New Business Development

Also called “Access” for new workplace-giving campaigns

Access Definition and Award Policy

The process of gaining the permission of an employer to solicit its employees during an employee campaign.

• Access Awards are granted to member groups and/or teams who assist EarthShare of Georgia in gaining access to a new workplace giving campaign. In November 2002, EarthShare of Georgia and its Board of Directors adopted the national Access Policy whereas, 50% of the undesignated money raised in the first year of the campaign is divided among team members, then 40% in year two and 30% in year three. Access awards are subject to the 15%-25% administrative deduction.

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The best new workplace-giving campaigns come from existing

business or personal relationships.

Access Process: Identify a Good Prospect

• Employer of at least 25 people (more donors, more $!)

• Sustainability program in place or in progress

• Headquartered in GA or able to start a campaign in GA

Access Process: Other Considerations

• Determine if your contact has access to a decision-maker.• Often a company that is already supporting your

organization is a good choice.• A workplace-giving campaign extends the

relationship to the company’s employees.

Follow Access Procedures

• Check campaign partner list on EarthShare of Georgia’s website.

• If your prospect is not listed, call ESGA to discuss the prospect and if you can be assigned to this access target .

• Provide information regarding: 1) your contact’s title 2) company type and location, including headquarters 3) number of employees.

Sample Conversation Starter

• “John, As you know, we are very grateful for the support your company provides for (your organization). We are also a proud member group of EarthShare of Georgia, which provides a great way for your employees to get involved with (our organization). Would you be interested in learning more about ways they engage employees in Georgia’s environment?”

Benefits of an EarthShare of Georgia Employee-Giving Campaign

• One Simple Way• Employee Choice• Being Green is Easy• Smart Economies• Corporate Social Responsibility 

Begin Opening Doors

Continue the conversation about the benefits of your partnership

with EarthShare of Georgia

Suggest including a decision maker and person who handles corporate social responsibility in

the meeting

Campaign Success!

• Meeting is a success and the employer agrees to start a campaign!

• The employer assigns an employee as the “campaign coordinator” to manage the campaign.

Campaign Best Practices• The Campaign Coordinator’s tasks:

1) Setting up payroll giving with their finance or HR department

2) Establishing the best campaign pledge period

3) Organizing a fun kick-off event!

Campaign Best Practices

4) Promoting the campaign to the employees and recognizing their involvement

5) Making sure pledge results are provided to ESGA

6) Working with ESGA to make the entire campaign fun and engaging!

Go For It!

Questions? Concerns?