Networking Through The Internet : Social Media Is Not About

Technology

Networking Through The Internet : Social Media Is Not About

Technology

ACLEAOrlando

January 31, 2010

ACLEAOrlando

January 31, 2010

Is social media a fad?

Social media is not fad

Generation Y outnumbers Baby Boomers by 2010

96% of Generation Y use social media

If Facebook were a country, it would be the 3rd largest

Boston College quit sending email to students

Over 100,000,000 videos on YouTube

Over 200,000,000 blogs in existence

Over 100,000 blogs post daily

25% of search results for top 20 brands are user generated

78% of consumers trust peer reviews

Where is advertising?

14% of consumers trust advertising....

Secret of online client development

Social media is not about technology

Relax: it’s traditional legal marketing

It’s engaging people (networking) to build relationships

Word of mouth reputation is result

Is this networking?

Law firm websites

Directory listings

Email newsletters & alerts

Advertisements in bar publications

Direct mail/email

What is networking for client development?

Engaging people to build relationships

Strategically by identifying your audience

Clients

Prospective clients

Referral sources

Influencers of those three

Influencers?

Bloggers

Reporters

Conference coordinators

Association leaders

Publishers

You as the source?

BlogsYour target Your target audience:audience:

TwitterTwitterFacebookFacebookLinkedInLinkedIn

BlogsBlogs

YoYouu

Where do I start?

Tools to use for high ROI?

Listening through social media dashboard

Newsreader

TweetDeck

Blogging

Twitter

LinkedIn

Facebook (coming on)

RSS: Social media dashboard

Blogginghttp://www.canadiansecuritieslaw.com/

Blogging

http://www.patentpracticeliability.com

http://patentpracticeliability.com

Blogginghttp://www.continuinglegaleducationtoday.com

Blogginghttp://www.pensionsbenefitslaw.com/

Keys to blogging

Find your target audience

Listen to to your target audience

Engage your audience

Empower your audience

OMG : Twitter?

How to use Twitter?

Intelligence agent via links

Re-tweeting to build relationships

Local and niche searches

Make yourself personal

Mainstream media for PR

Twitter home page is noise

TweetDeck : Twitter works

LinkedIn

LinkedIn growth

How to use LinkedIn?

Individual profile

Law firm profile

Groups: join one, start one

Answers

Connect as you use social media

ROI

Am I expanding my reach?

Am I engaging my target audience?

Am I building influence among this target audience?

Target audience requesting action?

Engagement & tacit endorsements

How do we limit social

media?

Privacy

60% of people limit access to their profiles

45% of law firms lockout social media access

What do you inadvertently share?

Do you become locked in?

Policies & ethics rules

Do we need them?

What tone do we wish to set?

Who is involved in creating?

Do we need education first?

When will see in organizations?

When leaders realize they know more about strangers than they know about people in their own organizations...

For CLE programsCreate some excitement

Sharing

Communities

Leaders blog? twitter?

LinkedIn

FaceBook

For CLE professionalsWhat can organization do?

your personal brand look like?

What are your goals?

Are you an influential player

Do you have a following?

Community to learn from/collaborate with?

Thanks. For more info & personal webinars:

Kevin O’KeefeLexBlog, Inc.411 First Avenue, Suite 350Seattle, WA206 340 8204cell: 206 321 3627kevin@lexblog.com

Blog: http://kevin.lexblog.comTwitter: http://twitter.com/kevinokeefeLinkedIn: http://linkedin.com/in/kevinokeefe