Neuromarketing: a perspective

Neuroscience has a strong academic heritage.

Eric Kandal American Neuropsychiatrist & recipient of a Noble prize

It’s human: Neuroscience is no more invasive than anything else we do.

Bill Hicks American Comedian and brand hater. Would like us to all go kill ourselves.

It’s commercial: Neuroscience is a billion industry.

It’s impactful: Neuroscience is part of a wider cultural conversation.

It’s inspiring: Neuroscience tomorrow will look a whole lot different than today.

Aristotle – Greek philosopher, polymath, student of Plato & teacher of Alexander the Great. Thought the brain simply mopped-up heat produced when the heart made decisions.

Finally, if you are against Neuroscience making its way into our industry you are against innovation and evolution of our industry.