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Never hire a "Social Media Expert"

Date post: 08-Sep-2014
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Presentation of the post Never Hire A “Social Media Expert” written by Tim Baker.http://timbaker.info/never-hire-a-social-media-expert/
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NEVER HIRE A SOCIAL MEDIA EXPERT 1
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Page 1: Never hire a "Social Media Expert"

1

NEVER HIRE A

“SOCIAL MEDIA EXPERT”

Page 2: Never hire a "Social Media Expert"

2

HOW TO CHOOSE YOUR FIRST/NEXT

SOCIAL MEDIA

EMPLOYEE?

Page 3: Never hire a "Social Media Expert"

3

HERE ARE SOME TIPS TO FIND YOUR WAY

Page 4: Never hire a "Social Media Expert"

4

#1. THERE ARE NOIN SOCIAL

MEDIA

“EXPERTS”

Page 5: Never hire a "Social Media Expert"

5

#1. THERE ARE NOIN SOCIAL

MEDIA

“EXPERTS”

Yeah, guys, you

can cheese !

Page 6: Never hire a "Social Media Expert"

6

#1. THERE ARE

NO

IN SOCIAL MEDIA

“EXPERTS”

Your social media employee is ALWAYS

learning

Page 7: Never hire a "Social Media Expert"

7

#1. THERE ARE

NO

IN SOCIAL MEDIA

“EXPERTS”

and technology keeps on growing (really) quickly

Page 8: Never hire a "Social Media Expert"

8

#1. THERE ARE

NO

IN SOCIAL MEDIA

“EXPERTS”

So, no! You can’t be an expert!

Page 9: Never hire a "Social Media Expert"

9

#2. TWITTER FOLLOWE

RSARE NOT A PROOF

AND FACEBOOK FANS

Page 10: Never hire a "Social Media Expert"

10

#2. TWITTER FOLLOWERSARE NOT A

PROOF

AND FACEBOOK FANS

Follower/Fan count ≠ Influence

Page 11: Never hire a "Social Media Expert"

11

You don’t believe me?

#1. TWITTER FOLLOWERSARE NOT A

PROOF

AND FACEBOOK FANS

#2. TWITTER FOLLOWERSARE NOT A

PROOF

AND FACEBOOK FANS

Page 12: Never hire a "Social Media Expert"

12

You don’t believe me?

#1. TWITTER FOLLOWERSARE NOT A

PROOF

AND FACEBOOK FANS

#2. TWITTER FOLLOWERSARE NOT A

PROOF

AND FACEBOOK FANS

Look…

Page 13: Never hire a "Social Media Expert"

13

#1. TWITTER FOLLOWERSARE NOT A

PROOF

AND FACEBOOK FANS

#2. TWITTER FOLLOWERSARE NOT A

PROOF

AND FACEBOOK FANS

Page 14: Never hire a "Social Media Expert"

14

#1. TWITTER FOLLOWERSARE NOT A

PROOF

AND FACEBOOK FANS

#2. TWITTER FOLLOWERSARE NOT A

PROOF

AND FACEBOOK FANS

THIS

Page 15: Never hire a "Social Media Expert"

15

#1. TWITTER FOLLOWERSARE NOT A

PROOF

AND FACEBOOK FANS

#2. TWITTER FOLLOWERSARE NOT A

PROOF

AND FACEBOOK FANS

THIS

4000+ followers for facts about Justin Bieber

Page 16: Never hire a "Social Media Expert"

16

Convinced?

#1. TWITTER FOLLOWERSARE NOT A

PROOF

AND FACEBOOK FANS

#2. TWITTER FOLLOWERSARE NOT A

PROOF

AND FACEBOOK FANS

Page 17: Never hire a "Social Media Expert"

17

#3. SOCIAL MED

IAIS NOTHING

NEW

Page 18: Never hire a "Social Media Expert"

18

OR

#3. SOCIAL MEDI

A

IS NOTHING NEW

SOCIAL MEDIA* DIDN’T START WITH

* Social media is just a buzzword … today

Page 19: Never hire a "Social Media Expert"

19

OR

#3. SOCIAL MEDI

A

IS NOTHING NEW

SOCIAL MEDIA DIDN’T START WITH

BEFORE THAT THERE WERE“NEW MEDIA”

Page 20: Never hire a "Social Media Expert"

20USENET AND CHATROOMS

OR

#3. SOCIAL MEDI

A

IS NOTHING NEW

SOCIAL MEDIA DIDN’T START WITH

BEFORE THAT THERE WERE“NEW MEDIA”

AND BEFORE THERE WERE BBSes,

Page 21: Never hire a "Social Media Expert"

21

#4. YOUR PERFECT

MANIS

EVERYWHERE

Page 22: Never hire a "Social Media Expert"

22

THERE IS MORE THAN FACEBOOK, TWITTER AND HIS BLOG

#4. YOUR PERFECT

MAN

IS EVER

YWHERE

Page 23: Never hire a "Social Media Expert"

23

HE HAS TO BE

ENGAGED

(not all of them of course)

#4. YOUR PERFECT

MAN

IS EVER

YWHERE

IN SEVERAL PLACES

Page 24: Never hire a "Social Media Expert"

24

#5. BE ON THE LOOKOUT

FOR“THE CONSTANT

MARKETER”

Page 25: Never hire a "Social Media Expert"

25

SEE HIM IN ACTIONFOLLOW HIM (for example)

#5. BE ON THE LOOKOU

T FOR“THE CONSTANT

MARKETER”

GO.

Page 26: Never hire a "Social Media Expert"

26

#5. BE ON THE LOOKOU

T FOR“THE CONSTANT

MARKETER”THEN IF YOU RECEIVED THIS :

Page 27: Never hire a "Social Media Expert"

27

#5. BE ON THE LOOKOU

T FOR“THE CONSTANT

MARKETER”OR THIS :

RUN ! (or just delete his

application)

Page 28: Never hire a "Social Media Expert"

28

#6. ASK HIM HOW HE

MEASUR

E

SOCIAL MEDIA SUCCESS

Page 29: Never hire a "Social Media Expert"

29

#6. ASK HIM HOW HE MEASURESOCIAL MEDIA SUCCESS

IF HE HAS THIS LOOK

Page 30: Never hire a "Social Media Expert"

30

#6. ASK HIM HOW HE MEASURESOCIAL MEDIA SUCCESS

Page 31: Never hire a "Social Media Expert"

31

#6. ASK HIM HOW HE MEASURESOCIAL MEDIA SUCCESS

MOVE ON.

YOU HAVE TO MEASURE IT.

Page 32: Never hire a "Social Media Expert"

32

#7. “ WHAT’S YOU

RFAVORITE CASE

STUDIES ? ”

Page 33: Never hire a "Social Media Expert"

33

#7. “ WHAT’S YOUR

FAVORITE CASE STUDIES ? ”

MANY COMPANIES HAVE DONE SOME REALLY

GREAT THINGS

Page 34: Never hire a "Social Media Expert"

34

#7. “ WHAT’S YOUR

FAVORITE CASE STUDIES ? ” USED PHOTO

TAGGING

…REMEMBER THERE IS NOT JUST

CREATED A PARTNERSHIP WITH

Page 35: Never hire a "Social Media Expert"

35

#7. “ WHAT’S YOUR

FAVORITE CASE STUDIES ? ”

HE HAS TO KNOW SOME OF THEM !

Page 36: Never hire a "Social Media Expert"

36

NOW YOU CAN FIND

YOUR TRUE “ROCK STAR”

Page 37: Never hire a "Social Media Expert"

37

NOW YOU CAN FIND

YOUR TRUE “ROCK STAR”

No it’s not a real rock star…

Page 38: Never hire a "Social Media Expert"

38

NOW YOU CAN FIND

YOUR TRUE “ROCK STAR”

No it’s not a real rock star…

Find a real one !

Page 39: Never hire a "Social Media Expert"

39

REMEMBER

1# THERE ARE NO “EXPERTS” 2# FOLLOWERS & FANS ARE NOT A PROOF 3# SOCIAL MEDIA IS NOTHING NEW 4# HE HAS TO BE EVERYWHERE 5# LOOKOUT FOR “THE CONSTANT MARKETER” 6# MEASURE THE SOCIAL MEDIA SUCCESS 7# A CULTURE OF CREATIVE USES

Page 40: Never hire a "Social Media Expert"

40

THANKS !

@QUENTIN_BE

[PS FOR BELGIANS: I’M LOOKING FOR A JOB]http://be.linkedin.com/in/charlierquentin

THIS WAS THE PRESENTATION OF “ NEVER HIRE A SOCIAL MEDIA EXPERT ”BY QUENTIN CHARLIER

Page 41: Never hire a "Social Media Expert"

41

THANKS !

@IAmTimBaker@JESSEDEE

TO TIM BAKER FOR HIS AGREEMENT FOR USING HIS ORIGINAL POSThttp://timbaker.info/never-hire-a-social-media-expert/AND TO JESSE DESJARDINS FOR HIS ADVICES http://www.slideshare.net/GlobalGossip/steal-this-presentation-5038209

Page 42: Never hire a "Social Media Expert"

42

CREDITS1. http://www.flickr.com/photos/brunkfordbraun/408428562/2. http://www.flickr.com/photos/paulm/1584418819/3. http://www.flickr.com/photos/chris_gin/2570023520/4. http://commons.wikimedia.org/wiki/File:STS-83_crew.jpg 5. http://www.flickr.com/photos/whatcouldgowrong/4608963722/7. http://www.flickr.com/photos/quas/432512/8. http://www.flickr.com/photos/raster/3380860520/9. http://www.flickr.com/photos/glennji/3558118429/10. http://www.flickr.com/photos/garlandcannon/4558340132/17. http://www.flickr.com/photos/franciscoferreira/398237594018. http://www.flickr.com/photos/jamescridland/613445810/ 21. http://www.flickr.com/photos/pedrosz/2243862024/ 22. http://theconversationprism.com/24. http://www.flickr.com/photos/supagroova/4826384370/25. http://www.flickr.com/photos/nostri-imago/4439636726/28. http://www.flickr.com/photos/85182154@N00/47990691/30. http://www.flickr.com/photos/betobeto/2179931746/32. http://www.flickr.com/photos/_sk/4682365343/in/photostream/33. http://www.flickr.com/photos/28747587@N00/906102384/36. http://www.flickr.com/photos/dave_apple/486188903/39. http://www.flickr.com/photos/karamanis/1107230152/


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