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New Age of Marketwire

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Social media intelligence helping marketing and PR create better content.
17
June 2012 Eugene Borisenko | Enterprise Solutions INTRODUCING CREDENTIALS & CAPABILITIES CONFIDENTIAL
Transcript
Page 1: New Age of Marketwire

C O N F I D E N T I A L

June 2012Eugene Borisenko | Enterprise Solutions

I N T R O D U C I N G

CREDENTIALS & CAPABILITIES

Page 2: New Age of Marketwire

2023-04-09 2||

THANK YOU FOR YOUR TIME.PRESENTATION AGENDA:

1. ABOUT MARKETWIRE

2. FIRSTS

3. VALUES

4. VIS ION

5. YOUR GREATNESS

6. SOLUTIONS

7. NEXT STEPS

C O N F I D E N T I A L

1

2

3

4

5

6

7

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2023-04-09 3||

1 | FAST FACTS ABOUT MARKETWIRE

C O N F I D E N T I A L

80M+ social communications company established in 1983 providing full-service on and offline content distribution and social media solutions.

Over 400 employees in fifteen offices across four continents. 100+ editors on staff, available 24/7, in multiple languages. 100+ technical and support staff.

From 5000 clients five years ago to over 15,000 today, including 70% of the Fortune 50. Owned by OMERS and John Hancock.

What do clients love about us?• Powerfully simple solutions.• Exceptional client service.• Measurable results.

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2012 | 1st to integrate social media data and wire2010 | 1st to acquire social media leader – Sysomos2008 | 1st to automate international release reporting2008 | 1st and only social media news release2006 | 1st to distribute video2005 | 1st to provide comprehensive SEO2001 | 1st to provide submission online preview2000 | 1st and only to have a unique security password1999 | 1st to provide HTML downstream1999 | 1st to provide an automated feedback report1999 | 1st to provide online submission1996 | 1st to distribute online

2 | MARKETWIRE FIRSTS

C O N F I D E N T I A L

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3 | OUR VALUES

C O N F I D E N T I A L

INSPIRATIONOur creative process

is driven by our love of technology and our passion

to fulfill our clients’ needs and wants.

INTELLIGENCEWe take a deep and thoughtful

approach to the solutions we design,

the experiences we create and

the way we operate as a business.

INTEGRITYWe are transparent,

honest, and accountable.

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TO INSPIRE AND EMPOWER THE WORLD’S COMMUNICATORS

TO ACHIEVE GREATNESS.

4 | OUR VISION

C O N F I D E N T I A L

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5 | HELPING YOU ACHIEVE GREATNESS

Create, optimize, send + measure content Innovate by doing R&D in the social web Measure + monitor in the social web Get comprehensive social media reports Influence the world, online and off Disclose with total confidence Manage your Web IR/PR sub-sites Reach members of the media Maximize your communication ROI

C O N F I D E N T I A L

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Marketwire MAP | Social media R&DMarketwire Heartbe at | Social media monitoringMarketwire Re ports | Social media reporting

Marketwire D ist r ibute | Content distributionMarketwire D is c los e | Regulatory disclosureMarketwire Impres s | Web IR/PR managementMarketwire Mediahub | Media contacts database

6 | MARKETWIRE SOLUTIONS

C O N F I D E N T I A L

Marketwire Res onate | Social communicationsRESONATE

SOCIALIZE

HIT THE WIRE

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MARKETWIRE RESONATE

C O N F I D E N T I A L

Our new Web-based social communications platform from Marketwire. The next generation of wire. Combines content distribution with social media monitoring and research technology.

S EO | Real-time integration of social media data, Google search data and SEO grading tools.C o l l a b o rati o n | Work with your colleagues and partners to create your content.C o m i n g i n 2 0 1 2 | Value-packed subscriptions integrating Marketwire MAP, Marketwire Heartbeat and Marketwire Impress.

B A C K T O S O L U T I O N S >

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MARKETWIRE MAP:SOCIAL MEDIA R&DMAP provides accurate, real-time insights into conversations about your brand, industry and competition in easy-to-understand graphics

C O N F I D E N T I A L

• Unlimited queries and access to billions of conversations• Identify key influencers by industry or demographic• Understand key conversations, themes and trends• Conduct in-depth research and prepare detailed reports

B A C K T O S O L U T I O N S >

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MARKETWIRE HEARTBEAT:SOCIAL MEDIA MONITORING

C O N F I D E N T I A L

Heartbeat is an easy-to-use and cost-effective social media monitoring and measuring tool that provides constantly updated and easy to read snapshots of online conversations.

• Monitor social media conversations• Measure key metrics around buzz and sentiment• Engage with key influencers and opinion leaders• Conduct comparisons between competitors and topics

B A C K T O S O L U T I O N S >

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MARKETWIRE REPORTS:SOCIAL MEDIA REPORTING

C O N F I D E N T I A L

A new service exclusively for social media subscribers providing custom social media analysis reports using MAP and Heartbeat.

• Work directly with our social media experts to set up a custom report

• Receive valuable social insights in just 5 business days• Present the reports with easy-to-share graphics• Use the data to understand your community and set

social benchmarks

B A C K T O S O L U T I O N S >

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MARKETWIRE DISTRIBUTE:GLOBAL “WIRE” SERVICES

C O N F I D E N T I A L

Create, optimize, distribute and track news and content releases, on and offline, anywhere in the world.

• US newslines: National, Regional, State, Metro and Trade• Canadian newslines: Disclosure network, Media Networks, etc.• Global newslines: Regions, Countries, Industries and Disclosure.

Target Middle East, Africa, Asia, Europe, Latin America and Hispanic NA

• 24/7 editorial services + translation + SEO + social media support• XHTML coding preserves formatting features like tables and rich text

B A C K T O S O L U T I O N S >

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MARKETWIRE DISCLOSE:REGULATORY FILING SERVICES

C O N F I D E N T I A L

Marketwire is fully recognized by SEC, the FSA and the TSX to ensure you meet regulatory disclosure requirements and EDGAR, SEDAR and UK filings.

• Simultaneously deliver time-sensitive material news directly to the editorial systems of the leading financial channels at the exact moment you specify

• XHTML coding preserves formatting features, like tables and rich text

• Turn-key XBRL filing is seamlessly integrated into our core offering to improve your workflow

B A C K T O S O L U T I O N S >

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MARKETWIRE MEDIAHUB:MEDIA DATABASE

C O N F I D E N T I A L

Mediahub provides access to our media database of 1.5M contacts, events and editorial opportunities, including 800,000 individual named contacts, in North America, Europe, UK and Asia.

• The cost-effective way to reach reporters in the way they like• Access media intelligence, share notes, send releases and

monitor outreach – all from one place• Easily add your own contacts to create precisely the list

you need

B A C K T O S O L U T I O N S >

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MARKETWIRE IMPRESS:WEB IR/PR MANAGEMENT

C O N F I D E N T I A L

Use Marketwire Impress as a fully integrated content management system (CMS) for your online newsrooms, investor centers and other sub-sites.

• Meet all the stringent requirements of SEC filings, quickly and flawlessly

• Add your content via a word processor like interface• Reduce your dependence on IT by making your own changes• Streamline your channels and blogs with social sharing tools

B A C K T O S O L U T I O N S >

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7 | THANK YOU AND NEXT STEPS

C O N F I D E N T I A L

TELL ME MOREAsk questions about Marketwire and its solutions.

LET ME GET STARTEDStart achieving greatness with a Marketwire solution.

SHOW ME MOREFind out more about a solution – see a demo.

STAY IN TOUCHEugene BorisenkoEnterprise Solutions312.261.4223| @eborisenko


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