Networking Digitally - Maryland State Geographic ... · Your “why” helps define your networking...

Maryland State Geographic Information CommitteeA commitment to excellence in the development and coordination of geographic information technologies.

@MSGIC_MDhttp://msgic.org | (MSGIC) |MSGIC | Lunch and Learn



Networking Digitally

MSGIC Lunch and LearnSession 4 of 5May 20, 2020



• MSGIC LUNCH AND LEARN SERIES– Five 30-minute lunchtime sessions– Every other Wednesday starting April 8th

– Topics include:• Work from Home Etiquette• Managing Teams in a Remote Environment• Sharpening Communication Skills• Networking Digitally• Phone Interview Preparation



• SPEAKER: SID PANDEY– Associate/Senior Geospatial Analyst,

Dewberry Engineers Inc.• Geospatial and Technology Services

– MSGIC Member– Lets connect on LinkedIn!

http://www.linkedin.com/in/siddharth-pandey-GIS



• NETWORKING DIGITALLY – TOPICS TO COVER– Reasons for networking– Personal branding– Networking venues– Creating opportunities, connections, and content– Networking tips/tricks



• WHY ARE YOU NETWORKING?– What are you trying to get out of networking?

• A job?• A new job/career change?• Business development?• Getting advice/mentorship?• Or simply to expand your network?

– Your “why” helps define your networking strategyLINKEDIN POST BY: TALAL AL MURAD

https://www.linkedin.com/posts/talalalmurad_linkedin-activity-6666190016202489856-6ZrA



• WHAT IS YOUR PERSONAL BRAND?– Build your value proposition (aka your “brand”)

• Knowledge/Expertise on a specific topic?– What are you the “Go-To” for?

• Related prior experience?• Personal qualities – supportive/positive

coworker?

– Why should your audience listen to you?– Produce/share content that supports your

brand



• YOUR ONLINE PRESENCE– Review your profile

• Do you have an appropriate profile photo• Have you effectively described yourself, your

achievements, and other important information about yourself?

• List your prior positions– If using LinkedIn, use your prior positions and

other information to develop your portfolio• Enter as much information as possible

– Education, skills, volunteering, etc. • Ask for recommendations



• WHERE IS YOUR AUDIENCE?– Where does your audience typically get their

information?• LinkedIn? Twitter? Instagram?

– Identify which platforms your audience frequents and develop your presence on it.

• Does your organization have an intranet or other internal means of marketing?

– Sharing your experience and your brand internally is just as important as sharing it externally!

• Join online industry groups!



• CREATING MEANINGFUL OPPORTUNITIES, CONNECTIONS & CONTENT

– Be strategic with your connections• Connect with colleagues, clients (exiting or prospective), former

classmates/teachers, and people currently in positions you’re interested in.

• Add a personal note when connecting with others• Ask questions, but do your homework beforehand

– Personalize your content, and share information that is meaningful to you

– Share content from your colleagues or affiliations with your network – Share their good news!

– Use good tags to strategically increase viewership and reach of your content



• POSTING CONTENT BEST PRACTICES– Keep your posts short and sweet – “Snackable” content is

what most social media followers are looking for– Focus on how your content can benefit your connections

and followers– Include links and photos in your content

• Think about how you can catch your connection’s eyes and keep their attention throughout your post

– Keep your content informational, but also entertaining• Remember – nobody likes commercials. Think about how you

connect with others and share your expertise without sounding like a sales person.



• DIGITAL NETWORKING TIPS AND REMINDERS– Manners matter! – be courteous to those who you wish to network with

• Persistence is a good thing, but be careful not to annoy your connections with repeated requests for information

• Do your homework prior to connecting and communicating with your connections– Ask thoughtful questions

• Be prompt with your responses – Be realistic – not everyone will respond to you.

• Don’t take it personally, everyone has different priorities – Be generous when networking:

• Share your contact’s good news, Like/Share/Retweet promote others, provide recommendations

– Post and/or share content consistently• Building your brand and reputation takes time!



• DIGITAL NETWORKING TIPS AND REMINDERS– No contact business cards! – LinkedIn QR Codes



• DIGITAL NETWORKING TIPS AND REMINDERS– No contact business cards! – Find Nearby



Thank you!

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Networking Digitally - Maryland State Geographic ... · Your “why” helps define your networking...

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