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Submitted By:Kanan GuptaPuja Verma Shivangi Kukreti
Vision:To experience the emotion of competition, winning
and crushing competitors.
Mission:Our mission is to become the best sports wear brand
in the India by capturing 40% market share within 10 years.
ABOUT PULSE
• Brand Logo:
• Tag Line: Fit for all…• PULSE is a premium Indian company that
produces footwear, accessories and apparels …• Founded by Kanan, Nitika ,Puja, Ranjeet & Shivangi in
the year 2013 & We are the CEO / regional heads who leads the business in a successful manner…
• At present we have 45 EBO across the country…• In direct competition with adidas,Nike & Puma…
Key Achievements
• Our Brand captured 7 % of the market share within one & half year .
• 37 EBO’S out of 45 achieved the target sales of the last financial year which clearly shows the customers brand acceptance across the country.
• Awarded as “ Best sports wear Brand of the year -2014 ‘’ by Technopak & TOI survey.
Product Information – R & D
{i] We have come up with the new idea of producing sports wear apparels using bamboo fibre which improves the following characteristics.
(1)Bamboo fabric has good moisture absorption properties(2) It is durable & Light in weight.(3) It has Non- allergic properties(4)It has good air permeable properties which leads to Comfort.(5) It is Eco-friendly…
{ii} All our apparel products has been treated with anti-microbial finish which helps in maintaining freshness for the longer duration & prevents from bad odour.
{iii} We have planned to manufacture the Top category with 100% organic cotton..
SELLING TIPSGreetings:• Customers should be welcomed within 10 seconds.• Smile – Nod – make eye contact and welcome verbally.• Serve in a confident and polite manner .
CCA appearance & Attitude:• Staff appearance should be neat and tidy.• Open and approachable attitude with energetic look
Product Explanation/Needs Assessment:• CCA should be familiar with style details and fitting of each product.• CCA should Know the similarities and differences between the product.• CCA should Know the available colors of products.• CCA should Listen carefully to the consumer.• CCA should Be confident, professional, polite and enthusiastic.
A
B
C
TRIAL ROOM STORE ROOM
G2
CASH
COU
NTER
F
J L
ENTRANCE
zz
A
B
C
D
E
F
G1
Women’s Top ,Jersey & Jacket
Women’s Pant & Tight ,Dress & Skirt
Women’s Accessories section
Men’s Accessories section
New Arrivals in apparels. G2 New Arrivals in Accessories &
footwear.
Men’s T- Shirt , Jersey & Jacket.
J Women’s footwear section
L Men’s footwear section
K
STORE LAYOUT
K K K
Chair for footwear trails
Men’s Track, Shorts & socks
Store Entrancez Window display
PRODUCT LINE
FOOT WEAR LINE
MENS APPAREL
WOMENS APPAREL
MENS ACCESSORIES
WOMEN’S ACCESSORIES
PRODUCT ASSORTMENT: MENS FOOT WEAR
PRODUCTS PRICE RANGE(INR)
Average Price (INR)
NO. OF STYLES
NO. OF COLORS PER STYLE
SIZE(RATIO)
TOTAL PER STYLE
BOOTS 8000-12000 10000 6 3 6,7,8,9,10,11
(0:1:2:2:1:0)
18
CLEATS 5000-10000 7500 12 3 6,7,8,9,10,11
(1:1:2:2:2:1)
36
SHOES 2500-5000 3750 12 3 6,7,8,9,10,11
(1:1:2:2:2:1)
36
SLIDES 1500-2500 2000 18 3 6,7,8,9,10,11
(1:1:2:2:2:1)
54
TOTAL 48 144
PRODUCT ASSORTMENT: WOMEN’S FOOT WEAR
PRODUCTS PRICE RANGE(INR)
Average Price (INR)
NO. OF STYLES
NO. OF COLORS PER STYLE
SIZE(RATIO)
TOTAL PER STYLE
BOOTS 8000-12000 10000 6 3 5,6,7,8,9,10
(0:1:2:2:1:0)
18
CLEATS 5000-10000 7500 12 3 5,6,7,8,9,10
(1:1:2:2:2:1)
36
SHOES 2500-5000 3750 12 3 5,6,7,8,9,10
(1:1:2:2:2:1)
36
SLIDES 1500-2500 2000 18 3 5,6,7,8,9,10
(1:1:2:2:2:1)
54
TOTAL 48 144
PRODUCT ASSORTMENT: MENS APPAREL
PRODUCTS PRICE RANGE(INR)
AVERAGE PRICE (INR)
NO. OF STYLES
NO. OF COLORS PER STYLE
SIZE(RATIO)
TOTAL PER STYLE
T-SHIRTS 899-1499
1199 12 3 S,M,L,XL(1:2:2:1)
36
TRACK 1299-1699
1499 6 3 S,M,L,XL(1:2:2:1)
18
JERSEY 999-1499
1249 12 3 S,M,L,XL(1:2:2:1)
36
SHORTS 699-1399
1398 6 3 S,M,L,XL(1:2:2:1)
18
JACKET 2499-6999
4749 6 3 S,M,L,XL(1:2:2:1)
18
SOCKS 199-399
299 6 6 SLIPPER, CREW(6:6)
36
TOTAL 48 162
PRODUCT ASSORTMENT: WOMEN’S APPAREL
PRODUCTS PRICE RANGE(INR)
AVERAGE PRICE (INR)
NO. OF STYLES
NO. OF COLORS PER STYLE
SIZE(RATIO)
TOTAL PER STYLE
TOP 899-1499
1199 12 3 S,M,L,XL(1:2:2:1)
36
TIGHT 1299-1699
1499 6 3 S,M,L,XL(1:2:2:1)
18
JERSEY 999-1499
1249 12 3 S,M,L,XL(1:2:2:1)
36
DRESS 1699-2499
2099 6 3 S,M,L,XL(1:2:2:1)
18
JACKET 2499-6999
4749 6 3 S,M,L,XL(1:2:2:1)
18
SKIRT 1199-2499
1849 6 3 S,M,L,XL(1:2:2:1
18
TOTAL 48 144
PRODUCT ASSORTMENT: MENS ACCESSORIES
PRODUCTS PRICE RANGE(INR)
NO. OF STYLES NO. OF COLORS PER STYLE
TOTAL PER STYLE
BAG 1499-5999 12 3 36
EYEWEAR 999-3499 6 3 18
WATCHES 1499-3999 12 3 36
CAPS 399-999 6 3 18
BELT 999-2499 6 3 18
TOTAL 42 126
PRODUCT ASSORTMENT: WOMEN’S ACCESSORIES
PRODUCTS PRICE RANGE(INR)
NO. OF STYLES NO. OF COLORS PER STYLE
TOTAL PER STYLE
BAG 1499-5999 12 3 36
EYEWEAR 999-3499 6 3 18
WATCHES 1499-3999 12 3 36
HEAD WEAR 399-999 6 3 18
BELT 999-2499 6 3 18
TOTAL 42 126
NEW SEASON LAUNCH
• Foot wear
• Apparel
• Accessories
END
8* 4
ADVENTURE SHOES
8* 4
RUNNING SHOES
2*4
Planogram
Planogram
Honeycomb Shoe Display
Planogram
Planogram
Planogram
Planogram
ORDER RECEIVED
SALES TO CUSTOMERS
BACKUP STOCK
0
50
100
150
UN
ITS
AV
AIL
AB
LE
WEEKS
CYCLE STOCK
RETAILER ORDERS 96 STOCKS
INVENTORY LEVELS
1 2 3 4
Thank You