction strategy
Throughput capacity issues
Service to store issues
Voice picking
Separation of perishable and non-perishables
Integration with WMS
Postponement of picking decisions
44
IKEA Varied inventory mix – more flexibility
New catalogue web and direct to customer lines
Extensive returns
2/3 overseas lines
Flat packed lines for dense storage and easy handling
Maximise flowthrough
Semi automated high bay – manned s/r trucks
Pallet conveyor
Warehouse reflects store design
Join products from high bay and cross-docking area
Different picking waves46
Simulation ModellingModels may be used to:
Examine alternative layouts
Assess truck and other material handling equipment needs
Calculate staffing levels and shift patterns
Review the effect of different stock levels
Determine correct product locations
Test without implementation ‘what if ? scenarios’
Compare & contrast different options