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C O N F I D E N T I A L
June 2012Eugene Borisenko | Enterprise Solutions
I N T R O D U C I N G
CREDENTIALS & CAPABILITIES
2023-04-09 2||
THANK YOU FOR YOUR TIME.PRESENTATION AGENDA:
1. ABOUT MARKETWIRE
2. FIRSTS
3. VALUES
4. VIS ION
5. YOUR GREATNESS
6. SOLUTIONS
7. NEXT STEPS
C O N F I D E N T I A L
1
2
3
4
5
6
7
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1 | FAST FACTS ABOUT MARKETWIRE
C O N F I D E N T I A L
80M+ social communications company established in 1983 providing full-service on and offline content distribution and social media solutions.
Over 400 employees in fifteen offices across four continents. 100+ editors on staff, available 24/7, in multiple languages. 100+ technical and support staff.
From 5000 clients five years ago to over 15,000 today, including 70% of the Fortune 50. Owned by OMERS and John Hancock.
What do clients love about us?• Powerfully simple solutions.• Exceptional client service.• Measurable results.
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2012 | 1st to integrate social media data and wire2010 | 1st to acquire social media leader – Sysomos2008 | 1st to automate international release reporting2008 | 1st and only social media news release2006 | 1st to distribute video2005 | 1st to provide comprehensive SEO2001 | 1st to provide submission online preview2000 | 1st and only to have a unique security password1999 | 1st to provide HTML downstream1999 | 1st to provide an automated feedback report1999 | 1st to provide online submission1996 | 1st to distribute online
2 | MARKETWIRE FIRSTS
C O N F I D E N T I A L
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3 | OUR VALUES
C O N F I D E N T I A L
INSPIRATIONOur creative process
is driven by our love of technology and our passion
to fulfill our clients’ needs and wants.
INTELLIGENCEWe take a deep and thoughtful
approach to the solutions we design,
the experiences we create and
the way we operate as a business.
INTEGRITYWe are transparent,
honest, and accountable.
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TO INSPIRE AND EMPOWER THE WORLD’S COMMUNICATORS
TO ACHIEVE GREATNESS.
4 | OUR VISION
C O N F I D E N T I A L
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5 | HELPING YOU ACHIEVE GREATNESS
Create, optimize, send + measure content Innovate by doing R&D in the social web Measure + monitor in the social web Get comprehensive social media reports Influence the world, online and off Disclose with total confidence Manage your Web IR/PR sub-sites Reach members of the media Maximize your communication ROI
C O N F I D E N T I A L
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Marketwire MAP | Social media R&DMarketwire Heartbe at | Social media monitoringMarketwire Re ports | Social media reporting
Marketwire D ist r ibute | Content distributionMarketwire D is c los e | Regulatory disclosureMarketwire Impres s | Web IR/PR managementMarketwire Mediahub | Media contacts database
6 | MARKETWIRE SOLUTIONS
C O N F I D E N T I A L
Marketwire Res onate | Social communicationsRESONATE
SOCIALIZE
HIT THE WIRE
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MARKETWIRE RESONATE
C O N F I D E N T I A L
Our new Web-based social communications platform from Marketwire. The next generation of wire. Combines content distribution with social media monitoring and research technology.
S EO | Real-time integration of social media data, Google search data and SEO grading tools.C o l l a b o rati o n | Work with your colleagues and partners to create your content.C o m i n g i n 2 0 1 2 | Value-packed subscriptions integrating Marketwire MAP, Marketwire Heartbeat and Marketwire Impress.
B A C K T O S O L U T I O N S >
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MARKETWIRE MAP:SOCIAL MEDIA R&DMAP provides accurate, real-time insights into conversations about your brand, industry and competition in easy-to-understand graphics
C O N F I D E N T I A L
• Unlimited queries and access to billions of conversations• Identify key influencers by industry or demographic• Understand key conversations, themes and trends• Conduct in-depth research and prepare detailed reports
B A C K T O S O L U T I O N S >
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MARKETWIRE HEARTBEAT:SOCIAL MEDIA MONITORING
C O N F I D E N T I A L
Heartbeat is an easy-to-use and cost-effective social media monitoring and measuring tool that provides constantly updated and easy to read snapshots of online conversations.
• Monitor social media conversations• Measure key metrics around buzz and sentiment• Engage with key influencers and opinion leaders• Conduct comparisons between competitors and topics
B A C K T O S O L U T I O N S >
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MARKETWIRE REPORTS:SOCIAL MEDIA REPORTING
C O N F I D E N T I A L
A new service exclusively for social media subscribers providing custom social media analysis reports using MAP and Heartbeat.
• Work directly with our social media experts to set up a custom report
• Receive valuable social insights in just 5 business days• Present the reports with easy-to-share graphics• Use the data to understand your community and set
social benchmarks
B A C K T O S O L U T I O N S >
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MARKETWIRE DISTRIBUTE:GLOBAL “WIRE” SERVICES
C O N F I D E N T I A L
Create, optimize, distribute and track news and content releases, on and offline, anywhere in the world.
• US newslines: National, Regional, State, Metro and Trade• Canadian newslines: Disclosure network, Media Networks, etc.• Global newslines: Regions, Countries, Industries and Disclosure.
Target Middle East, Africa, Asia, Europe, Latin America and Hispanic NA
• 24/7 editorial services + translation + SEO + social media support• XHTML coding preserves formatting features like tables and rich text
B A C K T O S O L U T I O N S >
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MARKETWIRE DISCLOSE:REGULATORY FILING SERVICES
C O N F I D E N T I A L
Marketwire is fully recognized by SEC, the FSA and the TSX to ensure you meet regulatory disclosure requirements and EDGAR, SEDAR and UK filings.
• Simultaneously deliver time-sensitive material news directly to the editorial systems of the leading financial channels at the exact moment you specify
• XHTML coding preserves formatting features, like tables and rich text
• Turn-key XBRL filing is seamlessly integrated into our core offering to improve your workflow
B A C K T O S O L U T I O N S >
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MARKETWIRE MEDIAHUB:MEDIA DATABASE
C O N F I D E N T I A L
Mediahub provides access to our media database of 1.5M contacts, events and editorial opportunities, including 800,000 individual named contacts, in North America, Europe, UK and Asia.
• The cost-effective way to reach reporters in the way they like• Access media intelligence, share notes, send releases and
monitor outreach – all from one place• Easily add your own contacts to create precisely the list
you need
B A C K T O S O L U T I O N S >
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MARKETWIRE IMPRESS:WEB IR/PR MANAGEMENT
C O N F I D E N T I A L
Use Marketwire Impress as a fully integrated content management system (CMS) for your online newsrooms, investor centers and other sub-sites.
• Meet all the stringent requirements of SEC filings, quickly and flawlessly
• Add your content via a word processor like interface• Reduce your dependence on IT by making your own changes• Streamline your channels and blogs with social sharing tools
B A C K T O S O L U T I O N S >
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7 | THANK YOU AND NEXT STEPS
C O N F I D E N T I A L
TELL ME MOREAsk questions about Marketwire and its solutions.
LET ME GET STARTEDStart achieving greatness with a Marketwire solution.
SHOW ME MOREFind out more about a solution – see a demo.
STAY IN TOUCHEugene BorisenkoEnterprise Solutions312.261.4223| @eborisenko