BRAND BOOKUpdated May 28,2020
|l Neurologicale-Hospital
Institut-Hôpitalneurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
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THE NEURO BRAND BOOK | Table of contents
TABLE OF CONTENTS
BRAND STRATEGY 03 – Introduction 04 – Brand essence 05
BRAND IDENTITY 07
Brand logo – Principal logo 08 – Stand-alone symbol 09
Colours – Brand colours 10 – Logo and typography colour configurations 1 1 – Use of colours 12
Typography – The Neuro typefaces 13
Use of brand logo – Principal logo safe area 14 – Symbol safe area 15 – Minimum dimensions 16 – Consistency of shapes and proportions 17
BRAND ARCHITECTURE 18 – Overview 19 – Primary Sub-Brands 20 – Secondary Sub-Brands 2 1 – Non-Academic Programs, Departments and Units 22 – Auxiliary Brands 23 – Use with partners 25
BRAND IN ACTION 26 – Business cards 27 – Letterheads 28 – The neuron symbol - vertical format 29 – The neuron symbol - horizontal format 30 – The neuron symbol - square format 3 1 – Banners 32 – Digital communications 33 – PPT presentation template 36
BRAND STRATEGY
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THE NEURO BRAND BOOK |
INTRODUCTION
To succeed in a competitive environment, it is imperative to present a coherent approach that is both precise and representative of the visual identity of the brand. For The Neuro, the first visual point of contact is its logo. Protecting it and ensuring the consistency of its graphic environment will preserve and strengthen the brand’s image and expression.
This visual identity user guide is designed to ensure the proper use of the Neuro logo on various media. As such, this guide states the characteristics of the logo and the terms of its use, including typography, basic colours, etc., on different elements of visual communication. It defines a framework for maintaining consistency across all documents, whether produced internally or externally.
It is vital that each user becomes aware that the consistency of the system depends critically on its proper use. The visual identity user guide should be communicated to all designers responsible for the creation of visual communication support. For all uses not covered in this document, it is important that the Communication Department approves the graphic choices made.
A coherent dissemination of The Neuro’s visual identity will strengthen the visibility of the organization and make its image more consistent. We hope that this visual identity guide will help you in the creation of your documents or other works and we invite you to make the best use of it. This guide will be updated as necessary. Any questions regarding the visual identity applications must be directed to The Neuro's Communication Department.
Contact information
[email protected] 514-398-1974
P. 5
BRAND ESSENCEThe new logo was created to represent the brand essence of The Neuro: Propelling neuroscience.
Mission: To understand the brain, find cures and effectively treat people with neurological diseases.
Vision: To transform research and care of neurological diseases to change lives.
The new nomenclature:
Le Neuro. Institut-Hôpital neurologique de Montréal
The Neuro. Montreal Neurological Institute-Hospital
The hyphen between 'Institute' and 'Hospital' represents the union of the two entities. It is:
An acknowledgement of the strong, inseparable bond between the two arms of The Neuro;
A fundamental condition for the accomplishment of The Neuro's mission and the achievement of its vision.
About the use of "The" in front of "Neuro":
The use of “the” in verbal and written communications should be the norm. The capital T reinforces the importance of the organization and acknowledges its leadership position.
Careful: The name of the organization is The Neuro (with capital T), but if the word 'Neuro' is followed by a noun and if 'the' is preceded by a verb, you should use a lowercase t (for example, as in "use the Neuro logo"). Never write "the The Neuro", simply "the Neuro".
About the use of acronyms:
Although MNI is a commonly used acronym in the scientific community, it is not necessarily interpreted the same way by everyone, nor can we assume it is understood by other stakeholders.
Acronyms are often reductive (no storytelling) and are more difficult to memorize. Brand guidelines must clearly stipulate that 'The Neuro' should always be accompanied by its full descriptor: Montreal Neurological Institute and Hospital. As such, the role of the descriptor is to clarify the proposition and avoid confusion. In addition, there will also be an equity transfer between the better-known Montreal Neurological Institute and The Neuro.
In written documents, including press releases, articles on web and posts on social media, use The Neuro (Montreal Neurological Institute-Hospital) to indicate the completename of the organization. Thereafter, The Neuro can be used. When indicating affiliation, use The Neuro (Montreal Neurological Institute-Hospital).
THE NEURO BRAND BOOK | Brand essence
Montreal NeurologicalInstitute-Hospital
Institut-Hôpitalneurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
P. 6
THE NEURO BRAND BOOK | Brand essence
BRAND ESSENCE
The Neuro logo evokes The Neuro’s core purpose: to advance brain research and deliver leading-edge patient care.
+ An icon that conveys that we put people at the centre of our work and that we are inclusive + An icon that evokes intricate neuronal circuits + An icon that expresses The Neuro’s field of expertise and that can be easily recognizable by a large audience or diverse group.
DESIRED BRAND EXPERIENCE The comulative result of our actions, communications and practices
BRAND BEHAVIORS How the brand and its ambassadors
interact with the different stakeholders
BRAND PERSONALITY The unique character and spirit of the brand
TONE AND MANNER The brand’s voice, the verbal and visual
language to be used in all communications
Inspiring
Openness Pathfinder Bright and inspiring
Creativity Expert Crisp and sharp
Diligence Conscientious
Dedication Caring
CollaborativeInclusive Rewarding
BRAND IDENTITY
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THE NEURO BRAND BOOK | Brand identity | Brand logo | Principal logo
BRAND LOGO
Principal logoThe combination of symbol and signature in bold colours creates a logo with bright and inspiring graphics. The crisp, sharp, rounded sans serif typeface is very refined and evokes a sense of conscientiousness.
The Neuro logo consists of the symbol and the wordmark Neuro. Prioritize the use of this logo whenever possible, for all communications. The logo must be used as a whole; all elements and proportions must remain intact.
The logo should always be used in its bilingual version unless the platform in which it is used is unilingual.
There are two versions of the logo: horizontal and vertical. Always favour the horizontal version. The vertical version must be used only when the horizontal one is not suitable for the available space. This is the case, for instance, with certain digital applications (Facebook avatar, LinkedIn). Montreal Neurological
Institute-HospitalInstitut-Hôpitalneurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Institut-Hôpital neurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Institut-Hôpitalneurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Institut-Hôpital neurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Institut-Hôpital neurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Institut-Hôpitalneurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
Horizontal version | Bilingual
Vertical version | Bilingual Vertical version | English Vertical version | French
Horizontal version | English Horizontal Version | French
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THE NEURO BRAND BOOK | Brand identity | Brand logo | Stand-alone symbol
BRAND LOGO
Stand-alone symbol The human form evokes The Neuro’s key actors (clinicians, researchers and patients) and puts them at the centre of our work. The symbol is inclusive and conveys the nature of our mission (to find cures, treat patients, improve their quality of life). Organized into a rosace, the human form becomes an evocation of the neuron. This crisp and sharp shape with a structured design evokes the notion of pathfinder.
The neuron's open structure represents the notion of open science.
To find out under which circumstances this symbol may be used without the signature, refer to the section "The neuron symbol" on pages 29 through 31.
The human form evokes The Neuro’s key actors (clinicians, researchers and patients) and puts them at the centre of our work.
Construction of the symbol
P. 10
THE NEURO BRAND BOOK | Brand identity | Colours
COLOURS
Brand colours A bold and contrasting colour palette. The orange represents the institute’s attribute (expert) while the blue captures the hospital’s aspect (caring)* and purple expresses the conscientious dimension. The bold amalgam of the three colours evokes the pathfinder personality trait.
PMS 2617 C C 85 M 100 Y 0 K 23 R 71 G 10 B 104 #470A68
PMS 663 C C 05 M 06 Y 00 K 00 R 229 G 225 B 230 #E5E1E6
PMS 319 C C 60 M 00 Y 16 K 00 R 44 G 204 B 211 #2CCCD3
PMS 165 C C 00 M 68 Y 96 K 00 R 255 G 103 B 32 #FF6720
Primary colours Secondary colours
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THE NEURO BRAND BOOK | Brand identity | Colours | Logo and typography colour configurations
COLOURS
Logo and typography colour configurationsPreferably use typography on the official backgrounds (White, Cyan, Purple, Orange) with the colour configurations shown here.
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THE NEURO BRAND BOOK | Brand identity | Colours | Use of colourso
Colour logo (example)
Black logo (example)
Reversed white logo (example)
COLOURS
Use of coloursThe colour logo is the recommended one. Use it whenever possible. Use the black or white logos only when it is not possible to use the colour version.
Be sure to use the appropriate colour version of the logo when creating communication:
RGB for on-screen applications: Website, online advertising, email signature, PowerPoint presentation, promotional video, etc.
Pantone for premium print applications: Business card, letterhead, envelope, etc. For best printing results, prioritize UV printing and avoid bond paper.
CMYK for low-cost in-house print applications: Printout presentation (e.g., Word), leave-behind, etc.
Montreal NeurologicalInstitute-Hospital
Institut-Hôpitalneurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Institut-Hôpitalneurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Institut-Hôpitalneurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
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THE NEURO BRAND BOOK | Brand identity | Typography
TYPOGRAPHY
The Neuro typefacesThe typeface Fabriga is the reference for The Neuro communications. It was chosen for its distinctive appearance, accessibility and versatility. Use this font for all electronic or printed communications. The continued use of this family of typeface will contribute to the coherence of the brand image.
Fabriga Bold Fabriga Bold is to be used for titles.
Fabriga MediumFabriga Medium is to be used as secondary title font to create more contrast between titles. Use sparingly as subheads, titles in graphics, body copy for a quote, etc.
Fabriga RegularFabriga regular is to be used as the text font.
ArialFor all digital and internal communications, such as websites, PowerPoints, emails, administrative documents, etc., the default font to be used is Arial.
Fabriga Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ? & * ( )Fabriga Medium
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ? & * ( )Fabriga Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ? & * ( )
Arial Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ? & * ( )
Arial Bold
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z 1 2 3 4 5 6 7 8 9 0 ! @ # $ % ? & * ( )
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THE NEURO BRAND BOOK | Brand identity | Brand logo | Safe area
USE OF BRAND LOGO
Principal logo safe areaTo ensure optimum readability of the logo and a clean and refined presentation, a safe area must be maintained at all times around the logo. No other graphic elements should be found within this field. The minimum area around the logo corresponds to two times the diameter of the centre circle counter-form of the symbol on each side of the logo. Keep a safe area equivalent to this measure on all four sides of the logo.
Note: For optimal appearance, whether in a square configuration or a circular one, such as an avatar on social media, the symbol is visually centered on the horizontal. Use the original file for optimal results.
y
y y
y
y
y y
y
y
Montreal NeurologicalInstitute-Hospital
Institut-Hôpital neurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
y
y
yy
y
y
yy
y
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THE NEURO BRAND BOOK | Brand identity | Brand logo | Safe area
USE OF BRAND LOGO
Symbol safe areaWhen the symbol is used alone: to ensure optimum readability of the symbol and a clean and refined presentation, a safe area must be maintained at all times around the symbol. No other graphic elements should be found within this field. The minimum area around the symbol corresponds to the diameter of the centre circle counter-form of the symbol. Keep an area equivalent to this measure on each side.
Note: For optimal appearance, whether in a square configuration or a circular one, such as an avatar on social media, the symbol is visually centered on the horizontal. Use the original file for optimal results.
yy
y
y
y
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THE NEURO BRAND BOOK | Brand identity | Brand logo | Minimum dimensions
USE OF BRAND LOGO
Minimum dimensionsThe logo lockup must maintain a minimum size in which the width of the logo is at least 1.25 inches for its horizontal versions and 1 inch for its vertical versions.
Montreal NeurologicalInstitute-Hospital
Institut-Hôpitalneurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Institut-Hôpital neurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Institut-Hôpitalneurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Institut-Hôpital neurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Institut-Hôpital neurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Institut-Hôpitalneurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
Horizontal version | Bilingual
1.25 in
1.25 in
1.25 in
1 in
1 in
1 in
Vertical version | Bilingual
Vertical version | English
Vertical version | French
Horizontal version | English
Horizontal version | French
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THE NEURO BRAND BOOK | Brand identity | Brand logo | Dos and don’ts
USE OFBRAND LOGO
Consistency of shapesand proportions (dos and don’ts)The use of additional elements or of colours in a manner that does not maintain the coherence of the visual identity is prohibited at all times. Always follow the guidelines governing the use of the logo.
Always use the logo’s master fi les. Never modify them or try to recreate the logo.
Use of the colour logo on a colour background
Change of proportions and relative positioning of symbol and name
Change of proportions of a logo component
Addition of an effect to the logo Change of font
Change of colour of a logo component
Positioning of colour logo against a busy, coloured background
Change of logo’s proportions
BRAND ARCHITECTURE
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OVERVIEWTHE NEURO BRAND BOOK | Brand architecture | Overview
1. Primary Sub-Brand 1.1 Secondary Sub-Brand of a Primary Sub-Brand
3. Auxiliary Brand - Version A 3. Auxiliary Brand - Version B
1. Sub-Brands1.1 Secondary Sub-Brands of a Primary Sub-Brand
2. Non-Academic Departments, Programs and Units
3. Auxiliary BrandsExternal collaborations
2. Non-Academic Departments, Programs and Units
Montreal NeurologicalInstitute-HospitalPrimary Sub-Brand
Montreal NeurologicalInstitute-HospitalPrimary Sub-BrandSECONDARY SUB-BRAND
Montreal NeurologicalInstitute-HospitalAuxiliary BrandAUXILIARY BRAND DESCRIPTOR
Montreal NeurologicalInstitute-HospitalNon-Academic Departments,Programs and Units
Montreal NeurologicalInstitute-Hospital
Auxiliary BrandDescriptor
Auxiliary BrandMontreal NeurologicalInstitute-HospitalPrimary Sub-Brand
Montreal NeurologicalInstitute-HospitalPrimary Sub-BrandSECONDARY SUB-BRAND
Montreal NeurologicalInstitute-HospitalAuxiliary BrandAUXILIARY BRAND DESCRIPTOR
Montreal NeurologicalInstitute-HospitalNon-Academic Departments,Programs and Units
Montreal NeurologicalInstitute-Hospital
Auxiliary BrandDescriptor
Auxiliary Brand
Montreal NeurologicalInstitute-HospitalPrimary Sub-Brand
Montreal NeurologicalInstitute-HospitalPrimary Sub-BrandSECONDARY SUB-BRAND
Montreal NeurologicalInstitute-HospitalAuxiliary BrandAUXILIARY BRAND DESCRIPTOR
Montreal NeurologicalInstitute-HospitalNon-Academic Departments,Programs and Units
Montreal NeurologicalInstitute-Hospital
Auxiliary BrandDescriptor
Auxiliary Brand
Montreal NeurologicalInstitute-HospitalPrimary Sub-Brand
Montreal NeurologicalInstitute-HospitalPrimary Sub-BrandSECONDARY SUB-BRAND
Montreal NeurologicalInstitute-HospitalAuxiliary BrandAUXILIARY BRAND DESCRIPTOR
Montreal NeurologicalInstitute-HospitalNon-Academic Departments,Programs and Units
Montreal NeurologicalInstitute-Hospital
Auxiliary BrandDescriptor
Auxiliary Brand
Montreal NeurologicalInstitute-HospitalPrimary Sub-Brand
Montreal NeurologicalInstitute-HospitalPrimary Sub-BrandSECONDARY SUB-BRAND
Montreal NeurologicalInstitute-HospitalAuxiliary BrandAUXILIARY BRAND DESCRIPTOR
Montreal NeurologicalInstitute-HospitalNon-Academic Departments,Programs and Units
Montreal NeurologicalInstitute-Hospital
Auxiliary BrandDescriptor
Auxiliary Brand
P. 20
Primary Sub-BrandsThese core entities directly support and further The Neuro’s mission and positioning. They must always be deliberately and consistently tied to the Neuro word mark to reinforce the master brand. See generic example below and specific examples to the right.
Montreal NeurologicalInstitute-HospitalPrimary Sub-Brand
Montreal NeurologicalInstitute-HospitalPrimary Sub-BrandSECONDARY SUB-BRAND
Montreal NeurologicalInstitute-HospitalAuxiliary BrandAUXILIARY BRAND DESCRIPTOR
Montreal NeurologicalInstitute-HospitalNon-Academic Departments,Programs and Units
Montreal NeurologicalInstitute-Hospital
Auxiliary BrandDescriptor
Auxiliary BrandMax. width: 65% of Neuro logo’s width
Montreal NeurologicalInstitute-HospitalPrimary Sub-Brand example spreadacross two lines
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Stroke Unit
Montreal NeurologicalInstitute-HospitalLudmer Center
The Neurological Simulation and Artificial Intelligence Learning Centre
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-HospitalMcConnell Brain Imaging CentreMEG
McConnell Brain Imaging CentreNEURO INFORMATICS
Montreal NeurologicalInstitute-HospitalCONPCANADIAN OPEN NEUROSCIENCE PLATFORM
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Patient Resource Centre
Neuro Media Services
SUB-BRANDSTHE NEURO BRAND BOOK | Brand architecture | Primary Sub-Brands
The primary sub-brand is always positioned below the logo descriptor, in the same size as the descriptor and using Fabriga Medium font.
1
1
1
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Stroke Unit
Montreal NeurologicalInstitute-HospitalLudmer Center
The Neurological Simulation and Artificial Intelligence Learning Centre
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-HospitalMcConnell Brain Imaging CentreMEG
McConnell Brain Imaging CentreNEURO INFORMATICS
Montreal NeurologicalInstitute-HospitalCONPCANADIAN OPEN NEUROSCIENCE PLATFORM
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Patient Resource Centre
Neuro Media Services
P. 21
SUB-BRANDS
Secondary Sub-Brands of a Primary Sub-BrandThese entities exist to expand on the work of the primary sub-brand they’re affiliated with.
For legibility and simplicity, the Neuro endorser line does not appear in our sub-brand lockups. See generic example below and specific examples to the right.
THE NEURO BRAND BOOK | Brand architecture | Secondary Sub-Brands
2
2
The primary sub-brand is always positioned below the logo descriptor, in the same size as the descriptor and using Fabriga Medium font.
The secondary sub-brand is always positioned below the primary sub-brand. It keeps the latter’s size and boldface, but is rendered in small caps.
1
1
1
2
Montreal NeurologicalInstitute-HospitalPrimary Sub-Brand
Montreal NeurologicalInstitute-HospitalPrimary Sub-BrandSECONDARY SUB-BRAND
Montreal NeurologicalInstitute-HospitalAuxiliary BrandAUXILIARY BRAND DESCRIPTOR
Montreal NeurologicalInstitute-HospitalNon-Academic Departments,Programs and Units
Montreal NeurologicalInstitute-Hospital
Auxiliary BrandDescriptor
Auxiliary BrandMax. width: 65% of Neuro logo’s width
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Stroke Unit
Montreal NeurologicalInstitute-HospitalLudmer Center
The Neurological Simulation and Artificial Intelligence Learning Centre
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-HospitalMcConnell Brain Imaging CentreMEG
McConnell Brain Imaging CentreNEURO INFORMATICS
Montreal NeurologicalInstitute-HospitalCONPCANADIAN OPEN NEUROSCIENCE PLATFORM
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Patient Resource Centre
Neuro Media Services
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Stroke Unit
Montreal NeurologicalInstitute-HospitalLudmer Center
The Neurological Simulation and Artificial Intelligence Learning Centre
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-HospitalMcConnell Brain Imaging CentreMEG
McConnell Brain Imaging CentreNEURO INFORMATICS
Montreal NeurologicalInstitute-HospitalCONPCANADIAN OPEN NEUROSCIENCE PLATFORM
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Patient Resource Centre
Neuro Media Services
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THE NEURO BRAND BOOK | Brand architecture | Non-Academic Departments, Programs and Units
SUB-BRANDS
Non-Academic Departments, Programs and UnitsThese core entities directly support and further The Neuro’s mission and positioning. They must always be deliberately and consistently tied to the Neuro word mark to reinforce the master brand. See generic example below and specific examples to the right.
Montreal NeurologicalInstitute-HospitalPrimary Sub-Brand
Montreal NeurologicalInstitute-HospitalPrimary Sub-BrandSECONDARY SUB-BRAND
Montreal NeurologicalInstitute-HospitalAuxiliary BrandAUXILIARY BRAND DESCRIPTOR
Montreal NeurologicalInstitute-HospitalNon-Academic Departments,Programs and Units
Montreal NeurologicalInstitute-Hospital
Auxiliary BrandDescriptor
Auxiliary BrandMax. width: 65% of Neuro logo’s width
The Non-Academic Department, Program or Unit is always positioned below the logo descriptor, in the same size as the descriptor and using Fabriga Regular font.
1
1
1
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Stroke Unit
Montreal NeurologicalInstitute-HospitalLudmer Center
The Neurological Simulation and Artificial Intelligence Learning Centre
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-HospitalMcConnell Brain Imaging CentreMEG
McConnell Brain Imaging CentreNEURO INFORMATICS
Montreal NeurologicalInstitute-HospitalCONPCANADIAN OPEN NEUROSCIENCE PLATFORM
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Patient Resource Centre
Neuro Media Services
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Stroke Unit
Montreal NeurologicalInstitute-HospitalLudmer Center
The Neurological Simulation and Artificial Intelligence Learning Centre
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-HospitalMcConnell Brain Imaging CentreMEG
McConnell Brain Imaging CentreNEURO INFORMATICS
Montreal NeurologicalInstitute-HospitalCONPCANADIAN OPEN NEUROSCIENCE PLATFORM
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Patient Resource Centre
Neuro Media Services
P. 23
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Stroke Unit
Montreal NeurologicalInstitute-HospitalLudmer Center
The Neurological Simulation and Artificial Intelligence Learning Centre
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-HospitalMcConnell Brain Imaging CentreMEG
McConnell Brain Imaging CentreNEURO INFORMATICS
Montreal NeurologicalInstitute-HospitalCONPCANADIAN OPEN NEUROSCIENCE PLATFORM
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Patient Resource Centre
Neuro Media Services
Montreal NeurologicalInstitute-Hospital
AuxiliaryBrand
Montreal NeurologicalInstitute-Hospital
Auxiliary BrandDescriptor
Aux. Brand
Montreal NeurologicalInstitute-Hospital
Aux. Brand
Montreal NeurologicalInstitute-Hospital
LudmerCenter
Montreal NeurologicalInstitute-Hospital
Canadian OpenNeuroscience Platform
CONP
Montreal NeurologicalInstitute-Hospital
Neuro Informatics & Mental Health
Ludmer Center
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Stroke Unit
Montreal NeurologicalInstitute-HospitalLudmer Center
The Neurological Simulation and Artificial Intelligence Learning Centre
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-HospitalMcConnell Brain Imaging CentreMEG
McConnell Brain Imaging CentreNEURO INFORMATICS
Montreal NeurologicalInstitute-HospitalCONPCANADIAN OPEN NEUROSCIENCE PLATFORM
Montreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Patient Resource Centre
Neuro Media Services
Montreal NeurologicalInstitute-Hospital
AuxiliaryBrand
Montreal NeurologicalInstitute-Hospital
Auxiliary BrandDescriptor
Aux. Brand
Montreal NeurologicalInstitute-Hospital
Aux. Brand
Montreal NeurologicalInstitute-Hospital
LudmerCenter
Montreal NeurologicalInstitute-Hospital
Canadian OpenNeuroscience Platform
CONP
Montreal NeurologicalInstitute-Hospital
Neuro Informatics & Mental Health
Ludmer CenterAUXILIARY BRANDS
Collaboration and partners Collaborations and partnerships enhance The Neuro’s reputation while increasing its reach. They’re not tied to one specific sub-brand or secondary unit. Instead, they have their own equity and distinct missions, and can focus on a slighty different audience. See examples to the right and all possible auxiliary brand logo structures on the following page.
Use version A when the organization is present on The Neuro's territory or subordinate to The Neuro during an event.
Version B may be used when the organization is on a territory associated with The Neuro or assumes a stronger role during an event.
THE NEURO BRAND BOOK | Brand architecture | Auxiliary Brands
The auxiliary brand is always positioned to the right of the logo, in Fabriga Medium font. A hairline separates the Neuro logo from the name of the auxiliary brand. The font and hairline are grey.
The auxiliary brand descriptor is in Fabriga Regular font. It is 50% of the size of its auxiliary brand
1
2
2 1
1
Auxiliary Brand - Version A Auxiliary Brand - Version B
1
1
2
The auxiliary brand is always positioned below the logo descriptor, in the same size as the descriptor and using Fabriga Medium font.
The auxiliary brand descriptor is always positioned below its auxiliary brand. It keeps the latter’s size and boldface, but is rendered in small caps.
1
2
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AUXILIARY BRANDSTHE NEURO BRAND BOOK | Brand architecture | Auxiliary Brands
Montreal NeurologicalInstitute-HospitalPrimary Sub-Brand
Montreal NeurologicalInstitute-HospitalPrimary Sub-BrandSECONDARY SUB-BRAND
Montreal NeurologicalInstitute-HospitalAuxiliary BrandAUXILIARY BRAND DESCRIPTOR
Montreal NeurologicalInstitute-HospitalNon-Academic Departments,Programs and Units
Montreal NeurologicalInstitute-Hospital
Auxiliary BrandDescriptor
Auxiliary BrandMax. width: 65% of Neuro logo’s width
Montreal NeurologicalInstitute-Hospital
AuxiliaryBrand
Montreal NeurologicalInstitute-Hospital
Auxiliary BrandDescriptor
Aux. Brand
Montreal NeurologicalInstitute-Hospital
Aux. Brand
Max. width: 65% of Neuro logo’s width
Max. width: 65% of Neuro logo’s width
Max. width: 65% of Neuro logo’s width
Montreal NeurologicalInstitute-Hospital
AuxiliaryBrand
Montreal NeurologicalInstitute-Hospital
Auxiliary BrandDescriptor
Aux. Brand
Montreal NeurologicalInstitute-Hospital
Aux. Brand
Max. width: 65% of Neuro logo’s width
Max. width: 65% of Neuro logo’s width
Max. width: 65% of Neuro logo’s width
Montreal NeurologicalInstitute-Hospital
AuxiliaryBrand
Montreal NeurologicalInstitute-Hospital
Auxiliary BrandDescriptor
Aux. Brand
Montreal NeurologicalInstitute-Hospital
Aux. Brand
Max. width: 65% of Neuro logo’s width
Max. width: 65% of Neuro logo’s width
Max. width: 65% of Neuro logo’s width
Montreal NeurologicalInstitute-HospitalPrimary Sub-Brand
Montreal NeurologicalInstitute-HospitalPrimary Sub-BrandSECONDARY SUB-BRAND
Montreal NeurologicalInstitute-HospitalAuxiliary BrandAUXILIARY BRAND DESCRIPTOR
Montreal NeurologicalInstitute-HospitalNon-Academic Departments,Programs and Units
Montreal NeurologicalInstitute-Hospital
Auxiliary BrandDescriptor
Auxiliary BrandMax. width: 65% of Neuro logo’s width
Auxiliary Brand possibilities - Version A Auxiliary Brand possibilities - Version B
P. 25
Montreal NeurologicalInstitute-Hospital
Institut-Hôpitalneurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
USE WITHPARTNERS
When The Neuro sponsors events, lectures and print or digital documents in partnership with other institutions or bodies, make sure the relative size of the Neuro logo is proportional to The Neuro’s contribution.
1. If The Neuro is the dominant partner, its symbol should be twice as high as the highest of the secondary logos. Spacing between the Neuro logo and the next logo should always be the widest possible with respect to both their respective suggested safe zones.
2. If The Neuro is an equal partner, its symbol should be the same height as the highest of the remaining logos. Spacing between the Neuro logo and the next logo should always be the widest possible with respect to both their respective suggested safe zones.
3. If The Neuro is not the dominant partner, its symbol should be the same height as the highest of the secondary logos. Spacing between the Neuro logo and the next logo should always be the widest widest possible with respect to their respective suggested safe zones.
Keep in mind to respect all other logos' minimum sizes, spacing and colour recommendations depending on use. Please refer to their respective brand guides to do so.
THE NEURO BRAND BOOK | Brand architecture | Use with partners
1. Neuro is the dominant partner
2. Neuro is an equal partner
3. Neuro is not the dominant partner
y
y y
y
y
y y
y
y
Montreal NeurologicalInstitute-Hospital
Institut-Hôpitalneurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
y
y y
y
y
y y
y
y
Montreal NeurologicalInstitute-Hospital
Institut-Hôpitalneurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
y
y y
y
y
y y
y
y
BRAND IN ACTION
P. 27
BUSINESS CARDS
Construction / LayoutHere are examples of business cards. There are two versions available: one with French information on one side and English on the other, and one unilingual version with logo on the back.
For the production of business cards, refer to the parameters indicated below. For better printing results, use the original Pantone business master fi le.
All text is purple (PMS 2617 C).
THE NEURO BRAND BOOK | Brand in action | Business cards
Margins0.1875 in
Maximum text space1.5 in
Zone 3
Zone 2
Zone 1
Wilder Penfi eld Chair in NeuroscienceDirector and Professor, Department of Neurology and Neurosurgery, McGill UniversityDirector, Montreal Neurological Institute-Hospital
Guy Rouleau, OQ, MD, PhD, FRCP(C), FRSC.
3801 University Street, Offi ce 636Montreal, QuebecH3A 2B4T. 514 398.2690F. 514 398.8248theneuro.ca
C
B
A
Zone 1: Reserved for Neuro
Font size: 6.25 pt / 6.25 ptSpace before: 0.025 in
Address & contact infosFabriga RegularWebsiteFabriga Bold
A: Column 1Text Box horizontal alignment: With the “n” of NeuroC Text Box vertical alignment: 0.75 in
Zone 2: Reserved for doctor info
Font size: 7.5 pt / 8.5 ptMaximum height : 1.5 in from top
Doctor’s name & degree(s)Fabriga BoldDoctor’s emailFabriga RegularSpace before: 0.05 inDoctor’s title(s)Fabriga RegularSpace before: 0.025 in
B: Column 2Text Box horizontal alignment: 1.5 inC Text Box vertical alignment: 0.75 in
Zone 3: Reseved for McGill logos
Montreal NeurologicalInstitute-Hospital
Institut-Hôpitalneurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
P. 28
LETTERHEADS
Construction / Layout Here are examples of letterheads. There is a print version and a digital version. Please refer to the templates for specifi c information.
THE NEURO BRAND BOOK | Brand in action | Letterheads
3801 University StreetMontreal, QuebecH3A 2B4T. 514.398.2690F. 514.398.8248theneuro.ca
Montreal, QC2019-07-30
Object: Gitia si to illuptati utendae nonsed essuntore sum quat ipicatq uatius.
Cab illuptae. Emolo bererep erspell aborror rem que dolecus mi, nia aut facerci llamendae rerovid estioss itasit pore, nihil ium int ut dolligni optur arciumquam deri offi ciet hicia essintecusae doluptibus maxim excearu ptisquas ra vendis aspicii ssiminctem eveliquae vit quaturem facietum quis abo. Ugiament.
Deniscitatur aped et autenit eatio blatquatet quo blabo. Ro ipite quodips animolo ratecus cus inctius aturiassi odit aris doloriation eaqui sumqui od mi, sum laccum facimpe re sae volupta tusant et odici reptatur aut voluptates eossedis alique velesti istioribusa aut illaccu lparchita aditios sequatest, tem. Occaepro tem quos es evelend ucillupti doluptas utem lam quid quid millatu scitisquat et ut aliquoste volupta turibus dolupta quaepero dolum eiumquos ape plaboristem experro vitibus eum id esciendiamus a dolorrorum faccae. Mossit eos ut planda sequiaerunda qui sitium nem aut perenih illores tendelescium repernam dit, sae sa natia nobisitatur.
Ut everumque es amet fugiae laboreh enemolo reictet, ulla iditatur. Electur reicide rchille struptur sum aut ut volendunt labo. Aturia estecto vendipit excestiatur, cus cusam, esequi doluptus maximposam, que veleseque eosanditio. Et ant dolupti temporiae cus ut eumqui custe num del ipis quateca boriatent et quid quas reicab ium id quiae dolorep udanissum fugit, tesciderchit ulparuptat adigentiist ati am, oditas recto omniae similla volorit, iunt qui delignias etur sa cone ene eium ni repe aboress inusciet pelendu cipsam fuga. Nam sit omnimet quuntibus ipis exero eum raerfere modi cus.
Et lacerem dio ommo imus autempo rrumquae nonest, quae et inulparum rat :
Con es deseque alicaepro velessimus.Namus, quis quiscia que nietum niment del iliti autem ipsam sape nist, sit audi num etur. Is inus volora dolut verum quam ius doluptas atempostibea pa num ratiis vellesequi con evenesequam, velibusapiet idebitio ipsum, sitia parchillupta quossime voluptat maionse rsperum enimiliqui inti beri de nem resequidebis qui sequia dicia conecti undisciassin nonsecepero vit, ex expelia doleni bea velent.
Dello earum ducienimosto berum que doluptasi ide eatur, eictiument. Ebisinc illuptatiost alic tet reictibus re, illupti onsequam, ommoluptatem rendae natquiantota volupta quibus volo veribus elitasi in reicturibus. Ratem nonecta cusaecatio ommosap eruptas pedis sendae rem quae quis quia vent lautass imusto derfera conesci debisque nonsed quatur aut lab in rem qui dolor moluptatiosa que conseque pe nobit que es de in ra quis ilianto et aut aut atur modiciiscia quia aut hil inverup tatias et venim faceren ditiore, cora eum voluptatiam et hari dis earumqui sit, quo quam, simillam, occus volorio.
Et moluptur, voloreptio. Sande perferf erchill accuptiaeris pres et est, sint unt ad quiae corrum aute doluptati doluptati offi cti nverit odi sequisto te con corion cus, nobit, tem et reperuntur. Qui audande llupta volorere ne nit voluptae doluptur rem venis as modi tota sapit et que enis ea con rempor a dit atur reiureperia solorit dolores reptamus, sandit aspis seque estrum velitatium qui dolupti accus, od mos dolupta tibusda conse invenit vende nos sitinci dolendu ntemporum hitatia tiosto eossim rerionsequis ne velent, solorum nonem repero blabori busdant laut abore nullorem si tectiunt latisque nitasperi nihillaut fugias nos dolest, nos sam fugia est quam aut et eos dolupti duntur ad et et evenitemque quam culligentis vellicti temporr ovides simporio bearum eost rerum coreic to mo odiat aut exeriae dolenim ea nonsequ ibusciis quid ut et quaepero minim eum aut ea peliquo dolorior atempos aut earchil mi, sed quiduciae aribusam dolectus.
Solorum nonem repero,
John SmithSande perferf erchill accuptiaeris
Montreal NeurologicalInstitute-Hospital
Institut-Hôpitalneurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
Zone 1: Reserved for Neuro logoLogo size : 1.875 in
Zone 2: Address & contact infoFont size: 6.5 pt / 5.5 ptSpace before: 0.025 inText colour: PMS 2617 C
Address & contact infoFabriga RegularWebsiteFabriga Bold
A: Column 1Text box horizontal alignment: With the “n” of Neuro (1.00 in)B Text box vertical alignment: 1.875 in
Zone 3: Reserved for textFont size: 9 pt / 12 ptSpace before: 0.125 inText colour: Black
Date, object and subtitlesFabriga BoldCurrent textFabriga Regular
B Text box vertical margin: 1.875 in
C Text box vertical bottom margin: 1.125 in
Zone 4: Reserved for McGill logos
Zone 1
Zone 2
Zone 3
Zone 4
3801 University Street3801 University Street3801 University StreetMontreal, QuebecMontreal, QuebecMontreal, QuebecH3A 2B4H3A 2B4H3A 2B4T. 514.398.2690T. 514.398.2690T. 514.398.2690F. 514.398.8248F. 514.398.8248F. 514.398.8248theneuro.catheneuro.catheneuro.ca
Montreal, QCMontreal, QC2019-07-302019-07-30
Object: Gitia si to illuptati utendae nonsed essuntore sum quat ipicatq uatius.Object: Gitia si to illuptati utendae nonsed essuntore sum quat ipicatq uatius.
Cab illuptae. Emolo bererep erspell aborror rem que dolecus mi, nia aut facerci llamendae rerovid estioss itasit pore, nihil Cab illuptae. Emolo bererep erspell aborror rem que dolecus mi, nia aut facerci llamendae rerovid estioss itasit pore, nihil ium int ut dolligni optur arciumquam deri offi ciet hicia essintecusae doluptibus maxim excearu ptisquas ra vendis aspicii ium int ut dolligni optur arciumquam deri offi ciet hicia essintecusae doluptibus maxim excearu ptisquas ra vendis aspicii ssiminctem eveliquae vit quaturem facietum quis abo. Ugiament.ssiminctem eveliquae vit quaturem facietum quis abo. Ugiament.
Deniscitatur aped et autenit eatio blatquatet quo blabo. Ro ipite quodips animolo ratecus cus inctius aturiassi odit aris Deniscitatur aped et autenit eatio blatquatet quo blabo. Ro ipite quodips animolo ratecus cus inctius aturiassi odit aris doloriation eaqui sumqui od mi, sum laccum facimpe re sae volupta tusant et odici reptatur aut voluptates eossedis alique doloriation eaqui sumqui od mi, sum laccum facimpe re sae volupta tusant et odici reptatur aut voluptates eossedis alique velesti istioribusa aut illaccu lparchita aditios sequatest, tem. Occaepro tem quos es evelend ucillupti doluptas utem lam velesti istioribusa aut illaccu lparchita aditios sequatest, tem. Occaepro tem quos es evelend ucillupti doluptas utem lam quid quid millatu scitisquat et ut aliquoste volupta turibus dolupta quaepero dolum eiumquos ape plaboristem experro quid quid millatu scitisquat et ut aliquoste volupta turibus dolupta quaepero dolum eiumquos ape plaboristem experro vitibus eum id esciendiamus a dolorrorum faccae. Mossit eos ut planda sequiaerunda qui sitium nem aut perenih illores vitibus eum id esciendiamus a dolorrorum faccae. Mossit eos ut planda sequiaerunda qui sitium nem aut perenih illores tendelescium repernam dit, sae sa natia nobisitatur.tendelescium repernam dit, sae sa natia nobisitatur.
Ut everumque es amet fugiae laboreh enemolo reictet, ulla iditatur. Electur reicide rchille struptur sum aut ut volendunt labo. Ut everumque es amet fugiae laboreh enemolo reictet, ulla iditatur. Electur reicide rchille struptur sum aut ut volendunt labo. Aturia estecto vendipit excestiatur, cus cusam, esequi doluptus maximposam, que veleseque eosanditio. Et ant dolupti Aturia estecto vendipit excestiatur, cus cusam, esequi doluptus maximposam, que veleseque eosanditio. Et ant dolupti temporiae cus ut eumqui custe num del ipis quateca boriatent et quid quas reicab ium id quiae dolorep udanissum fugit, temporiae cus ut eumqui custe num del ipis quateca boriatent et quid quas reicab ium id quiae dolorep udanissum fugit, tesciderchit ulparuptat adigentiist ati am, oditas recto omniae similla volorit, iunt qui delignias etur sa cone ene eium ni repe tesciderchit ulparuptat adigentiist ati am, oditas recto omniae similla volorit, iunt qui delignias etur sa cone ene eium ni repe aboress inusciet pelendu cipsam fuga. Nam sit omnimet quuntibus ipis exero eum raerfere modi cus.aboress inusciet pelendu cipsam fuga. Nam sit omnimet quuntibus ipis exero eum raerfere modi cus.
Et lacerem dio ommo imus autempo rrumquae nonest, quae et inulparum rat :Et lacerem dio ommo imus autempo rrumquae nonest, quae et inulparum rat :
Con es deseque alicaepro velessimus.Namus, quis quiscia que nietum niment del iliti autem ipsam sape nist, sit audi num Con es deseque alicaepro velessimus.Namus, quis quiscia que nietum niment del iliti autem ipsam sape nist, sit audi num etur. Is inus volora dolut verum quam ius doluptas atempostibea pa num ratiis vellesequi con evenesequam, velibusapiet etur. Is inus volora dolut verum quam ius doluptas atempostibea pa num ratiis vellesequi con evenesequam, velibusapiet idebitio ipsum, sitia parchillupta quossime voluptat maionse rsperum enimiliqui inti beri de nem resequidebis qui sequia idebitio ipsum, sitia parchillupta quossime voluptat maionse rsperum enimiliqui inti beri de nem resequidebis qui sequia dicia conecti undisciassin nonsecepero vit, ex expelia doleni bea velent.dicia conecti undisciassin nonsecepero vit, ex expelia doleni bea velent.
Dello earum ducienimosto berum que doluptasi ide eatur, eictiument. Ebisinc illuptatiost alic tet reictibus re, illupti Dello earum ducienimosto berum que doluptasi ide eatur, eictiument. Ebisinc illuptatiost alic tet reictibus re, illupti onsequam, ommoluptatem rendae natquiantota volupta quibus volo veribus elitasi in reicturibus. Ratem nonecta cusaecatio onsequam, ommoluptatem rendae natquiantota volupta quibus volo veribus elitasi in reicturibus. Ratem nonecta cusaecatio ommosap eruptas pedis sendae rem quae quis quia vent lautass imusto derfera conesci debisque nonsed quatur aut lab in ommosap eruptas pedis sendae rem quae quis quia vent lautass imusto derfera conesci debisque nonsed quatur aut lab in rem qui dolor moluptatiosa que conseque pe nobit que es de in ra quis ilianto et aut aut atur modiciiscia quia aut hil inverup rem qui dolor moluptatiosa que conseque pe nobit que es de in ra quis ilianto et aut aut atur modiciiscia quia aut hil inverup tatias et venim faceren ditiore, cora eum voluptatiam et hari dis earumqui sit, quo quam, simillam, occus volorio. tatias et venim faceren ditiore, cora eum voluptatiam et hari dis earumqui sit, quo quam, simillam, occus volorio.
Et moluptur, voloreptio. Sande perferf erchill accuptiaeris pres et est, sint unt ad quiae corrum aute doluptati doluptati Et moluptur, voloreptio. Sande perferf erchill accuptiaeris pres et est, sint unt ad quiae corrum aute doluptati doluptati offi cti nverit odi sequisto te con corion cus, nobit, tem et reperuntur. Qui audande llupta volorere ne nit voluptae doluptur offi cti nverit odi sequisto te con corion cus, nobit, tem et reperuntur. Qui audande llupta volorere ne nit voluptae doluptur rem venis as modi tota sapit et que enis ea con rempor a dit atur reiureperia solorit dolores reptamus, sandit aspis seque rem venis as modi tota sapit et que enis ea con rempor a dit atur reiureperia solorit dolores reptamus, sandit aspis seque estrum velitatium qui dolupti accus, od mos dolupta tibusda conse invenit vende nos sitinci dolendu ntemporum hitatia estrum velitatium qui dolupti accus, od mos dolupta tibusda conse invenit vende nos sitinci dolendu ntemporum hitatia tiosto eossim rerionsequis ne velent, solorum nonem repero blabori busdant laut abore nullorem si tectiunt latisque tiosto eossim rerionsequis ne velent, solorum nonem repero blabori busdant laut abore nullorem si tectiunt latisque nitasperi nihillaut fugias nos dolest, nos sam fugia est quam aut et eos dolupti duntur ad et et evenitemque quam culligentis nitasperi nihillaut fugias nos dolest, nos sam fugia est quam aut et eos dolupti duntur ad et et evenitemque quam culligentis vellicti temporr ovides simporio bearum eost rerum coreic to mo odiat aut exeriae dolenim ea nonsequ ibusciis quid ut et vellicti temporr ovides simporio bearum eost rerum coreic to mo odiat aut exeriae dolenim ea nonsequ ibusciis quid ut et quaepero minim eum aut ea peliquo dolorior atempos aut earchil mi, sed quiduciae aribusam dolectus.quaepero minim eum aut ea peliquo dolorior atempos aut earchil mi, sed quiduciae aribusam dolectus.
Solorum nonem repero,Solorum nonem repero,
John SmithJohn SmithSande perferf erchill accuptiaerisSande perferf erchill accuptiaeris
A
B
C
Margins0.5 in
P. 29
THE NEURON SYMBOL
General rules For certain applications and communication tools, the neuron may be used as a stand-alone visual element but must always be accompanied by the signature.
The neuron may occupy 25% to 50% of the total surface of the communication piece. At least three of its dendrites (extensions) must be entirely visible.
Its colour and density may take on a number of aspects. Shown here are the most relevant applications.
Vertical formatIn such a case, the neuron is always positioned in the upper or lower portion.
The neuron is never positioned in the centre of the surface. Be sure to frame the neuron such that it remains comprehensible and recognizable.
LogoIn such a case, the logo is positioned opposite the neuron. If the neuron is positioned in the upper right corner, then the logo is placed in the upper left corner, and so on.
The other informative elements (text, data or photo) are aligned with the logo. No element of any kind whatsoever may be superimposed over the neuron.
THE NEURO BRAND BOOK | Brand in action | The neuron symbol | Vertical format
P. 30
THE NEURON SYMBOL
Horizontal formatIn such a case, the neuron is always positioned to the extreme right or extreme left.
The neuron may occupy 25% to 50% of the total surface of the communication piece. At least three of its dendrites (extensions) must be entirely visible.
Its colour and density may take on a number of aspects. Shown here are the most relevant applications.
The neuron is never positioned in the centre of the surface. Be sure to frame the neuron such that it remains comprehensible and recognizable.
LogoIn such a case, the logo is positioned opposite the neuron. If the neuron is positioned to the right, then the logo is placed to the extreme left.
The other informative elements (text, data or photo) are aligned with the logo. No element of any kind whatsoever may be superimposed over the neuron.
THE NEURO BRAND BOOK | Brand in action | The neuron symbol | Horizontal format
P. 31
THE NEURON SYMBOL
Square formatIn such a case, the neuron may be positioned in any corner of the surface.
The neuron may occupy 25% to 50% of the total surface of the communication piece. At least three of its dendrites (extensions) must be entirely visible.
Its colour and density may take on a number of aspects. Shown here are the most relevant applications.
The neuron is never positioned in the centre of the surface. Be sure to frame the neuron such that it remains comprehensible and recognizable.
LogotypeIn such a case, the logo is positioned opposite the neuron.
The other informative elements (text, data or photo) are aligned with the logo. No element of any kind whatsoever may be superimposed over the neuron.
THE NEURO BRAND BOOK | Brand in action | The neuron symbol | Square format
P. 32
BANNERS
LayoutHere are examples of the correct use of the logo and symbol on various communication pieces (outdoor banners, signage, etc.). Keep in mind the proportions described on pages 28, 29 and 30.
THE NEURO BRAND BOOK | Brand in action | Banners
Institut-Hôpital neurologique de MontréalMontreal NeurologicalInstitute-Hospital
Institut-Hôpital neurologique de MontréalMontreal NeurologicalInstitute-Hospital
Institut-Hôpital neurologique de MontréalMontreal NeurologicalInstitute-Hospital
Institut-Hôpital neurologique de MontréalMontreal NeurologicalInstitute-Hospital
Inst
itut-
Hôp
ital
neur
olog
ique
de
Mon
tréa
l
Montreal NeurologicalInstitute-Hospital
Institut-Hôpitalneurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
Bienvenue/Welcome
Montreal NeurologicalInstitute-HospitalInstitut-Hôpitalneurologique de Montréal
Montreal NeurologicalInstitute-Hospital
Institut-Hôpitalneurologique de Montréal
P. 33
Social media avatar - LinkedIn
Full version of logo is illegible
Full version of logo is illegible
THE NEURO BRAND BOOK | Brand in action | Digital communications
Social media avatar - Facebook
DIGITAL COMMUNICATIONS
Social MediaOn social media, the nomenclature is often generated automatically within a predetermined visual fi eld. It is therefore not necessary to feature it within the avatar. Thus, the vertical signature without nomenclature may be used, or the stand-alone symbol, depending on the space available. Use of the complete version is not recommended since it would be illegible in the space the software reserves for this purpose.
Montreal NeurologicalInstitute-Hospital
Institut-Hôpital neurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Institut-Hôpital neurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
P. 34
Social media header - Graphics focused
Social media header - Image and graphics
Social media header - Graphics focused
THE NEURO BRAND BOOK | Brand in action | Digital communications
Website homepage
Montreal NeurologicalInstitute-Hospital
Institut-Hôpital neurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
DIGITAL COMMUNICATIONS
Social MediaDepending on the type of message being conveyed, different versions of the identity are used for the graphic information elements on social media: complete signature, signature only, and sometimes the stand-alone symbol only.
Montreal NeurologicalInstitute-Hospital
Institut-Hôpitalneurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
Montreal NeurologicalInstitute-Hospital
Institut-Hôpitalneurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
P. 35
DIGITAL COMMUNICATIONS
Social MediaAll communications tools intended for use on social media must deliver factual and highly simplifi ed content. Never overload them with information; on social media, too much information tends to drown out the message. The same goes for tools used for group presentations.
THE NEURO BRAND BOOK | Brand in action | Digital communications
Social media post - Graphics focused Social media post - Image and graphics
Social media post - Image focused
Genist exceaquam, unt eumspe perumqua con.
Bis imo eum apitam expliquas aut que cum di.
P. 36
Presentation TitleSubtitle
The Neuro – Presentation Title – Date – Agnatibusam sam volorep – Lorem Ipsum Dolor sit Amet elliquas evernatius
Montreal NeurologicalInstitute-Hospital
Institut-Hôpitalneurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
THE NEURO BRAND BOOK | Brand in action | PPT presentation template
Zone 3
Zone 1
Zone 2
Presentation Presentation Presentation TitleTitleTitleSubtitleSubtitleSubtitle
Margins72 px
1080 px
1920 px
A
Zone 1: LogoHorizontal versionLength: 500 px
Zone 2: Presentation titleFont colour: Purple (R 71 G 10 B 104 / #470A68)
TitleArial RegularFont size: 150 pt / 154 ptSurbtitleArial BoldFont size: 50 pt / 54 pt
Zone 3: BreadcrumbsOutside the bottom marginLeft alignedArial Bold Font size: 28 ptFont colour: Blue (R 45 G 204 B 211 / #2DCCD3)
A200 px
PPT PRESENTATIONTEMPLATE
Title slideHere is an example of an electronic presentation slide. Please refer to the template NOM_FICHIER.indd provided with this document for specifi c information.
P. 37
The Neuro – Presentation Title – Date – Agnatibusam sam volorep – Lorem Ipsum Dolor sit Amet elliquas evernatius
Content SlideMagni inume comnim anisse lignis eum am, ommolup taspien dellant, si sum hillatia nis plandi vella quiam ipsani int eostentius, quas earit rectibus volupit quisit lande voluptibusto dis doluptium rerit quoditiuntur
Ipsani int eostentius Upta que nam, venet quate same di dus dolumqu aturepratia voleserunt quas ea acitempossim remqui voluptae molecus quam etur.Quis estisqu aectatem Ibusam, offi ctur magni inume comnim anisse lignis eum am, ommolup taspien dellant, si sum hillatia nis plandi vella quiam ipsani int eostentius, quas earit rectibus volupit quisit lande voluptibusto dis doluptium rerit quoditiuntur remporia pa none si conseque conem quas alia cum nonet la dollat.
Acitempossim remqui voluptae Neque volore nos reperum repero veliquo ommodis magnien tessit opturias eatquiae vendemquia di offi cimet et, quia nonsecab is ra sumenit, quis estisqu aectatem sunt aut accaboribus.Ibea num quam quam et eatia vel esequam ellaboreOmnihici di ut apernat ustorrum.Sed quidis imus conse consedit qui re nis ni ommolorum volo odiam quam eost evel ipsum aut hit, que everepedi quasim restem.
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The Neuro – Presentation Title – Date – Agnatibusam sam volorep The Neuro – Presentation Title – Date – Agnatibusam sam volorep – Lorem Ipsum Dolor sit Amet elliquas evernatius– Lorem Ipsum Dolor sit Amet elliquas evernatius– Lorem Ipsum Dolor sit Amet elliquas evernatius– Lorem Ipsum Dolor sit Amet elliquas evernatius
Content Content Content SlideSlideSlideMagni inume comnim anisse Magni inume comnim anisse Magni inume comnim anisse lignis eum am, ommolup lignis eum am, ommolup lignis eum am, ommolup taspien dellant, si sum hillatia taspien dellant, si sum hillatia taspien dellant, si sum hillatia nis plandi vella quiam ipsani nis plandi vella quiam ipsani nis plandi vella quiam ipsani int eostentius, quas earit int eostentius, quas earit int eostentius, quas earit rectibus volupit quisit lande rectibus volupit quisit lande rectibus volupit quisit lande voluptibusto dis doluptium rerit voluptibusto dis doluptium rerit voluptibusto dis doluptium rerit quoditiunturquoditiunturquoditiuntur
Ipsani int eostentius Ipsani int eostentius Ipsani int eostentius Upta que nam, venet quate same di Upta que nam, venet quate same di Upta que nam, venet quate same di Upta que nam, venet quate same di Upta que nam, venet quate same di Upta que nam, venet quate same di dus dolumqu aturepratia voleserunt dus dolumqu aturepratia voleserunt dus dolumqu aturepratia voleserunt dus dolumqu aturepratia voleserunt dus dolumqu aturepratia voleserunt dus dolumqu aturepratia voleserunt quas ea acitempossim remqui quas ea acitempossim remqui quas ea acitempossim remqui voluptae molecus quam etur.voluptae molecus quam etur.voluptae molecus quam etur.Quis estisqu aectatem Quis estisqu aectatem Quis estisqu aectatem Ibusam, offi ctur magni inume Ibusam, offi ctur magni inume Ibusam, offi ctur magni inume comnim anisse lignis eum am, comnim anisse lignis eum am, comnim anisse lignis eum am, ommolup taspien dellant, si sum ommolup taspien dellant, si sum ommolup taspien dellant, si sum hillatia nis plandi vella quiam ipsani hillatia nis plandi vella quiam ipsani hillatia nis plandi vella quiam ipsani int eostentius, quas earit rectibus int eostentius, quas earit rectibus int eostentius, quas earit rectibus volupit quisit lande voluptibusto volupit quisit lande voluptibusto volupit quisit lande voluptibusto dis doluptium rerit quoditiuntur dis doluptium rerit quoditiuntur dis doluptium rerit quoditiuntur remporia pa none si conseque remporia pa none si conseque remporia pa none si conseque conem quas alia cum nonet la conem quas alia cum nonet la conem quas alia cum nonet la dollat.dollat.dollat.
Acitempossim remqui voluptae Acitempossim remqui voluptae Acitempossim remqui voluptae Acitempossim remqui voluptae Acitempossim remqui voluptae Acitempossim remqui voluptae Neque volore nos reperum repero Neque volore nos reperum repero Neque volore nos reperum repero Neque volore nos reperum repero Neque volore nos reperum repero Neque volore nos reperum repero veliquo ommodis magnien tessit veliquo ommodis magnien tessit veliquo ommodis magnien tessit veliquo ommodis magnien tessit veliquo ommodis magnien tessit veliquo ommodis magnien tessit opturias eatquiae vendemquia di opturias eatquiae vendemquia di opturias eatquiae vendemquia di opturias eatquiae vendemquia di opturias eatquiae vendemquia di opturias eatquiae vendemquia di offi cimet et, quia nonsecab is ra offi cimet et, quia nonsecab is ra offi cimet et, quia nonsecab is ra offi cimet et, quia nonsecab is ra offi cimet et, quia nonsecab is ra offi cimet et, quia nonsecab is ra sumenit, quis estisqu aectatem sunt sumenit, quis estisqu aectatem sunt sumenit, quis estisqu aectatem sunt sumenit, quis estisqu aectatem sunt sumenit, quis estisqu aectatem sunt sumenit, quis estisqu aectatem sunt aut accaboribus.aut accaboribus.aut accaboribus.aut accaboribus.aut accaboribus.aut accaboribus.Ibea num quam quam et eatia vel Ibea num quam quam et eatia vel Ibea num quam quam et eatia vel Ibea num quam quam et eatia vel Ibea num quam quam et eatia vel Ibea num quam quam et eatia vel esequam ellaboreesequam ellaboreesequam ellaboreesequam ellaboreesequam ellaboreesequam ellaboreOmnihici di ut apernat ustorrum.Omnihici di ut apernat ustorrum.Omnihici di ut apernat ustorrum.Omnihici di ut apernat ustorrum.Omnihici di ut apernat ustorrum.Omnihici di ut apernat ustorrum.Sed quidis imus conse consedit qui Sed quidis imus conse consedit qui Sed quidis imus conse consedit qui Sed quidis imus conse consedit qui Sed quidis imus conse consedit qui Sed quidis imus conse consedit qui re nis ni ommolorum volo odiam re nis ni ommolorum volo odiam re nis ni ommolorum volo odiam re nis ni ommolorum volo odiam re nis ni ommolorum volo odiam re nis ni ommolorum volo odiam quam eost evel ipsum aut hit, que quam eost evel ipsum aut hit, que quam eost evel ipsum aut hit, que everepedi quasim restem.everepedi quasim restem.everepedi quasim restem.
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PPT PRESENTATION TEMPLATE
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P. 38
Dolorem quia nonsecab hillatia nis plandi vella
Soluptis con es conseque (Conem quas alia cum nonet la dollat)
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Graph SlideAcitempossim remqui voluptae – Offi ctur magni inume comnim
anisse lignis eum am, ommolup taspien dellant;
– Si sum hillatia nis plandi vella quiam ipsani int eostentius, quas earit rectibus volupit;
– Quisit lande voluptibusto dis doluptium rerit quoditiuntur remporia pa la dollat.
The Neuro – Presentation Title – Date – Agnatibusam sam volorep – Lorem Ipsum Dolor sit Amet elliquas evernatius
“ Comnim ximus prem odi nonse volum ressitate quoditiuntur preium quiam, quount.”
The Neuro – Presentation Title – Date – Agnatibusam sam volorep – Lorem Ipsum Dolor sit Amet elliquas evernatius
“Comnim ximus premodi nonse volum ressitate
quoditiuntur preium quiam,
quount.“
The Neuro – Presentation Title – Date – Agnatibusam sam volorep – Lorem Ipsum Dolor sit Amet elliquas evernatius
“Comnim ximus premodi nonse volum ressitate
quoditiuntur preium quiam, quount.”
The Neuro – Presentation Title – Date – Agnatibusam sam volorep – Lorem Ipsum Dolor sit Amet elliquas evernatius
The Neuro – Presentation Title – Date – Agnatibusam sam volorep – Lorem Ipsum Dolor sit Amet elliquas evernatius
Page Title Upta que nam, venet quate same di dus dolumqu aturepratia voleserunt quas ea acitempossim remqui voluptae molecus quam etur.Ibusam, offi ctur magni inume comnim anisse lignis eum am, ommolup taspien dellant, si sum hillatia nis plandi vella quiam ipsani int eostentius, quas earit rectibus volupit quisit lande voluptibusto dis doluptium rerit quoditiuntur remporia pa none si conseque conem quas alia cum nonet la dollat.
The Neuro – Presentation Title – Date – Agnatibusam sam volorep – Lorem Ipsum Dolor sit Amet elliquas evernatius
Content SlideMagni inume comnim anisse lignis eum am, ommolup taspien dellant, si sum hillatia nis plandi vella quiam ipsani int eostentius, quas earit rectibus volupit quisit lande voluptibusto dis doluptium rerit quoditiuntur
Ipsani int eostentius Upta que nam, venet quate same di dus dolumqu aturepratia voleserunt quas ea acitempossim remqui voluptae molecus quam etur.Quis estisqu aectatem Ibusam, offi ctur magni inume comnim anisse lignis eum am, ommolup taspien dellant, si sum hillatia nis plandi vella quiam ipsani int eostentius, quas earit rectibus volupit quisit lande voluptibusto dis doluptium rerit quoditiuntur remporia pa none si conseque conem quas alia cum nonet la dollat.
Acitempossim remqui voluptae Neque volore nos reperum repero veliquo ommodis magnien tessit opturias eatquiae vendemquia di offi cimet et, quia nonsecab is ra sumenit, quis estisqu aectatem sunt aut accaboribus.Ibea num quam quam et eatia vel esequam ellaboreOmnihici di ut apernat ustorrum.Sed quidis imus conse consedit qui re nis ni ommolorum volo odiam quam eost evel ipsum aut hit, que everepedi quasim restem.
Presentation TitleSubtitle
The Neuro – Presentation Title – Date – Agnatibusam sam volorep – Lorem Ipsum Dolor sit Amet elliquas evernatius
Montreal NeurologicalInstitute-Hospital
Institut-Hôpitalneurologique de Montréal
Institut-Hôpitalneurologique de MontréalMontreal NeurologicalInstitute-Hospital
The Neuro – Presentation Title – Date – Agnatibusam sam volorep – Lorem Ipsum Dolor sit Amet elliquas evernatius
Content Slide
Ipsani int eostentius Upta que nam, venet quate same di dus dolumqu aturepratia voleserunt quas ea acitempossim remqui voluptae molecus quam etur.
Quis estisqu aectatem Ibusam, offi ctur magni inume comnim anisse lignis eum am, ommolup taspien dellant, si sum hillatia nis plandi vella quiam ipsani int eostentius, quas earit rectibus volupit quisit lande voluptibusto dis doluptium rerit quoditiuntur remporia pa none si conseque conem quas alia cum nonet la dollat.
Acitempossim remqui voluptae Neque volore nos reperum repero veliquo ommodis magnien tessit opturias eatquiae vendemquia di offi cimet et, soluptis con es dolorem quia nonsecab is ra sumenit, quis estisqu aectatem sunt aut accaboribus.
Dit ipsum delit am est laborae ressi
Ibus aut pere ea
Acitempossim remqui voluptae
molecusIbus aut pere venet quate
Neque volore nos reperum repero magnien tessit
opturias eatquiae offi cimet
Vendemquia beliquo ommodis magnien
Soluptis con es dolorem quia nonsecab is ra sumenit quis estisqu
Si sum hillatia nis plandi vella quiamIbusam, offi ctur magni inume comnim anisse lignis eum am,
ommolup taspien
Conseque conem quas alia
Voluptae molecus quam etur remporia pa none si conseque
conem quas
Quodi tiun tur remporia
pa none
Graph SlideAcitempossim remqui voluptae – Offi ctur magni inume comnim
anisse lignis eum am, ommolup taspien dellant;
– Si sum hillatia nis plandi vella quiam ipsani int eostentius, quas earit rectibus volupit;
– Quisit lande voluptibusto dis doluptium rerit quoditiuntur remporia pa la dollat.
The Neuro – Presentation Title – Date – Agnatibusam sam volorep – Lorem Ipsum Dolor sit Amet elliquas evernatius
THE NEURO BRAND BOOK | Brand in action | PPT presentation template